BELONGING
READERS HAVE A CLOSE PERSONAL RELATIONSHIP WITH
MAGAZINE MEDIA BRANDS
E a c h m a g a z i n e m e d i a b r a n d m i g h t h a v e i t ’s o w n d i s t i n c t
p e r s o n a l i t y, p a s s i o n p o i n t a n d a p p r o a c h t o d e l i v e r i n g i t ,
but the one thing that they have in common is that
consumers are drawn to them, because they reflect their
own personalities and interests. As a result the process
of choosing magazine media whose personalities suit or
c o m p l e m e n t o n e ’s o w n , a n d t h e w a y t h e r e l a t i o n s h i p
evolves, is similar to the way one chooses and retain
friends.
MAGAZINES ARE SEEN AS A REFLECTION OF THE READER
‘I see myself in this brand’
52% agree that their choice of magazine says
something about the type of person they.
Magazines score higher than any other medium
Sources: TNS – Media Experience Survey 2012
MAGAZINE MEDIA SHARE THE SAME CHARATERICS OF A
CLOSE FRIEND
SHARED
PASSIONS
LONGEVITY
ADVOCACY
Magazines are
experts in something
that matters deeply
to you
The relationship
evolves and grows
based on shared
experiences
Magazines are on
your side, acting as a
trusted champion for
your interests
Source: The Rules of Attraction Study 2014
MAGAZINE MEDIA SHARE YOUR PASSIONS
8 out of 10 readers
agree magazines
give them ideas
and inspiration
“I trust beauty pages implicitly
because I know the products are
reviewed and tested properly…I
trust what the experts say”
LauraAnn, 28
Source: The Rules of Attraction Study 2014 & 2015
MAGAZINE MEDIA RELATIONSHIPS HAVE LONGEVITY
71% of readers
agree they would
miss their favourite
magazines if they
weren’t there
Source: The Rules of Attraction Study 2014 and 2015
“Readers become deeply engaged
with their magazines …in the end,
reading your magazine becomes
like talking to a friend”
Adele, 23
MAGAZINE MEDIA ARE CHAMPIONS OF YOUR INTERESTS
7 out of 10 people
have bought
something or gone
somewhere after
seeing it in a
magazine
“I trust magazines over other
types of media because they are
less sensationalist; they provide
me with objective content that
inspires me and which I can pass
on to my friends”
Paula, 42
Source: The Rules of Attraction Study 2014