October 28 - 29, 2015
Pennsylvania Convention Center Philadelphia,
Pennsylvania
Exhibitor Manual
Welcome
Dear NeoCon East Exhibitor:
Thank you for your support and participation in the premier design expo and conference for commercial interiors on
the East Coast. This year’s show will feature new partnerships with important regional design organizations as well
as the best in products and services, ready to specify, across a spectrum of vertical markets including Workplace,
Healthcare, Education, Public Space, Hospitality, Retail and Government.
This Exhibitor Manual is designed to maximize your investment and help make your NeoCon East experience easier
and more productive. This manual is comprised of two major parts: Operations and Marketing.
The Operations section outlines everything you need to know from exhibiting and shipping information to setup/dismantle details and includes all your mandatory exhibiting order forms and vendor forms.
The Marketing section provides you with a variety of resources to promote your company, market your brand and
products, and maximize your visibility before, during and after the show.
We hope this manual provides you with all the necessary information to make your exhibiting experience a successful
one. If you have any questions, feel free to call, or e-mail. We welcome your feedback and look forward to working
with you over the next few months.
Sincerely,
Julie Amato-Kohl
Vice President of Sales, NeoCon Shows
[email protected]
312.527.7083
Lindsey Martin
Director of Marketing, NeoCon Shows
[email protected]
312.527.6449
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Table of Contents
CONTACT INFORMATION…………………….…………………………………….............................................................. 4
OPERATIONS
• Exhibiting Information
Overview………………………………………………………………………………………………..……………….…..….. 5
Schedule……………………………………………………………………………………………………………..……….. 6-7
Registration……………………………………………………………………………………………………….…………….. 8
Booth Equipment & Services………………………………………………………………………………...……. 9-10
Vendors & Services…………………………………………………………………………………………………... 11-12
Storage…………………………………………………………………………………………………………………….……. 12
• Shipping Information
- Shipping Address/Guidelines……………………………………………………………………………………….13-14
- Freight Move-in/Move-out…………………………………………………………………………………..………... 15
• Set-Up & Dismantling Information
- Set-Up Procedures/Dismantling Procedures………………………………...................................... 16
- Contractor & Labor Information…………………………….………………...…………………………….……… 17
• Forms
- Exhibitor Order Forms Checklist…………………………………………………………..………………………… 18
MARKETING
• Promote Your Brand
Advertising………………………………………………………………………………………………………………..…... 19
Show Sponsorship………………………………………………………………………………………………………. 19
15 Minute Match – Presented by The McMorrow Reports……………………………………..……… 19
Press and Publicity………………………………………………………………………………….………........... 20-21
Social Media…………………………………………………………………………………………….....…………......... 22
- Booth Hospitality Promotion…………………………………………………………………….…………………... 22
- Customizable HTML Invitation………………………………………………………….…………………….……… 22
Attendee Mailing Lists……………………………………………………………………………………………..…..... 22
• Promote Your Participation in Neocon East
Web buttons…………………………………………………………………………………………………..………….….. 23
Web Ads………………………………………………………………………………………………………………………... 23
Show Logo…………………………………………………………………………….……………………………………..... 23
Calendar Listing Copy………………………………………………………….…………………………………………. 23
• Awards & Competitions
- IIDA/Contract Booth Design Competition…………………………………………………………..…..……… 24
- Best of NeoCon Winners – Contract Magazine………………………..…………………………………..… 24
• Plan An Event
Booth Catering Menu & Order Form……………………………….…………………………………............ 25
Booth Hospitality Form…………………………………………………………………………………………………… 25
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Contact Information
SALES
Julie Amato-Kohl
Vice President of Sales, NeoCon Shows
[email protected]
312.527.7083
OPERATIONS
Megan Davidson
Director of Trade Show Operations
[email protected]
312.527.7514
Amy Moulis
Director of Sales, NeoCon Shows
[email protected]
312.527.7683
Sergio Camargo
Trade Show Operations Manager
[email protected]
312.527.7589
EXHIBITOR RELATIONS
Maricela Padilla
Exhibitor Relations Specialist
[email protected]
312.527.7880
REGISTRATION
Wend Confrey
Director of Registration Services
[email protected]
312.527.7603
MARKETING
Lisa Simonian
Vice President of Marketing
[email protected]
312.527.7838
MEETING PLANNING & SPECIAL EVENTS
Elizabeth Waters
Director of Event Planning & Special Events
[email protected]
312.527.7061
Lindsey Martin
Director of Marketing, NeoCon Shows
[email protected]
312.527.7693
Sarah Burgoyne
Marketing Manager, NeoCon Shows
[email protected]
312.527.7934
PRESS & PUBLICITY
Danielle McWilliams
[email protected]
212.528.3160 x 11
Alexandra Zwicky
[email protected]
212.528.3160 x 14
Monica DeBartolo
Director of Programming
[email protected]
312.527.7055
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OPERATIONS
Exhibiting Information
OVERVIEW
DRAYAGE
Also known as “materials handling”, drayage is the labor to receive freight during move-in, delivering it to your booth,
removing empty containers, storing and returning them after the show, and loading materials for outbound shipping.
Please refer to Shipping FAQs for the posted drayage rates.
BOOTH LIGHTING
Your booth does not come with any standard lighting. Lighting can be ordered through the Electrical Form. For labor
use the Electrical Labor Order Form.
ADVANCE SHIPPING DATES
In order to ease your delivery process, we have set aside an advance receiving warehouse specifically for NeoCon East
exhibitors. You can begin shipping to the warehouse on Monday, September 28th and not later than Friday, October
16th. Freight will be delivered to your space and remain uncrated until a designated representative arrives on-site for
move-in.
TARGETED/DEDICATED FREIGHT MOVE IN DATES
If you do not elect to use the advance shipping days, please arrange for your freight to arrive at the Pennsylvania
Convention Center on Monday, October 26 or Tuesday, October 27. Click here for the Direct to Show Site Shipping
Label.
NEW UNION REGULATIONS
Union labor will be required for certain aspects of your exhibit handling, including installation and dismantling of all
systems furniture. Exhibitors may set up their exhibit display up to 600 square feet if full-time employees can
accomplish the task without the use of a ladder over 6ft tall. Labor can be ordered through CompleteXPO by
completing and returning the Display Labor Order form.
Union Regulations for more information on Union regulations.
5
OPERATIONS
Exhibiting Information
SCHEDULE
8am
Mon, Sep 28 Friday, Oct 16
Mon, Oct 26 -
Tues, Oct 27
Weds, Oct 28
Thurs, Oct 29
Fri, Oct 30
9am 10am
11am
12pm
1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm
Advance Deliveries to Warehouse
8 am - 3 pm
Exhibitor Set-Up/Direct Deliveries to Dock
8 am - 5 pm
Exhibitor Set-Up/Direct Deliveries to Dock
8 am - 6 pm
Show Hours
10 am - 7 pm
Show Hours
9 am - 4 pm
Dismantling
4 pm - 9 pm
Dismantling/Freight Load Out
8 am - 3 pm
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OPERATIONS
Exhibiting Information
SCHEDULE (continued)
FREIGHT DELIVERY HOURS
Advance Deliveries billed at a rate of $65.00/cwt:
Monday, September 28 – Friday, October 16
8:00 am – 3:00 pm
Direct Deliveries billed at a rate of $65.00/cwt for crated items and $75.00 /cwt for uncrated:
Monday, October 26
8:00 am – 5:00 pm
Tuesday, October 27
8:00 am – 6:00 pm
SET-UP HOURS
Monday, October 26
Tuesday, October 27
8:00 am – 5:00 pm
8:00 am – 6:00 pm
SHOW HOURS
Wednesday, October 28
Thursday, October 29
10:00 am – 7:00 pm
9:00 am – 4:00 pm
DISMANTLING HOURS
Thursday, October 29
Friday, October 30
4:00 pm – 9:00 pm
8:00 am – 3:00 pm
FREIGHT LOAD OUT HOURS
Friday, October 30
8:00 am – 3:00 pm (Carriers must be checked in by 12noon)
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OPERATIONS
Registration
REGISTRATION
REGISTRATION for EXHIBITOR BADGES
Registering for exhibitor badges is a simple process. Please follow the steps below before your arrival in Philadelphia.
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To register visit: www.exhibitorinfo.com and click on NeoCon East
Or visit: www.neoconeast.com
Click on the Exhibitor Registration link
Fill in all required fields
Print out the barcode confirmation
Bring your barcode confirmation with you to exhibitor registration onsite to pick up your badge.
Each staff person authorized to work in your booth must register online and bring their individual barcode. Registration
Deadline: October 21, 2015
Please wear your badge at all times when on the show floor.
This registration process will better serve you with shorter lines and quicker service. If you have any questions
regarding registration, please contact Customer Service at (800) 677-6278 or (312) 527-7600.
CONTRACTOR BADGES
Temporary badges, valid only for set-up and dismantling, will be distributed to contractors on a daily basis upon arrival
at the show floor.
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OPERATIONS
Booth Equipment & Services
BOOTH EQUIPMENT & SERVICES
BOOTH CLEANING
If you require cleaning services, please complete the Booth Cleaning Order Form and we will gladly respond to your
request.
BOOTH EQUIPMENT
A selection of furniture is available from CompleteXPO Services and can be ordered using the Standard Booth Furnishing
Order Form by October 9, 2015.
BOOTH FLOORING
Booths are not provided with carpet. You may provide booth floor covering. Click on the Standard and Custom Booth
Carpet Order Form or use the Plush Custom Carpet Order Form. The aisles will be carpeted in white.
BOOTH LIGHTING AND ELECTRICAL SERVICES BY PCCA/SMG
All electrical services will be provided or supervised by PCCA/SMG technicians. If you require power for your booth
please use the Electrical Services Order Form. For labor use the Electrical Labor Order Form.
EXHIBITOR SERVICE DESK
The Exhibitor Service Desk will be located on the show floor. The Service Desk can respond to questions about shipping,
materials handling, and billing, and will be happy to assist you in placing orders for booth services or equipment.
CEILING HEIGHT
To request a reflective ceiling plan, please email Sergio Camargo at [email protected].
DESIGN AND CONSTRUCTION OF BOOTHS
Any exhibit deemed unprofessional in appearance, at the sole discretion of Show Management, will not be permitted.
Display materials, signs, etc., may not be hung on drapery.
All booths must be fireproofed to regulation standards. Exhibitors should have a certificate of flame retardant
treatment available for review by the Philadelphia City Fire Department Public Assembly Office. The Public Assembly
Officer may at his/her discretion perform a flame test of exhibit material.
LINEAR BOOTHS
Linear booth (booths with other booths on three sides) backdrops or walls may extend no higher than 8 feet, and 10
feet including lights or lighting rigging. Any forward extension from the back wall may not exceed 8 feet in height for
the rear half and 4 feet in height for the front half of the booth.
ISLAND BOOTHS
Island booth (booths with aisles on all sides) displays may not exceed 14 feet in height.
PENINSULA BOOTHS
Where a peninsula booth (a booth with aisles on three sides) abuts linear booths, the back wall may extend to a
height of no more than 12 feet and for a length of only 5 feet to the left and/or right of the back wall center.
Where a peninsula abuts another peninsula, the maximum height is 12 feet. All peninsula back walls must be
finished on both sides and must not interfere with their neighbors' display. No signs, logos, etc. are permitted on
the back of a peninsula's back wall. Other than the above, a peninsula is treated as an island.
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OPERATIONS
Booth Equipment & Services
BOOTH EQUIPMENT & SERVICES (continued)
COLUMNS
Building columns cannot be used for any purpose whatsoever, except the following:
1. If the column is entirely within the booth, the exhibitor may decorate the column as desired, however all
decorations must be approved by show management.
2. If the column is partially within the booth, the exhibitor may use only the side(s) of the column that is entirely
within their booth. Signs or decorations, subject to show approval, may not extend beyond the booth
perimeter. NOTE: The method of attachment should be such that it does not damage the column in any way.
Damage claims from the Pennsylvania Convention Center will be charged directly to the exhibitor.
DECORATOR SERVICES
CompleteXPO Services is the official provider of decorating services. CompleteXPO also offers complete design service
for larger exhibits. Contact CompleteXPO at (407) 786-3976.
HANGING SIGNS
Exhibitors with peninsula or island booths of 400 square feet or more may suspend signs from the ceiling structure of
the main exhibit areas of the Pennsylvania Convention Center. If you require this service, please submit your need on
the Suspended Sign Hanging Order Form by October 9, 2015. All signs must be hung by CompleteXPO. No other firm
will be allowed to bring any high-lift or boom equipment on the show floor during the set-up or dismantling of the
show.
All signs to be hung from the ceiling must be sent in a separate container on a separate bill of lading marked “Hanging
Sign.” This container should be shipped in advance to the CompleteXPO Warehouse, arriving no later than October 16,
2015. Included with the sign(s) should be assembly and hanging instructions. Installation and removal times will be
established per the availability of the hall and access to the area under the sign.
NOTE: Per Show Management, the bottom of all hanging signs or banners must be a minimum of 18 feet from the floor
for maximum visibility. Exhibitors are responsible for any liability resulting or caused by their hanging sign. Be sure you
have insurance.
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OPERATIONS
Vendors & Services
VENDORS AND SERVICES
AUDIO VIDEO
For audio visual rentals, please click here for an order form or contact:
Pennsylvania Convention Center
1101 Arch Street Philadelphia, PA 19107
Phone: (215) 418-4800
Fax: (215) 418-4805
Email: [email protected]
CATERING
Aramark is the exclusive provider of food and beverages at the Pennsylvania Convention Center. Click here for more
ordering information.
COMPUTER RENTAL
The PCC is the official provider of computer rentals at NeoCon East. Please submit orders using the Exhibitor
Audio/Visual Service Order Form.
CUSTOM SIGNAGE
Custom signage and other special requests can be ordered from CompleteXPO Services through the Signs, Banners, and
Accessories Order Form.
FLORAL
Below are the recommended Florists.
Organized Jungle
call 407.599.9880, fax 407.599.9885
email [email protected]
Festivities Events
215.475.3338
Magnificent Floral Events
215.483.6880
Nature’s Gallery Florists, Inc.
215.563.5554
Robertson’s Flowers
800.242.6002
FURNITURE RENTAL
For furniture needs, please refer to the Standard Booth Furnishings Order Form.
INTERNET SERVICE
Internet services should be ordered through the Pennsylvania Convention Center by completing the Internet Service
Order Form
PHOTOGRAPHY, VIDEOTAPING & BROADCASTING
Photographing, videotaping, filming, or sound recording is prohibited without the prior written consent of Show
11
OPERATIONS
Management.
Vendors & Services
12
OPERATIONS
Vendors & Services
VENDORS AND SERVICES (continued)
SECURITY
Show security will be on duty 24 hours a day from move-in to move-out, but cannot and should not be counted on to
provide more than a presence to inhibit theft. Any exhibitors requiring special guard services may request such services
only and with approval from Show Management please contact Sergio Camargo at [email protected] or phone
312-527-7587 for additional information.
To help provide for the security of merchandise in your booth, we advise you to staff your booth at all times and not to
leave valuables unattended.
GRATUTITY
All members of the NeoCon East staff are a team. Show Management requests that exhibitors do not offer gratuity for
labor.
TRAVEL
OnPeak is our official travel partner for NeoCon East and has negotiated travel discounts and secured a limited number
of reduced-rate hotel rooms to make your trip to Philadelphia affordable. Through the travel experts at onPeak, rooms
at the group rate are limited and available on a first come, first-served basis. To book your hotel, click here.
EMPTY CONTAINER STORAGE
Due to City of Philadelphia Ordinances, packing materials may not remain on the show floor while the show is open.
Flammable containers must be removed from the floor.
When your containers are empty, obtain "EMPTY" labels from the Exhibitor Service Desk. Use the labels to mark your
crates, boxes and containers with your company name and booth number. Leave the containers in the aisle; for your
convenience, these empty labeled containers will be picked up and returned to you at the end of the Show. Please
remember that you will not have access to these containers during the show.
Exhibiting Information Helpful Hints

Register in advance for all your staff badges.

Save money by being aware of deadlines for ordering equipment and labor.
12
OPERATIONS
Shipping Information
SHIPPING ADDRESSES AND GUIDELINES
Advance Shipping Warehouse Address - $65.00/cwt.
CompleteXPO Services/Marano Truck Lines
NeoCon East 2015
(Your Company Name/Booth Number)
4201 Tacony St
Philadelphia, Pa 19124
Ph: 215-535-2110
Direct Shipping Exhibit Site Address - $65.00/cwt for crated items and $75.00/cwt for uncrated.
NeoCon East 2015
(Your Company Name/Booth Number)
c/o CompleteXPO Services Pennsylvania Convention Center
1101 Arch Street, Halls: D & E
Pennsylvania, PA 19107
th
th
Dock Entrance on Vine St. 11 & 12
Hanging Signs ONLY -$65.00/cwt for crated items and $65.00/cwt for uncrated.
CompleteXPO Services/Marano Truck Lines
NeoCon East 2015
(Your Company Name/Booth Number)
4201 Tacony St
Philadelphia, Pa 19124
Ph: 215-535-2110
Add 50% if handled during move-in AND move-out on overtime material rate. All shipments handled on Saturday, and
before 8:00 am or checked in after 3:30 pm on weekdays will be subject to overtime surcharges. **Double Time charges
are incurred when material is handled on Sundays and Holidays.
Shipments or equipment requiring special handling (including non-skidded, uncrated and/or loose shipments) will be
subject to a 25% surcharge in addition to the above show rates. This applies to all trucks, due to the height of the truck
bed, which cannot be unloaded at the docks. If crated materials are combined with uncrated and loose materials in the
same shipment and the bill-of-lading does not identify the various classifications, the whole shipment will be charged at
a SPECIAL HANDLING RATE.
SHIPPING GUIDELINES
1. Consolidate all freight—booth, merchandise, literature, etc.—into one shipment.
2. Clearly label all packages with show name, company name, and booth number. Remove all old labels.
3. Create a detailed inventory sheet of every item you are shipping or bringing to the show. Be able to provide the
number of units, item descriptions (i.e. cartons, cases, crates, and/or individual items), and weight for all shipments
being delivered to the Show.
4. All shipments should include piece count to ensure proper tracking, manifesting, and delivery of freight.
5. Insure your merchandise against theft, damage, and loss from the time it leaves your facility until it returns.
MARSHALLING YARD
Please contact Sergio Camargo at [email protected] or 312.527.7589 for Marshalling Yard details.
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OPERATIONS
Shipping Information
SHIPPING ADDRESSES AND GUIDELINES (continued)
DOMESTIC SHIPPING
CompleteXPO Logistics is the preferred shipper of NeoCon East. However, each exhibitor is free to choose their own
means of shipping.
INTERNATIONAL SHIPPING
R.E. Rogers is the official customs broker and international freight forwarder for NeoCon East. For more information,
contact Sherri Pelc at 702-272-1596 or [email protected].
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OPERATIONS
Freight Move-In & Move-Out
FREIGHT MOVE-IN
Advance Deliveries to Warehouse:
Monday, September 28– Friday, October 16
8:00 am – 3:00 pm
Direct Deliveries to Show Site:
Monday, October 26
Tuesday, October 27
8:00 am – 5:00 pm
8:00 am – 6:00 pm
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Drayage will be charged at a rate of $65.00/cwt for warehouse shipments and $65.00/cwt. for direct
shipments to show site (crated) and $75.00/cwt (uncrated).
Add 25% to the above rates if handled in OR out on overtime and add 50% if handled in AND out on
overtime. All shipments handled on Saturday, and before 8:00 am or checked in after 3:30 pm on weekdays
will be subject to overtime surcharges. **Double Time charges are incurred when material is handled on
Sundays and holidays.
Shipments or equipment requiring special handling (including non-skidded, uncrated and/or loose
shipments) will be subject to a 25% surcharge in addition to the above show rates. This applies to all trucks,
due to the height of the truck bed, which cannot be unloaded at the docks. If crated materials are combined
with uncrated and loose materials in the same shipment and the bill-of-lading does not identify the various
classifications, the whole shipment will be charged at a SPECIAL HANDLING RATE.
All exhibitors must be set up by 6:00 pm on Tuesday, October 27. All empties must be tagged for storage no
later than 5:00 pm on Tuesday, October 27. Booths not set up by this time may be set up by Show
Management and assessed a fee. We ask that no construction, arranging or setting up of booths – including
deliveries or moving of product – take place during show hours.
If you choose, you may carry small items via the regular show entrances, but please refrain from using
handcarts, flatbeds or dollies.
FREIGHT MOVE-OUT
Thursday, October 29
Friday, October 30
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Return of Empties and Dismantling
8:00 am – 3:00 pm (All carriers must be checked in by 12noon)
You may ship your materials from the show via any carrier. However, CompleteXPO Logistics, Inc. is the
preferred shipper and will be on site to assists you. You are required only to contact your carrier, pack your
materials, and file a Bill of Lading with the freight desk. Neither CompleteXPO Services, Yellow Freight, nor
MMPI assumes responsibility for shipments until they are collected from the exhibitor’s booth. A
representative of the exhibitor should remain with their property until this has been done.
Please note that every effort to return empty boxes as quickly as possible at the close of the show will be
made, but it may take several hours for all empty containers to be returned. Please make travel plans
accordingly.
Helpful Hints for Shipping
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Make sure you are aware of the freight delivery and pick-up schedule.
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Remember to include your Company Name and Booth Number on all shipment.
Provide truckers with marshalling yard details and phone number.
15
OPERATIONS
Set-Up & Dismantling Information
SET-UP PROCEDURES
SET-UP HOURS
Monday, October 26
Tuesday, October 27
8:00 am – 5:00 pm
8:00 am – 6:00 pm
All exhibits must be set up by 6:00 pm on Tuesday, October 27th. All empties must be tagged for pick up no later than
5:00 pm on Tuesday, October 27th. No construction, arranging, or setting up of exhibits, including deliveries or moving
of products, are permitted during show hours.
DISMANTLING PROCEDURES
DISMANTLING HOURS
Thursday, October 29
Friday, October 30
4:00 pm – 9:00 pm
8:00 am – 3:00 pm
CompleteXPO Services will return your empty containers as soon as possible; however, it may take several hours for all
empty containers to be returned. Please make your travel plans accordingly.
16
OPERATIONS
Set-Up & Dismantling Information
CONTRACTOR AND LABOR INFORMATION
You have the option of employing your own union labor to assist with the installation of your booth.
CONTRACTOR GUIDELINES
Exhibitors who wish to employ EACs should make known to them the following guidelines:
1. The EAC shall be given the right to provide services requested of them by an exhibitor in set-up and dismantling on
the show floor, and shall have the right to utilize qualified employees registered in advance.
2. Services shall not conflict with labor regulations or contracts including jurisdictions claimed by local labor unions.
The EAC shall adhere to the rules and regulations in this manual.
3. The EAC shall possess a valid public liability and property damage insurance policy for at least
$2,000,000. The certificate of insurance must name Merchandise Mart Properties, Inc., Merchandise Mart L.L.C.,
Vornado Realty Trust and Vornado Realty L.P. as additional insured and CompleteXPO Services and the
Pennsylvania Convention Center as co-insured.
4. The EAC shall have a true and valid work order from an exhibitor in advance of the show move-in date and shall not
solicit business on the show floor or during move-in or move-out dates.
5. The EAC will share with MMPI all reasonable costs related to their operation including overtime pay for stewards,
restoration of the exhibit space to its initial condition, etc.
6. The EAC shall cooperate fully with MMPI, especially with regard to the efficient utilization of labor.
NEW UNION REGULATIONS
Union labor will be required for certain aspects of your exhibit handling, including installation and dismantling of all
systems furniture. Exhibitors may set up their exhibit display up to 600 square feet if full-time employees can accomplish
the task without the use of a ladder over 6ft tall. Labor can be ordered through CompleteXPO by completing and
returning the Display Labor Order form.
Carpenters are not permitted to work at the Pennsylvania Convention Center!
For booths that are 600 square feet or larger, you may have your own employee/installer work with members of the
IATSE Union Local #8, on a ratio of two (2) local union members to one (1) company employee. Keep in
mind your personnel must have specific knowledge of your product. If it is essential to use installers for your set-up,
please call (312) 527-7587. E-Mail: [email protected] for ratio clarification.
Helpful Hints for Set-Up and Dismantling

Review the Exhibitor Checklist for any Obligatory and Optional Forms.

Be aware of the schedule for Set-Up and Dismantling. Make travel plans accordingly.
17
OPERATIONS
Forms Checklist
EXHIBITOR ORDER FORMS CHECKLIST
CompleteXPO Forms
Pennsylvania Convention Center Forms
Deadline: See individual forms
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▪ Internet Service Order Form
▪ Electrical Forms
▪ Electric Labor Service Form
Deadline: October 9, 2015
Exhibitor Information
Safety Information
Payment Policies
Payment and Credit Card Authorization Form
Limits of Liability and Responsibility
Standard Booth Furnishings Order Form
Standard & Custom Booth Carpet Order Form
Plush Custom Carpet Order Form
Modular Hardwall Accessories Order Form
Accessible Storage Order Form
Art Submissions Guidelines
Signs, Banners and Accessories Order Form
Priority Empty Container Return Order Form
Material Handling Rate Schedule
Material Handling Order Form
Direct Shipment Labels
Union Regulations
Display Labor Order Form
Rigging Labor Order Form
Suspended Sign Hanging Order Form
Booth Cleaning Order Form
Porter Service Order Form
Non-Official Contractor Request Form
Third Party Authorization Form
Caravan Form
CompleteXPO Logistics, Inc. - Shipping
Other Forms
Deadline: See individual forms
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Aramark Catering
Cort Trade Show Furniture Order Form
Floral (see individual websites to order)
Audio/Visual Service Order Form
QR Leadr
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MARKETING
Promote Your Brand
PROMOTE YOUR BRAND
ADVERTISING
Publication Partners
Please call the following publications for their respective promotion deadlines as you count down to NeoCon East 2015.
Maximize your company’s visibility before, during and after NeoCon East. Click here for a complete list of our Publication
Partners.
Interior Design Official Show Directory
NEOCON EAST OFFICIAL SHOW DIRECTORY
Published by Interior Design Magazine
Interior Design, the Official Publishing Sponsor for NeoCon East, has amazing pre-show and post-show advertising
opportunities to support your brand and your new product introductions: October issue Hospitality Giants; November, the
BIG redesign issue with designers magnified: Office Feature; Fall Market Tabloid featuring over 750+ new products; New
Products e–newsletter: NeoCon East edition; and NeoCon East Directory. Integrated packages will help you reach more
than 75,000+ design specifiers with your brand/product message. Contact your Interior Design account
manager, [email protected] or call 917.934.2882 regarding special offers on NeoCon East integrated packages.
SHOW SPONSORSHIP
Our NeoCon East sponsorship offerings provide you with new ways and more avenues to get your name in front of the
attendees and more importantly, increase traffic to your booth. Our comprehensive packages are designed to
accommodate any budget and encompass online marketing, onsite marketing, social media, email marketing, and
more. Take advantage of these amazing and affordable sponsorship opportunities at the Show.
Click here to view the 2015 NeoCon East Sponsorship Deck or contact Lindsey Martin at [email protected] to learn
more and to secure your sponsorship.
OPENING NIGHT PARTY SPONSORSHIP
Opening Night Celebration: Philadelphia Block Party
Wednesday, October 28 | 4 PM – 7 PM
The first day of NeoCon East 2015 will wrap up with a “Philadelphia Block Party” featuring iconic Philadelphia food and
drink offered across the show floor. The evening event will also feature IIDA’s 14th annual Philadelphia Product Parade
in a special display. The Philadelphia Block Party and IIDA Product Parade will be open to all registered NeoCon East
and AIA Philadelphia’s Design on the Delaware attendees. Proceeds from the event will go to IIDA PANJDE.
Click here to view the Opening Night Celebration sponsorship levels and details.
15 MINUTE MATCH – PRESENTED BY THE MCMORROW REPORTS & NEOCON EAST
Meet with High-Value Facility Managers & Designer Specifiers - 15 people for 15 minutes for a product/service
presentation.
The McMorrow Reports will bring teams of five specifiers to your exhibit space by appointment. There will be 3
appointments with teams of 5 people for 15 minutes each.
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MARKETING
Press & Publicity
Press and Publicity
Exhibitor Press Releases, New Product Information, Press Kits
Effective public relations can strengthen the sales and marketing strategies you implement to promote your presence at
NeoCon. MMPI invites all exhibitors to take part in the opportunities NeoCon East provides to connect with the media.
Our PR firm, Novità Communications, is here to help you gain exposure for your brand and product. They will be working
in advance of the show to promote it and its exhibitors through print, online and social media outlets. Please be sure to
alert Novità if you are launching a new product, celebrating a milestone, etc. If an outside PR firm is handling your media
relations, kindly forward this information to them.
Please feel free to reach out to Novità with any questions or concerns.
Novità Communications:
277 Broadway Suite 201
New York, NY 10007
212.528.3160
Danielle McWilliams
[email protected]
212.528.3160 x 11
Alexandra Zwicky
[email protected]
212.528.3160 x 14
Post Your Press Release
Maximize your press coverage by posting news releases to the official NeoCon East website. News releases will be
included in the Press Release section of the online NeoCon East Press Room chronologically by date of release. News
releases should contain "hard news" that is current, such as new product announcements or special events happening at
NeoCon East.
*Please follow the instructions here.
Upload New Product Information
Companies launching new products at NeoCon East 2015 have the opportunity to upload an image with a brief
description of their product online, in the NeoCon East Press Room. Click here to complete the form to submit New
Product information for NeoCon East 2015.
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*All entries must be submitted by October 1 (the earlier, the better for maximum exposure!)
** You may also send show-related press releases & low-res product images to our PR team, Novità Communications.
Materials can be emailed to [email protected]. Novità is hungry for content and will be helping to spread the word
about NeoCon East to the 1,000+ local, national and international editors and bloggers in their database.
Press Kit Drop-Off
If you would like to have your press kits available to press during the show please bring 20 copies of your company's
press kit to the NeoCon East press room on the exhibit floor during the hours stated below. We also recommend keeping
a few to have on hand in your booth. Press kits typically consist of a press release(s), images, descriptions of new
product(s) and any other information you would like press members to see.
Clearly mark you company name and booth number on each item.
Drop-off time:
Tuesday, October 27
10:00 a.m. - 4:00 p.m. ONLY
Location:
NeoCon East Press Room (located on the exhibit floor)
*Please pick up your remaining press kits by 5 p.m. on Thursday, October 29, 2015. Remaining press kits will be recycled
after 5 p.m. if they are not picked up.
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MARKETING
Press & Publicity
*IMPORTANT NOTES*
• Be sure to clearly mark your company name and showroom/space number on each press kit.
• If an outside P.R. firm is handling your media relations, kindly forward this information.
• If you are hosting a media event in your showroom or booth during NeoCon East, please be sure to alert our Public
Relations Team by emailing [email protected] or [email protected]
• MMPI is not responsible for lost or stolen press kits.
What is a press kit?
A press kit is an information packet conveniently assembled for the media to review. Most members of the media prefer
to receive a digital Press Kit on a jump drive. Digital press kits are growing in popularity. You can create an online press
kit and prepare a postcard listing the web address where the file is being hosted. This way the journalists can take
something with them to remember you - and you can update this file all the way to the time of the show — or even
afterwards.
How to Prepare a Press kit:
It is important for you to present your unique product or service to the press. Some commonly asked questions about
press kits include the following:
What goes into a press kit?
*press release[s]/news release[s] (as PDFs)
* low-resolution jpegs; 72 dpi, with PDF thumbnail sheet and note indicating that high-res images are available – this way
you can monitor press requests and know where the product will be covered.
*company fact sheet/brief company history
*related company news
What is a press release/news release?
A press release or news release [interchangeable terms] is a brief announcement, which contains newsworthy material.
'News' is the operative word. Explain the innovative aspects or the benefit of your product. A release is written in the
style of an article [in the third person]. This means that parts of - or the whole - release could be used 'as is' in a
publication. It can conclude with a background paragraph on your company. On the first page, always include the date,
contact name, title and phone number for people to call with questions, or if they need more information. Press releases
are usually one or two pages in length.
Is it necessary to put our company's name and booth number on the cover of every press kit?
Yes. If an editor or reporter picks up your kit and readily sees the booth number on it, he or she saves time by not having
to look up the location in the show directory.
Does every slide, transparency and photo in the kit need to be identified?
Yes. Again, an editor will be more inclined to work with a manufacturer who is organized and presents an array of
choices.
Should a product sample be enclosed?
If you are a fabric or wall coverings manufacturer, for example, you may choose to add a small piece of the material in
the press kit. It is not necessary, though.
Should past articles be enclosed in the kit?
While we certainly agree that press clips are a great sales tools, please use your discretion when including them in press
kits. If you would like to include coverage, past profiles, articles about the company or previous collections are best.
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Press & Publicity
SOCIAL MEDIA
Another way to promote your brand is through social media. Interact with us on our various platforms: Facebook,
Twitter, Instagram, LinkedIn, Pinterest and Vine. We encourage you to use these outlets as a tool to spread the news
about your presence, promotions & products at NeoCon East. The official hashtag for 2015 is #NeoConEast15 (please
add this to your posts so that your content is included in the show’s social media stream).
BOOTH HOSPITALITY
Are you having giveaways, contests or other attractions in your booth during NeoCon East? If so, let us know and
receive complimentary promotion on the NeoCon East website and the opportunity to invite thousands of
prospective attendees to your space.
Click here to complete the booth hospitality response form.
CUSTOMIZABLE HTML INVITATION
This easy, customizable HTML (created by NeoCon East) will let your clients know where you will be located at the
show. It also allows you to share your booth details and invite your clients to the show and your booth.
The HTML template will allow you to add your own images, logos and copy to make it more visually appealing and
specially tailored to your booth. Look for this customizable HTML in an email from 'NeoCon East' in September. If you
do not receive this, please email Sarah Burgoyne ([email protected]).
ATTENDEE MAILING LISTS
As an exhibitor, you can purchase the NeoCon East attendee list, selectable by professional category and state. Use the
mailing list for special promotions, invitations, product information and/or to increase the traffic to your booth. Choose
from the 2014 mailing list prior to the show or the 2015 mailing list for use after the show.
*Lists are for one-time use ONLY
*Attendee email or direct mail lists will be sent through a 3rd party mail house
*Records pulled are only those who have opted into 3rd party mailings.
*$150 minimum order ($75/thousand addresses).
CLICK HERE TO REQUEST THE 2014 NEOCON EAST ATTENDEE MAILING LIST.
The 2015 NeoCon East attendee mailing list will be available approximately two weeks after the show closes.
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MARKETING
Promote NeoCon East
PROMOTE NEOCON EAST
We want to make it as easy as possible for you to promote your presence at the show and to let the A&D community
and your clients know you are a part of NeoCon East.
Simply click on an image below and 'Save As.' Once saved, you will be able to insert your Exhibitor button and/or web ad
to your website, social media sites, email signatures, and more.
WEB BUTTON
WEB AD
SHOW LOGO
CALENDAR LISTING
Please include the copy below in your calendar listings:
October 28-29, 2015 | Pennsylvania Convention Center
NeoCon® East continues to evolve as the premier design expo and conference for commercial interiors on the East
Coast. This year’s show will feature new partnerships with important regional design organizations as well as the best
in products and services, ready to specify, across a spectrum of vertical markets including Workplace, Healthcare,
Education, Public Space, Hospitality, Retail and Government.
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MARKETING
Awards & Competitions
AWARDS & COMPETITIONS
BOOTH DESIGN COMPETITION – IIDA
Entry Deadline: October 23, 2015
The IIDA/Contract Magazine Booth Design Competition seeks to honor originality of design, visual impact, effective use
of materials and the outstanding use of space, color, texture, lighting and graphics in small and large booth categories
at NeoCon® East 2015.
Winning entries will be featured in an issue of Contract magazine, in IIDA publications, and on iida.org. Please visit
the IIDA web site for more information, or email Liz Moran at [email protected].
®
Best of NeoCon Awards
Best of NeoCon 2015 recipients that are exhibiting at NeoCon East, will be highlighted at the show. The renowned Best
of NeoCon award is the highest honor a commercial furnishing manufacturer can receive. Judging is completed during
the NeoCon show in Chicago by over 40 facilities managers and interior designers, who award commercial interior
products that display the most innovative concepts in 42 categories. Contract Magazine will provide Best of NeoCon
2015 winners additional awards to be displayed at their booths, throughout the show.
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MARKETING
Plan an Event
PLAN AN EVENT
BOOTH CATERING MENU & ORDER FORM
BOOTH HOSPITALITY
Are you having giveaways, contests or other attractions in your booth during NeoCon East? If so, let us know and
receive complimentary promotion on the NeoCon East website and the opportunity to invite thousands of
prospective attendees to your space.
Click here to complete the booth hospitality response form.
We encourage you to be creative with your booth promotions and giveaways. *Please note that distributing
promotional materials in all common areas, corridors and lobbies is PROHIBITED without prior permission from Show
Management.
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