Aéropostale Try On And You Could Win Giveaway
Objective: Drive trial of Aéropostale jeans in retail
stores with an in-store/online instant win game.
Mechanics:
• DJA designed instant win game cards to be
distributed in-store to anyone who tries on jeans.
• Consumer instantly won a prize or discount and was
directed online to enter the Grand Prize drawing.
Prizes:
• Grand Prize: A Jeep Wrangler Unlimited
• Instant Win prizes/offers included an Apple
MacBook, Aero clothing and accessories, ringtone or
music downloads and Aero discount offers
DJA Handled: Promotion administration, security
printing and seeding of game cards, technical
development and hosting and prize fulfillment.