Retail Management (RM)
24 Month Marketing Super- Specialization MBA Program
SAQS accredited
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Opportunities in Indian Retail Industry – Size &
Projections
Opportunities in Indian Retail Industry – Size &
Projections
3
Opportunities in Indian Retail Industry –
Size & Projections
Vertical
Revenue USD Million
Share %
Food and Beverages
231951
74.41
Clothing and Textile
29024
9.31
Consumers Durables
15171
4.87
Jewelry and Watches
13390
4.30
Home Decor
9463
3.04
Beauty Care
6854
2.20
Foot wear
3268
1.05
Books, Music and Gifts
2610
0.84
Source: CRISIL Research
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Opportunities in Indian Retail Industry –
Size & Projections
Vertical
Indian Retail
USD Million
Organized Retail Penetration of
USD Million
Organized Retail %
Food and Beverages
231951
2268
0.98
Clothing and Textile
29024
4756
16.39
Consumers Durables
15171
2585
17.04
Home Décor and
Furnishing
9463
829
8.76
Jewelry and Watches
13390
829
6.19
Beauty Care
6854
244
3.56
Foot wear
3268
1073
32.84
Books, Music and Gifts
2610
341
13.08
311731
12925
4.15
Total
Source: CRISIL Research
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Factors propelling the impetus for a specialized
programme in Retail Management
Abundant employment opportunities in the Retail industry and e-retail industry
Continuous requirement of trained manpower and managers by the retail industry
Abundance of opportunity as there is significant growth anticipated in Retail
Government policies and support for FDI in Retail industry
The Retail management industry in India is amongst the fastest growing in the world
Retail Industry in India to reach $1.3 trillion by 2020
India is fifth largest preferred retail destination globally and is expected to move up
Retailing is moving towards digitization which opens up vast portfolio for students
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Factors propelling the impetus for a specialized
programme in Retail Management
The Indian Retail industry is on the cusp of a strong phase of growth backed
by the following:
•
•
•
•
India as an important emerging economy
Growing consumer demand from non metros and rural areas
Rising literacy and digital literacy levels
New emerging businesses and entrepreneurs are expanding enormously
in retail sector
• Disruptive innovations changing the industry dynamics rapidly
• Overall retail market is expected to grow at 12 per cent per annum,
modern trade would expand twice as fast at 20 per cent per annum and
traditional trade at 10 per cent
Retail industry is expected to grow to US$ 1.3 trillion by 2020, registering a
Compound Annual Growth Rate (CAGR) of 16.7 per cent over 2015-20
KPMG Media and Entertinment Industry
Report 2014
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Retail Management –
an approach philosophy that :Helps align with overall business objectives to satisfy the
internal & external stakeholders
Helps build agile Retail Management Strategies (across both
traditional & modern retailing formats)
Spans multiple retail sales and marketing channels ,
techniques, methods & disciplines
Proactively involves, communicate and engage today’s “omnichannel consumer”
Industry specific knowledge and teachings with hands-on
experience on Live projects
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Validating the need for the launch of PGDM
Retail Management programme
One of the
fastest growing
sectors of the
Indian Economy
– Traditional &
Modern Digital
Retailing.
India is an
important part of
the Global
Village- All the
Retail giants
conglomerates
have an India
Focus- Amazon,
Target, Alibaba
etc.
Strategic
Retailing is a
crucial
component of
every industry.
Skilled talent is
the need of this
industry to
handle the new
opportunities
emerging in
industry due to
digital
disruption.
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The Program Specific Goals
The stated
program
specific goals
other than
the general
MBA program
goals were as
follows:-
• Expertise in Retail Marketing,
Sales and Business
Development, Digital,
Customer Experience and
Analytics with this 24 months
dedicated course aligned to
industry demand
• Designing and functioning
Integrated Retail Management
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Integrative Thinking Responsiveness to
in Retail
Customer Service
Goal 2
Goal 1
The Program Specific Goals
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General Learning Goals
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Program Objectives
RM
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Establishing Academic Leadership through
INDUSTRY SPECIFIC EMPLOYMENT ORIENTED
Teaching Learning Model
Education as a
conduit for career
& lifestyle
aspirations
Accelerated
Growth
Opportunities
Industry Ready &
Employable
Executives
Retail
Management
Industry
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Establishing Academic Leadership through
INDUSTRY SPECIFIC EMPLOYMENT
ORIENTED
Teaching Learning Model
The institute’s geographical presence in Mumbai – the hub for
traditional as well as emerging modern digital retailing in India
gives us a natural choice to start a specific MBA programme.
Launch of PGDM Retail Management in the year 2007 approved
by AICTE, Accredited by NBA and AIU.
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Course List
Trimester - I
Courses
Business Statistics
Financial Accounting**
Business Communication
Managerial Economics
IT for Management
Leadership & Organizational Behavior
Marketing Management – I**
Business Perspectives and Global Thoughts
Total
Marks
100
100
100
100
100
100
100
100
800
16
Course List
Trimester- II
Courses
Cost & Management Accounting**
Business Research
Macro Economics
Human Resource Management
International Business
Marketing Management – II**
Operations Management
MIS in Retail
English language non credit course
Total
Marks
100
100
100
100
100
100
100
100
800
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Course List
Trimester - III
Courses
Operation Research
Financial Management
Market Research
Logistics and Supply Chain Management
Retail Management and Strategy
Category Management and Franchising
Consumer Behavior
Retail Finance and Analytics
Total
Marks
100
100
100
100
100
100
100
100
800
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Course List
Trimester - IV
Courses
Strategic Management
Property Management and Store Operations
Retailing of Services
Sourcing and Merchandising Management
Mall and Event Management
Digital Marketing
New Retailing Ventures
Visual Merchandising i/c Shoppers Experience
Total
Marks
100
100
100
100
100
100
100
100
800
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Course List
Trimester - V
Courses
Marks
Brand and Private Label Management
100
Integrated Marketing Communications
100
e-Retailing
100
BPR and Benchmarking
100
Sales Management & B2B Marketing
100
ERP
100
Total
600
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Course List
Trimester - VI
Courses
Project Management
Customer Relationship Management (CRM)
Luxury Marketing
Managing New ventures
Fashion Retailing
Rural Marketing
Legal & Ethical Aspects of Retail Business
Electives*
Master’s Thesis
Total
Marks
100
50
50
100
50
50
100
100
100
600
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Course Execution
• *Each session is of 80 minutes duration
• **For Tutorials
• Students spend minimum 30 class hours for each
full credit (100 marks) and 15 hours for each half
credit subject (50 marks).
• Minimum 75% of attendance for each course is
Mandatory
• Summer Internship (8-10 weeks) between III &
IV Trimesters (100 Marks)
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The Program Execution
Teaching pedagogy based on classroom coaching with integrative learning
process with Industry.
Regular updation and introduction of courses as per industry developments
and student feedback. Luxury retailing being one of the niche segment
added this year.
Regular Guest Lectures & Industry Visits to help students gain first hand
information and knowledge
Live Projects in association with Retail giants in India to give industry
experience and make students market ready future managers
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The Program Execution
DUAL FACULTY format adopted for the
specialized courses
The Anchor Faculty : In-house, full time faculty to
deliver the theoretical background
The Industry Specialist & Practitioner - to deliver latest
cutting edge practices in the area
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The Program Execution
The industry practitioner faculty for various topic were as
follows :Digital Marketing in Retail – Hari Pillai, The Small Big Idea,
Naveen Bachwani – Thinkshop
Sourcing and Merchandise - Mr. Vivek Rastogi (SAP Retail
Consultant, TCS),
Retail Analytics – Mr. Siva Rangaswamy (MD, RDS
Consulting)
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Unique Courses Offered
Luxury Retailing
Event Management
Sourcing And Merchandise
Retail Finance and Analytics
E-Retailing & E-Business
Mall Management & Store Operation
Retailing of Services
Fashion Retailing
B2B Marketing and Industrial Retailing
Visual Merchandising and Shoppers Experience
Customer Relation ship Management
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The Program Execution
- Additional Inputs
Various Certification offered:
1. Six Sigma Certification
2. Google Analytics Certification
Students exposed to live retailing environment in each of these areas during the course:
1. Visit outside India – Dubai visit experience various aspects of retailing ex: Dubai Mall
2. Visit within India – Amul in Gujarat to experience the various complexities in retailing such
biggest brand name
3. Visit in Mumbai – Nature’s Basket and Phoenix Mall to gain insights about retailing business
Students handle live assignments in each of these areas during the course:
1. Live project in E-Retailing : Rang Diya venture started by Retail Students
2. Master Thesis Project giving Live experience on Retail Store opening and operations
3. Big Bazaar Project : Every year all retail students experience various aspects of retailing via
live project in Big Bazaar
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National Retail Summit (NRS)– A National Level
flagship Annual Inter B School Retail
Engagement
• Live case study competition – in association with various brands Ex:
2014 LocalBanya.com, 2015 Tata Croma, 2016 Arogya Finance
• Some of the dignitaries addressing students were:
–
–
–
–
Mr. Damodar Mall (CEO Reliance Retail)
Mr. Raunak Raheja (Director, Shopclues)
Mr. Kumar Rajagopalan, CEO of Retailer’s Association of India (RAI)
Mr. Deba Adhya, currently heading private label, merchandising & store design
at Tata Croma
• Some of our esteemed Panelist who enlightened students on various
aspects of retailing were:
–
–
–
–
Mr. Manish Pradhan, General Manager of Private Labels at Croma,
Mr. Francis Pereira, DGM - Marketing at Pan India Foods Solutions Pvt Ltd.
Mr. Sachin Kamat, Director of Enrich Hair & Skin Care Solutions Pvt Ltd.
Mr. Sachin Kamat, Director of Enrich Hair & Skin Care Solutions Pvt Ltd.
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The Program Execution – National Retail
Summit
Esteemed guests and Leaders of Industry addresses Retail
Students and Students get once in a life time opportunity to gain
insights from them and mange a national Level Event
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Retail Mela
Retail flea market is
arranged for practical
exposure
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The Program Execution – National Retail
Summit
The Guest delivered their knowledge on varied topics:
–
–
–
–
–
–
–
Rise in online retailing and the benefits of FDI
Retailing a decade ahead
The retailing sector in the competitive global scenario
Retail Branding and Private Labels
Unlocking the potential of Retail Branding and Private Labels
Success story of retail entrepreneurship
Careers in Retailing
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The Program Execution – Retail Lab
Retail Lab works towards betterment of Retail students by
providing them platform to interact with Industry Experts and
hear their view on various innovations and trends happening in
Retail Industry.
Few Speakers are:
–
–
–
–
Radhakrishnan Pillai , The Corporate Chanakya
Sonia Agarwal , CEO of Whitenife
Vikas Koli, Director at Viktree Concepts
Neha Pareek, Area Sales Manager at Wrigley
The Program Execution – Retail Chronicles
An Online Magazine run by Retail
Students fortnightly to create
awareness about retail industry
and its latest trend.
The Magazine is one of the most
appreciated magazine due to its
content, news and relevance.
https://www.yumpu.com/user/retaillab
The Program Execution
• ‘Rang Diya’ – a Art and Craft Brand launched on campus by a
group of students of batch (2014-16).
• The products were sold across various cities of India such as
Jaipur, Hyderabad, Bangalore, Delhi, Patna, Nagpur, Mumbai,
Pune etc.
• Students got hands on experience on Ecommerce, B2C retailing,
B2B retailing, Digital Marketing, Operations, Logistics, Product
distribution, Procurement Corporate Tie Ups and CSR.
Rang Diya Team
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Leading Recruiters Since Inception : Retail
Management offers various profiles across
Industries
Industry
Leading Recruiters In Retail of Past three years (2013-2016)
Core Retail
Aditya Birla, Godrej Interio, Landmark, Cinepolis, Phoenix, J K
Helene Curtis, Pantaloons, The Collective, Kidzania
Information Technology
Google, Accenture, Cognizant, Wipro, Infosys, Capgemini
QualityKiosk, TCS
Banking & Insurance
Axis, IndusInd, Standard Chartered, City Bank, Reliance
Insurance, HDFC, ICICI, Kotak, SBI, SBI Life, RBS
FMCG/Product/Services
United Biscuits, Hi-Care, Armstrong, Transven, Randstad,
DHL, Obi Mobiles, Cannon, Enrich Salon, Idea
Automotive
Tata Motors, Volvo Eicher, Maruti
Manufacturing &Textile
HP, Dell, Godrej & Boyce, Arvind LTD, Titan
Analytics & Consulting
GEP, IMRB, Analytics Quotient, Nyka Advisory, Smart Cube,
Latent View, Grassik consulting, Earnst & Young
Electronics
LG, Philips, Reliance Digital, Voltas
Ecommerce
Shopclues, Groupon, Box 8, Flipkart, Snapdeal, Happay
Real Estate & Media
JLL, Lodha, Dosti Realties, Zee
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Outcomes - Summer Internships : Recruiters for
Past three Year (2013-2016)
Mahindra Retail
United Biscuits
DHL
Brijeel
Reliance Retail
Bisleri
FCB Ulka
Mydentistchoice.com
Kaya
Prime Time
Siemens
Puma
Foxymoron
Future Suply Chain
Tommy Hilfiger
HDFC
L&T
JLL
BPCL
Amul
Reitzel
Bajaj Finserv
Quadratic
Blue Bird
Purple.com
IDBI
X5 Retail
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Alumni Profiles – Batch 2012-14
Alumni
Organization
Role
Siddharth Jayant Shah Voltas
Regional Sales Manager
Anuja Pathak
KidZania
Manager Sales
Aditya Birla Retail Ltd
Customer Relations
Manager
Ankit Mehta
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Alumni Profiles – Batch 2013-15
Alumni
Organization
Role
Divya Seth
Landmark Group
Sales Manager
Vidhi Sanghvi
Zee
Public Relations
Prasanthi Kasinathan
Flipkart
Category Management
Anusha V
Hewlett Packard
Enterprise Account
Manager
Akhilesh Khanna
Maruti
Territory Sales Manager
Tarun Agrawal
Accenture
Business Analystc Lead
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Alumni Profiles Batch 2014-16
Alumni
Organization
Role
Responsibilities
Himanshu Kumar
Mouar
Quality Kiosk
Technologies
Business Development
Manager
Sales, Account Management,
Project Management, Marketing,
New geography expansion
Rahul Chhabaria
Dhruv Maheshwari
Godrej Interio
Sales Manager
Direct and Indirect Sales, Channel
Management, Marketing, Strategy
Sankalp Thakur
Tata Motors
Territory Sales Manager
Channel mangement, Corporate Tie
Ups, Sales & Marketing
Market Research, Advanced Market
Research, Statistics, Strategy
Management
Need Assessment, Relationship
Management, Sales
Khyalti Dhabalia
Google India
Campaign Manager
Aadhar prasad
City Bank
Assistant Manager
Hitesh Varshney
Avantika Garg
Cognizant
Business Development Analyst
Bid Management, Presales, Project
Management
Kalindi Tiwari
Ravi Agarwal
HP
Sales Specialist & Consultant
Account Management,
Negotiations, Sales, Consulting
Nandini Sharma
GEP
Consultant
Procurement analysis, Project
evaluation
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Alumni Acheivement
Chetan Rane & Aniket Suryarao Batch (2014-16)
- Running two unique brands in India.
- Swadesiya.com, An ecommerce platform specially for
selling Indian Merchandise
- Lawangi.com, A unique ecommerce website to sell fire
crackers online. This segment was untapped and has been
identified and successfully run by RM Alumni.
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Summary of Outcomes
Placement of RM is spread across all the industry and profiles . Students have full liberty to
choose best carrier in their dream organization.
The PGDM RM doesn’t limit the management graduates to pursuing their careers in India
alone. RM students are placed in foreign to pursue their carrier as well.
The knowledge and skill set in Retail Management can be applied to global organizations
across industry sectors, and from consulting to entrepreneurial management in Retail field.
For this academic year Batch 2016-18 -all 60 seats for this program filled within day 3 of the
admission counseling.
A waitlist of more than 180 candidates on final day of counseling , more than triple of our
intake capacity.
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Future Plans
• Academic partnership with Retailer’s Association of
India (RAI).
• Partnership with Retail Giants like ABRL, Reliance
Retail, etc.
• Introducing more retail specific courses for students.
• Increasing focus on Omni-Channel Retailing.
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