eBook Download Global Business Full Books
Book Synopsis
Introduce your students to
success in global business
today with a strategic
approach to international
business topics and unique
coverage not found in other
texts. GLOBAL BUSINESS,
4th Edition, is the first global
business book that asks the
big question, "What
determines the success and
failure of firms around the
globe?" Globally renowned
scholar and author Mike Peng
answers from both an
institution-based view and
resource-based view in every
chapter, bringing an
unparalleled continuity to the
learning process. The book
combines an inviting,
conversational style with the
latest scholarly research and
examples that reflect recent
global developments. This
edition s comprehensive set
of cases from Peng and other
respected international
experts examines how
companies throughout the
world have expanded
globally. All-new video cases
that cover each chapter s
opening case and closing
case, world maps that connect
geography and culture to
business decisions, and
unique global debate sections
that draw students into
cutting-edge discussions help
you teach students to think
independently and view
business challenges from a
truly global perspective.
GLOBAL BUSINESS, 4th
Edition s comprehensive
package, including the
MindTap, a personalized
classroom management
experience that promotes
better outcomes with relevant
Book details
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Author : Mike W. Peng
Pages : 623 pages
Publisher : Cengage
Learning 2016-01-01
Language : English
ISBN-10 : 130550089X
ISBN-13 :
9781305500891
assignments that guide
students to analyze, apply,
and improve thinking while
you measure skills and
outcomes with ease.