ACCOMMODATION
WELCOME TO STUTTGART
When you apply online, you may indicate whether you
would like on-campus accomodation. We will try to book
you into one of the shared flats run by our local Studentenwerk (Students Union). Many rooms are within walking
distance of campus, others are located all over the city of
Stuttgart:
www.studentenwerk-stuttgart.de/en/accommodation
When it comes to Stuttgart, names like Mercedes and Porsche
come to most people's minds. The federal state capital of
Baden-Württemberg is famous as the home of the world's
oldest car manufacturers. With firms like Bosch and Siemens,
Stuttgart is in Europe's leading high-tech region and
Germany's strongest commercial metropolitan area. Further,
Stuttgart is one of the greenest cities in Europe and is richly
endowed with mineral spas and numerous springs. Early each
year, the largest spring festival in Europe takes place on the
Cannstatter Wasen, the traditional fairground in the oldest
district of the city. When you come to Stuttgart, you will
discover lots more…!
STUDY. UNDERSTAND. DO.
EXCHANGE.NETWORK AND OTHER ACTIVITIES
Our student-run initiative organises various activities for our
exchange students - not only during the orientation weeks
but also throughout the semester! Find out more about
these activities here:
www.hdm-stuttgart.de/international/netzwerke
Your contact to the EXCHANGE.NETWORK
[email protected]
ARRIVAL
Your first contact person will be your buddy. This is a Stuttgart Media University student who will pick you up at the
airport or the train station and take you to your room. He
or she will answer your first questions and help you to
settle down. All international students will meet for the first
time during the traditional welcome breakfast which opens
the orientation weeks.
ORIENTATION WEEKS
Before the semester starts, we are there to help you organise your exchange semester: registration at the local authorities, opening a bank account, getting your student ID,
obtaining a ticket for public transport, internet access and
many other things. Your intensive German language course
will take place during the orientation week and, of course,
so will a lot of other activities, excursions and fun.
LANGUAGE CENTRE
The German intensive language courses are offered at different levels according to the Common European Framework
of Reference for Languages (CEFR) and are organised by our
language centre. If you like, you can learn much more than
just the German language there. The course list covers classes
in French, English, Spanish, Italian, Swedish, Chinese and
Russian.
Your contact at the Language Centre
www.hdm-stuttgart.de/sprachenzentrum
Photos: Sven Cichowicz
Stuttgart Media University
Nobelstrasse 10
70569 Stuttgart
Phone +49 711 8923 10
Telefax +49 711 8923 11
www.hdm-stuttgart.de INNOVATIVE CONTENT STRATEGIES
Minor
WELCOME TO THE WORLD OF MEDIA
INNOVATIVE CONTENT STRATEGIES
How are books printed? What does "communication"
mean? How are virtual worlds created? What happens
behind the scenes in TV studios? What is important in the
design of packaging and how does advertising actually
work? Students at Stuttgart Media University are concerned with these and many other questions.
Starting in fall-term October 2016/17 Stuttgart Media University will offer a new minor with focus on content strategy.
The programme puts a strong emphasis on leadership and
innovation in content-oriented disciplines like corporate publishing, journalism or corporate communications. It is suitable for all bachelor students interested in learning more about
innovative content strategies/production and communication
strategies. The programme encompasses 30 ECTS in total.
With 16 Bachelor's degree programmes, five full-time
Master's degree programmes, two part-time MBAs and
doctoral programmes, Stuttgart Media University covers a
broad spectrum of media expertise: from printed media to
electronic media, from media theory and journalism to
media production, from media design to making media
available.
Stuttgart Media University has partnerships with about 100
universities all over the world, offers international degrees
and runs several ERASMUS+ strategic partnerships with
universities from inside and outside the EU.
Follow us on Facebook!
www.hdm-stuttgart.de/facebook
COURSES
ECTS
Leadership
6
Content Management
4
International Content Production
8
Innovation Management
6
Corporate Communications
6
Given the rapid changing environment for publishers and
organizations alike, this minor is an innovation lab for new
ways of presenting content in a multiplatform and convergent
media environment. It will be taught in English together with
regular degree seeking students, typically in their last year of
their bachelor studies. A specific benefit of studying in Stuttgart is the state of the art equipment in our Convergent
Media Center and our multidisciplinary approach.
This minor is suitable for students with a content oriented
background, e.g. journalism, media and communication, pub­
lic relations, corporate communications. It enables students
to develop and implement new content solutions. The curriculum follows the general principle of Stuttgart Media University as an entrepreneurial university.
The teaching staff consists of researchers and senior scientists coming from diverse fields. Multiple teaching approaches (traditional classroom, small groups, news rooms,
action and project based learning, guest lecturers) distinguish the minor from traditional programmes of study
abroad programmes by creating a seamless experience for
the learner. Course assignments, and thus assessments,
will result in outcomes such as content productions in print,
online or mobile platforms, scientific papers and presentations.
This minor will enable students to find solutions to organizationals content challenges and generate innovative
publishing models in the area of digital media concerning:
STUDENT EXCHANGE
Every semester, Stuttgart Media University takes on numerous exchange students from all around the world. If you
have decided to study in Stuttgart as part of your semester
abroad, we would like to be the first to welcome you!
The academic year at Stuttgart Media University is split into
two semesters: a winter semester (September to February)
and a summer semester (March to July).
APPLICATION
First step: be nominated by your home university
Second step: fill in the online application
Third step: hand in your documents
››changing communication landscape
››technological challenges for content creation
››innovation research
››target group orientated content development
››collaborative content management
For questions concerning the Minor please contact
Prof. Dr. Marie Elisabeth Müller
E-mail: [email protected]
Your contact at the International Office
Martina Schumacher
Phone: +49 711 8923 2039
E-mail: [email protected]
APPLICATION DEADLINE
31st May for the following winter semester
31st October for the following summer semester
www.hdm-stuttgart.de/english/exchange_students
SCHOLARSHIPS
Students coming from within the European Union may apply
for an ERASMUS grant at their home university. The Federal
State of Baden-Württemberg also offers scholarships for
incoming students from our partner universities from all over
the world: www.bw-stipendium.de
The German Academic Exchange Service makes different
kinds of funding available to foreign students who wish to
study in Germany. Find out more here: www.daad.de