Our mission is to change the way of finding Your home
!
GoHome ‘philosophy’
Vertical search engine in action
Finding home
 Process that demands patience but also better
tools
 Internet as media for finding home – free /
available
 Rise of Internet penetration
 Tools
• Search engines (Google…)
• Real estate portals
• Real estate agencies web sites
Problems
 Lots of different webs
 Many different sources/lack of comprehensive one
 Searchability (existing search tools are not good
enough)
 Spam / Old data
GoHome solves problems
 Aggregating part
• GoHome aggregates content from all real estate agencies
and portals in a given market
 Searching part
• GoHome provides the optimal results for any given query
 Filtering, faster updates
• GoHome searches only real estate classified ads, not realestate topics from forums or other sites, while Google
searches the entire Net
GoHome Technology
 What is search (Google…)
 What is vertical search (special segment jobs, cars,
real estate…)
 Advantages
• Industry specific approach
• Structured data
• Better results
GoHome innovation
• Concept is innovative
• Technical Implementation is innovative
 Deep indexing of unstructured data
 NLP (Natural Language Processing) module for user
query analysis
 GoHome ranking module
 GEO location module
 Language independent core
GoHome philosophy
GoHome philosophy
 The best real estate agent
• Has information about whole market
• Understands your query
• Knows fresh information (new/changed offers each
night)
 The best ROI to ours clients
 Local approach
 EU expansion
 How we are going to do it (how we done it)?
GoHome facts - Croatia
Since 1.5.2007:
 Over 155.000 properties indexed (practically whole
Croatian real estate market)
 More than 30.000 queries/day
 More than 140.000 visits/month
 Over 160 customers (120 agencies, 23 portals, 20+
related industries)
 Launched in Slovenia, sales started
 Spain beta version, Italy next month
GoHome business model
 Pay-per-Click model
 Advantages of GoHome PPC model
• Highly targeted population
• Cost-effective online advertising
• Payment only when visitors click on the ad
 Croatia is small market – expansion
GoHome expansion
 Must have vision!
 Fundaments
• Technical fundament
 language independent implementation
• Organizational fundament
 Team established (development, marketing/sales)
 local approach specific for each market
 Institutional support (APIU/HGK)
• Financial fundament
 VC-fond recapitalization
Getting venture capital
 Are you sexy?
• Product
• Market position
• Revenues
• Management
• Expansion
 Process
• Pitch
• ‘un formal’ Due Diligence
• Letter of intent / Term sheet
• Formal Due Diligence
• Final negotiations / legal staff
Getting capital - our experience
• Long process
• Demanding process
• Process that is challenging yours business plan
• (No) tricks ?
• Valuation ?!
Something for webmasters
 Real-estate webmasters
• Tips
• Special marketing offers
 Open for project specific cooperation




AdsHome
SearchBox
CustomSearchBox
CustomEngine
Call us for details!
GoHome Future
 New markets (EU expansion)
 Technical improvements
• Profiles (myGoHome)
• G-rank
• GoHome Professional
Thank you!