WIN-WIN MARKETING
Half of British adults are more inclined to buy a product from a company that donates to charitable causes.1
73% of consumers would switch if a different brand of similar quality supported a good cause.2
Increase sales and engage customers, while helping Right To Play turn young lives around through sport and play.
Right To Play can:

Add spark with our Ambassadors and sports partners.

Generate easy, inventive and meaningful ways for customers to
engage using digital platforms.

Develop communications that captivate and maintain customer
interest.

Help you tell the story of where your support is going, in a tangible,
fresh and stimulating way.

Bring experience of successful cause-related marketing with global brands.
Our track record: Roots and MasterCard
Roots donated to Right To Play through sales of a special edition clothing line ahead of
the 2010 Vancouver Winter Olympics.
Customer demand exceeded expectation. Roots capitalised by increasing the number of
items in the Right To Play collection by 13%.
The Roots-Right To Play collaboration appealed both to our customers and staff, resulting in greater brand loyalty
and awareness and an increase in sales.
Michael Budman, Co-Founder and Co-Owner of Roots
MasterCard also got involved by donating an additional percentage to Right To Play every time a customer bought
from this range using their MasterCard.
An exclusive video linked to MasterCard’s signature Priceless campaign
promoted the initiative.
MasterCard saw a 105% increase in transactions at Roots over the same
period the previous year. They also enjoyed a 16% share shift over Visa
during the promotional period online and at Roots stores.
1
2
CAF (2014), Public Perceptions of Corporate Giving
Edelman (2012), goodpurpose® study
WIN-WIN MARKETING
Our track record: Snow+Rock
Snow+Rock donated £5 from every pair of Right To Play branded ski socks sold in-store and
online, supported by our Ambassadors.
GB skier Chemmy Alcott kicked the campaign off with a shopping event, and our
Ambassadors tweeted pictures of their Right To Play ski socks in action throughout the ski
season.
Customers were driven to Snow+Rock’s social media channels through
competitions offering Ambassador-signed socks.
Together, Snow+Rock customers raised enough for Right To Play to
create two safe play spaces in some of the most dangerous places on
the planet. Following this success Snow+Rock are selling these socks
again, telling customers the story of how their donations are changing
children’s lives.
Partner with us to show how your brand gives back, and find new ways to engage with customers.
Paul Fraser, Corporate Partnerships, Right To Play
[email protected]
@RightToPlay_UK
0203 574 4620
07794 008 091