90% of Chinese millionaires are confident in China’s
economic development
Emigration numbers down to lowest in 5 years
Appetite for luxury up 20%
Hurun Report releases Chinese Luxury Consumer Survey and Hurun Best of
the Best Awards 2017

Appetite for luxury by Chinese luxury consumers bounces back 20%, returning to its 2013
level.

Apple is the gift of choice for Chinese New Year, followed by Cartier and LV. Moutai and
Chanel shoot into Top 5. Samsung drops out this year’s list.

The Hurun China Business Confidence Index, an index measuring the confidence in the
economy going forward two years, rose for the fourth consecutive year: over 90% are
confident in the economy going forward.

Investment: Real estate overtakes equities as the most popular investment, partly due to
the booming housing market and poor stock performance in China last year. 64% believe
a stable price rise in real estate in next two years. Equities dropped 5% to the second
place followed by fixed income.

Immigration: 44.5% are not considering emigration, hitting a record high.
Having said
that, almost half are still considering emigration.

Travel. Chinese luxury consumers continue to be extremely busy, away on business trips
for 8 days a month on average. Despite this, they take 10 days and super-rich take 15
days holiday respectively and go abroad 3.4 times a year on average.

Luxury travel destination: Maldives moves ahead of France into the top slot for the first
time ever. US drops into third place. UK shoots into the sixth on the back of a cheaper
pound.

Collecting: There is a rising number of people who enjoy collecting this year, up 5%.
Chinese ink painting and watches continued to lead the way.

Hurun Happiness Index. Overall very happy, but slightly down to 7.7 points out of 10. Work
satisfaction lower than private life satisfaction. Super rich score higher on Happiness Index.
1 / 21



Health: Jogging, golf and swimming still hold their leading position as the preferred
sports for men, with yoga the preferred sport for women.
US is the destination of choice to educate overseas. UK ranks second followed by
Canada, which overtook Australia.
Shanghai, Beijing and New York are considered to be the most important cites in next
10 years.
(19 January 2017, Shanghai) The Hurun Research Institute today released the Hurun Best
of the Best Awards 2017, based on the results of the Hurun Report Chinese Luxury
Consumer Survey 2017. This is the thirteenth consecutive year Hurun Research has
revealed the brand preferences, consumption habits and lifestyle trends of China’s
wealthiest individuals. Widely regarded as an ISO9000 for China’s luxury sector, the CLCS
has become a benchmark for the luxury sector.
Between Sep and Dec 2016, the Hurun Research Institute, a wholly-owned subsidiary of
Hurun Report Inc, surveyed 449 Mainland Chinese ‘millionaires’, defined as individuals
with a personal wealth of RMB 10 million (equivalent to USD 1.4 million). Amongst them
were 62 super-rich (12%), defined as individuals with wealth of RMB 100 million (USD 14
million). Their average wealth was USD 6.7 million; the average age was 38 years, one
year older than last year; the ratio of men to women surveyed was 6:4. Respondents were
from more than 40 cities, 60% coming from the first tier cities of Beijing, Shanghai, and
Guangzhou. The Hurun Research Institute has carried out this survey now for 13 years
running, surveying 6101 millionaires making this the largest and most authoritative survey
of its kind in China.
This press release is an executive summary of the Chinese press release. For the full press
release, please refer to the Chinese-language version on the www.hurun.net.
Gifting
Apple continues to be the preferred brand for gifting by men. Cartier came up to second
and LV dropped to third. Moutai shoot into Top 5, followed by Chanel and Bulgari. Gucci
and Dior both saw a sharp decrease this year.
The ‘Big Three’ brands for gifting by women were again Chanel, LV and Apple, however in
a different position. LV climbed up to take the crown, Apple was second, while Chanel lost
2 / 21
its first position and down to third. The Star Performer: Bulgari has maintained an upward
trend this year, rising 5 positions to the fourth.
Best Brand for Gifting by Men
Brand
% of
respondents
1-
Apple
25.2%
2↑
Cartier
3↓
Best Brand for Gifting by Women
Brand
% of
respondents
1↑
LV
15.6%
11.0%
2↑
Apple
14.1%
LV
7.1%
3↓
Chanel
11.3%
4↑
Moutai
5.6%
4↑
Bulgari
5.7%
5↑
Chanel
5.5%
5↓
Cartier
4.2%
6*
Burberry
3.3%
5↑
Hermes
4.2%
7↑
Bulgari
3.2%
7*
Montblanc
2.8%
8*
Wuliangye
3.1%
7↑
Dior
2.8%
9-
Hermes
2.4%
9↓
Gucci
1.4%
10↓
Gucci
1.6%
9*
Prada
1.4%
11↓
Dior
1.5%
Source: Hurun Best of the Best – Chinese Luxury Consumer Survey 2017
↑ Ranking up
↓ Ranking down
- no change
* New to the Top 10
Watch, Electronic product and red wine are still top 3 of the best gifts for men. Jewelry
continues to be the preferred gift for women, followed by cosmetics and accessory.
Almost a half of respondents chose health product for elderly. For children, electronics
was still the top option. Overall, category of gift giving didn’t change a lot and gift giving
has maintained an upward trend. Especially, travel vouchers saw a significant increase
this year.
Gifting by category
Best Gifts
for Men
Ratio
Best Gifts for
Women
Ratio
23.0%
(+1.8%)
1-
Jewelry
26.6%
2.5%)
Electronic
Product
15.0% (-1.5%)
2-
Cosmetics
17.8% (+2%)
3-
Red Wine
10.9% (-3.1%)
3-
Accessory
16.9%
(+1.5%)
4↑
Cigars
10.2%
4-
Fashion
12.5%
1-
Watch
2-
3 / 21
(-
(+2.5%)
Apparel
(+0.6%)
5↓
Premium
baijiu
9.1% (+1.2%)
5↑
Travel vouchers
6.2% (+1.9%)
6-
Imported
spirits
8.8% (+1.3%)
6-
Watch
5.5% (-0.9%)
7-
Apparel
6.2% (+0.3%)
7↓
Electronic
products
3.7% (-2.8%)
7↑
Accessories
6.2% (+1%)
8↑
Art
4.2% (+1.5%)
9↑
Travel
voucher
4.3% (-0.1%)
9↓
Gift cards
4.0% (+1.1%)
10↓
Art
3.7% (-1.4%)
10 -
Health Product
1.7% (-0.1%)
Source: Hurun Best of the Best – Chinese Luxury Consumer Survey 2017
↑ Ranking up
↓ Ranking down
Best Gifts for
Elderly
- no change
* New to the Top 10
Ratio
Best Gifts
for
Children
Ratio
1-
Health Product
34.8% (-1%)
1-
Electronic
Products
38.0% (-2%)
2↑
Travel voucher
24.2% (+5.7%)
2-
Toys
32.3%
(+6.2%)
3↓
Medical
Products
19.6% (+0.2%)
3-
Fashion
Apparel
15.0%
(+2.8%)
5.8% (+0.2%)
4-
Watch
5.4% (-0.8%)
5.8%
5-
Car
3.2% (+0.3%)
44-
Gift
Voucher
Card
Alcohol
Source: Hurun Best of the Best – Chinese Luxury Consumer Survey 2017
↑ Ranking up
↓ Ranking down
- no change
* New to the Top 5
The Hurun Business Confidence Index noted that over 90% respondents are positive
on the Chinese economy. However, only 28% are ‘extremely confident’ in the economy,
down from the 35.8% of 2 years ago.
CMB was crowned best credit card and HSBC topped best foreign bank for personal
banking both for the thirteenth consecutive year.
4 / 21
Alipay is the preferred method of payment, overtaking credit cards, Wechat and cash.
2010-2017 Hurun Business Confidence Index
Extremely confident
70%
64%
60%
64%
56%
50%
Confident
Not confident
58%
63%
59%
48%
60%
43%
40%
36%
40%
30%
28%
28%
27%
31%
28%
20%
12%
0%
13%
11%
10%
9%
8%
1%
2010
2011
2012
8%
2013
5%
2014
2015
2016
Source: Hurun Best of the Best – Chinese Luxury Consumer Survey 2017
Blue: Extremely confident
Yellow: Confident
Grey: Not confident
Personal Investments
Real estate overtakes stock to become the most popular investment for respondents,
which can be contributed to a booming housing market in China last year. 64% of
respondents believe a stable price rise in real estate in next two years. Stock dropped 5%
to the second place followed by fixed income with 11%.
28% regard themselves as the most trusted financial advisor, followed by private banks
with 22% and friends with 18%.
Consumption
Travel, luxury good and children’s education are still the highest expense for respondents.
Children’s education overtakes luxury good to the second place.
5 / 21
2017
Travel
Travel is the number one leisure activity for Chinese richest. Average travel time increased
3 day per month, with 10 days.
Maldives was crowned the preferred international luxury travel destination.
Domestically, Sanya is still the number one preferred luxury travel destination for the
seventh consecutive year.
Preferred
International
Luxury Travel Destination
Preferred Domestic
Travel Destination
1↑
Maldives
1-
Sanya
2↓
France
2↑
Tibet
3↓
US
3↓
Hong Kong
4↑
Australia
4↑
Yunnan
5↓
Japan
5↓
Taiwan
6↑
UK
6↑
Macau
7-
Hawaii
7↑
Qingdao
8↓
Dubai
8-
Hangzhou
9↑
Canada
9↑
Changbai Mountains
10↓
Switzerland
10↑
Xiamen
11↓
Italy
11↓
Xinjiang
12↑
New Zealand
12↑
Dalian
13↓
Thailand
13↓
Beijing
14 -
Singapore
14↓
Sichuan
15 *
Germany
15↓
Shanghai
Luxury
Source: Hurun Best of the Best – Chinese Luxury Consumer Survey 2017
↑ Ranking up
↓ Ranking down
- no change
* New to the Top 15
Health Management
Jogging is the most popular sports by Men’s richest, while yoga came top of most preferred
sports by women.
6 / 21
Preferred Sports by Men
Sports
Ratio
1-
Jogging
21.0%
2↑
Golf
3↓
Preferred sports by Women
Sports
Ratio
1↑
Yoga
22.5%
19.2%
2↓
Jogging
21.5%
Swimming
18.2%
3-
Swimming
12.3%
4↑
Climbing
8.5%
4-
Golf
8.9%
5↑
Skiing
6.1%
5-
Skiing
7.3%
5↓
Badminton
6.1%
6↑
Badminton
6.3%
7↓
Tennis
4.9%
7↑
Diving
6.0%
8↓
Diving
4.2%
8↑
Climbing
5.1%
9-
Horse
Riding
3.0%
9↓
Horse
Riding
4.4%
10 -
Yoga
2.6%
10 -
Tennis
1.9%
Source: Hurun Best of the Best – Chinese Luxury Consumer Survey 2017
↑ Ranking up
↓ Ranking down
- no change
17% of respondents don’t drink.
Social Responsibility
Taxation bounced back to become the preferred way for entrepreneurs to implement social
responsibility, followed by philanthropy.
Two Tencent founders, Pony Ma and Chen Yidan, donate US$2.1bn and US$615m,
becoming China’s Most Generous. He Qiaonv of Orient Landscape ranks the third, her
US$450m donation makes her the most generous female philanthropist. (Reference:
Hurun Philanthropy List 2016)
Information Source
Social network remains as the main source of information. WeChat makes more people
relying on digital media, which is especially obvious within under 30 year old respondents.
Luxury CPI
In 2016, luxury property price has increased most reached 13% which is close to the gains
of 2014 compared to last year 1.9% decline; followed by healthcare, which is increasing
for three consecutive years, up 11.7% this year; top school education price has been in
7 / 21
uptrend for one decade and increase from last year which reach 6.2%; this year, luxury
travel market has recovered the uptrend compared with the last two years, rose 5%.
Wedding market, which enjoyed the highest increase last year, has stably increased by 5%
this year. Watch and Jewelry has overall increased 3.9% after a fall of 3.6% last year;
luxury accessories and cosmetic products have increased 2.9% after a strategic reduction
of 2.9% last year; Leisure entertainment has rose by 1% this year after 0.6% declined last
year; jets and yachts has recovered 1% after a bigger declined by 10.5% last year; Prices
of luxury liquor and tobacco and luxury cars are the only two categories which have
declined for two consecutive years, by 0.2% and 1.3%, respectively.
(Source: Hurun Luxury CPI 2016)
Market Size
By May of 2016, the number of dollar millionaires in mainland China reached 3.38 million,
an increase of 240 thousand from previous year, an increase of 7.6%.
Hurun Rich List 2016 swells to 2056 individuals, up record-breaking 179 with same cut-off
of CNY 2bn (US$310m) as last year. 594 dollar billionaires, despite of a slight decrease,
propelling China ahead of the US for the second consecutive year. Greater China now has
754 dollar billionaires, after adding in 94 billionaires from HK, Taiwan and Macao. This
compares with only 535 in the US, according to the most recent Hurun Global Rich List.
Guangdong is the preferred city of residence for most of 10 million RMB China’s HNWIs,
with 240 thousand, increased by 17.7%. Beijing at second place with 238 thousand, up 24
thousand from last year, followed by Shanghai with 205 thousand (up 24 thousand) and
Zhejiang with 160 thousand (up 14 thousand). The 4 provinces create 843 thousand
China’s HNWIs, accounting for 63% of the country’s total. (For more details, please refer
to the appendix below)
Awards
The Best of the Best is for the overall winner of a category. The Star Performer is for the
product / service with the best year on year performance. The Best New Arrival is for a
product / service launched into China in the past 12 months that has shaken up the market.
Hurun Best of the Best Awards 2017
8 / 21
Jewelry & Watch & Fashion
Best Brand for Gifting by Men
Apple
Brand for Gifting by Men Star Performer
Moutai
Best Brand for Gifting by Women
Louis Vuitton
Brand for Gifting by Women Star Performer
Bulgari
Best Jewelry
Cartier
Jewelry Star Performer
Piaget
High-Jewelry Best New Arrival
Cartier Magicien
High-Jewelry Best New Arrival
Van Cleef & Arpels Ballet Précieux
Domestic High-end Customized Jewelry
Best New Arrival
Sense Jewelry
Best Overall Watch
Patek Philippe
Overall Watch Star Performer
Blancpain
Best Watch with High Complications
Patek Philippe
Watch with High Complications Star
Performer
Watch with High Complications Best New
Arrival
IWC
Vacheron Constantin OVERSEAS
Best Jewelry Watch
Bulgari
Best Shoes For Women
Jimmy Choo
Best Fashion Label For Men
Giorgio Armani
Fashion Label For Men Star Performer
Hugo Boss
Bespoke Tailoring Star Performer
De Jue Bespoke Tailor
Best Fashion Label For Women
Chanel
Fashion Label For Women Star Performer
Gucci
Best Accessory for Men
Cartier
Accessory for Men Star Performer
Dior
Best Accessory for Women
Chanel
3C & Furniture
Smartphone Best New Arrival
Huawei Mate 9
Premium HDR TV Star Performer
Sony Z9D 4K HDR TV
Best Smart TV
LeTV
9 / 21
Premium Professional Camera Star
Performer
Premium Professional Camera Best New
Arrival
Hasselblad
Leica M10
Luxury Office Supplies Best New Arrival
Casio Calculator S200
Best Kitchen Appliance
Miele
Multi-Category Dish Washer Star Performer
Fotile
Best Luxury Furniture Experience Center
Da Vinci
Furniture Experience Center Star Performer
Louvre Casa
Bathroom Star Performer
American Standard
Best Hand Painted Wallpaper
de Gournay
Best Customized Mattress
My Side
Luxury Bedding Brand Best New Arrival
RESTIER
Customized Luxury Hometex Star Performer
Royalcover
Best High-end Fireplace Brand
Canature
Best Piano
Steinway & Sons
Best Home Entertainment System
Bang & Olufsen
Cars
Best Luxury Car Brand
Mercedes-Benz
Luxury Car Brand Star Performer
Lincoln
New Energy Car Best New Arrival
Tesla Model S P100D
Electric Car Best New Arrival
LeSEE
Best Super Luxury Executive Car
Rolls-Royce Ghost
Best Luxury Executive Car
Mercedes-Benz S-Class
Luxury Executive Car Best New Arrival
Volkswagen Phideon
Luxury Executive Car Best New Arrival
Volvo S90L
Best Executive Car
Mercedes-Benz E-Class
Executive Car Star Performer
Jaguar XFL
Best Super Luxury Car for Self-Drive
Rolls-Royce Wraith
Super Car Best New Arrival
Aston Martin DB11
Best Supercar
Ferrari 488GTB
Supercar Best New Arrival
Ford GT
Mini Supercar Best New Arrival
Porsche 718 Boxster
Best High Performance Sports Car
Audi R8
10 / 21
Sports Car Star Performer
Audi RS6
Best Luxury SUV
Range Rover
Luxury SUV Star Performer
Porsche Macan
Luxury Middle-large Size SUV Star
Performer
Lincoln MKX
Luxury SUV Best New Arrival
Maserati Levante
Luxury SUV Best New Arrival
Mercedes-Benz GLC Coupe
Best Luxury MPV
Toyota Alphard
MPV Star Performer
Buick GL8
Best Classic Car Museum
Sanhe Classic Car Museum
Best National Motorsports Championship
China GT
Best Premium Second Hand Car Platform in
Guangdong
AKD
Business Jets & Yachts
Best Business Jet Brand
Gulfstream
Best Ultra Long Range Business Jet
Dassault Falcon 7X
Ultra Long Range Business Jet Best New
Arrival
Light Business Jet Star Performer
Ultra Long Range Business Jet Star
Performer
Domestic Business Jet Operator Star
Performer
International Business Jet Operator Star
Performer
Best Business Jet Operator
Heli-flight Network of Pearl River Delta
Region Best New Arrival
Dassault Falcon 8X
Embraer Phenom 300
Bombardier Global 6000
Sino Jet
HK Bellawings Jet
Deer Jet
Astro Air
Business Jet Operator Star Performer
VistaJet
Best Business Jet Financier
Minsheng Financial Leasing
Best Super Yacht
Lurssen
Best Luxury Yacht
Ferretti
Best Sailing Brand
Beneteau
Drinks & Smokes
11 / 21
Best Premium Imported Spirits Brand
Hennessy
Best Premium Whisky
Royal Salute
Premium Whisky Star Performer
Johnnie Walker Blue Label
Best Whisky Brand
Chivas
Best Single Malt Whisky
Macallan
Single Malt Best New Arrival
Singleton
Best Ultra Luxury Cognac
Louis XIII
Best Cognac Brand
Martell
Best Champagne Brand
Moet & Chandon
Best Prestige Champagne
Dom Perignon
Best Baijiu Brand
Moutai
Baijiu Brand Star Performer
Shuijingfang
Fine Wine Best New Arrival
Ao Yun
Chilean Wine Star Performer
Casa Sol
Sweet Wine Star Performer
Longview Estate White Diamond Sweet Wine
Luxury Tea Brand Star Performer
Runyan Fine Oolong Tea
Wellness Honey New Arrival
Bee The Best
Best Premium Cigarette
Chunghwa
Best Super Luxury Cigarette Brand
Panda
Best Cigar Brand
Davidoff
Hotels & Airlines & Travel Destinations
Best Luxury Hotel Brand
The Ritz-Carlton
Luxury Hotel Brand Star Performer
Banyan Tree
Luxury Hotel Brand Star Performer
Fairmont
Best Luxury Boutique Hotel Brand
Aman
Best Upscale Business Hotel Brand
Hilton
Upscale Business Hotel Star Performer
Marriott
Upscale Business Hotel Star Performer
Wanda Hotels & Resorts
Beijing
Luxury Hotel in Beijing Star Performer
Luxury Hotel in Beijing Region Star
Performer
Luxury Business Hotel in Beijing Star
Performer
NUO Hotel Beijing
Four Seasons Hotel Beijing
Ritz-Carlton Beijing Financial Street
12 / 21
Shanghai
Best Luxury Hotel in Shanghai
Pudong Ritz-Carlton
Luxury Hotel in Shanghai Best New Arrival
Wanda Reign on the Bund
Hotel F&B in Shanghai Star Performer
Mandarin Oriental Pudong, Shanghai
Luxury Hotel in Shanghai Star Performer
Fairmont Peace Hotel in Shanghai
Moganshan
Best Moganshan Luxury Resort
Naked Resort
Best Moganshan Luxury Boutique Hotel
Le Passage Mohkan Shan
Changsha
Luxury Hotel in Changsha Best New Arrival
Meixi Lake Hotel, A Luxury Collection Hotel,
Changsha
Chengdu
Best Luxury Hotel in Chengdu
The Temple House
Luxury Hotel in Chengdu Best New Arrival
Fairmont Chengdu
Luxury Resort Hotel in Chengdu Star
Performer
Best Luxury Restaurant in Chengdu
Six Senses Qing Cheng Mountain
Royal Court Restaurant at Diaoyutai Boutique
Hotel Chengdu
Chongqing
Luxury Hotel in Chongqing Best New Arrival
Regent Chongqing
Luxury Hotel in Chongqing Star Performer
Banyan Tree Chongqing Beibei
Sanya
Luxury Hotel in Hainan Star Performer
The St. Regis Sanya Yalong Bay Resort
Best Eco-life Hotel in Maldives
Soneva Hotel
Best International Luxury Travel Destination
Maldives
International Luxury Travel Destination Star
Performer
UK
Best Domestic Luxury Destination
Sanya
Domestic Luxury Destination Star Performer
Qingdao
Domestic Luxury Destination Star Performer
Xiamen
Best International Business / First Class
Singapore Airlines
Best First Class from China to Europe
Air France
Business Class to Europe Star Performer
British Airways
Best North American Airline Serving China
United Airlines
13 / 21
Middle East Airlines Best New Arrival
Etihad Airways
Best Domestic Business / First Class
China Eastern Airlines
Best Luxury Travel Retail
DFS
Best London Luxury Shopping Destination
Harrods
Best British Jewelry Watch
Backes & Strauss
Finance, Auction & Services
Best Domestic Private Bank
China Merchants Bank
Domestic Private Bank Star Performer
Industrial Bank
Best Foreign Bank for Personal Banking
HSBC
Best Offshore Private Bank for Ultra High
Net Worths
Best Offshore Private Bank
Offshore Private Bank For Ultra High Net
Worths Star Performer
Foreign Bank for Personal Banking Star
Performer
Portfolio Management Private Bank Star
Performer
UBS
UBS
Credit Suisse
Standard Chartered
Bank of Beijing
Best Bank for Global Chinese in USA
East West Bank
Best Bank for Global Chinese in UK
Bank of China UK
Best Independent Financial Adviser
CreditEase
Independent Financial Adviser Star
Performer
Haiyin Wealth
Best Prestige Retirement Planning Brand
Taikang
Health and Wealth Management Institution
Taikang Life Insurance Healthcare and Wealth
Star Performer
Management Center for HNW Clients
Senior Living Community Best New Arrival
Taikang Home - Shen Garden
Best Method of Payment
Alipay
Best Credit Card
China Merchants Bank
Best International Credit Card Brand
VISA
Best Insurance Brand
China Life
Multi-currency Credit Card Best New Arrival
American Express Blue Card
Heritage Financial Products for High Net
Worths Best New Arrival
AIA The best for the best
14 / 21
Best International Auction House
Christie's
Best Domestic Auction House
China Guardian Auction
Best Art Media
Artron
Best Security Service
China City Guard
Security Box Star Performer
GuanFu Treasury
Study Abroad & Immigration
Best Country for Overseas Study
USA
Country for Overseas Study Star Performer
Germany
Best Country for Immigration
USA
Best High-end Overseas Study Brand
BE Education
Best EMBA
Cheung Kong Graduate School of Business
Best Immigration Advisor in Eastern China
Visas Consulting Group
Immigration Advisor Star Performer
Wailian Overseas Consulting
Business School Best New Arrival
Hupan University
Property
Real Estate Development in SE Asia Best
New Arrival
International Residential Services Star
Performer
Best San Francisco Bay Area Luxury Real
Estate Advisor
Forest City
Global House Buyer
Pacific Union
Best Luxury Real Estate Advisor in UK
Knight Frank
Best Luxury Homebuilder in London
Berkeley
Global Luxury Real Estate Network Star
Performer
Christie's International Real Estate
Wellness
Best Health Management Institution
iKang Evergreen Medical International
Best Spa
Banyan Tree Spa
Overseas Medical Consulting Services Star
Performer
Best Presentation Award for Premium
Health Institution of Anti-Senile & Cancer
Saint Lucia Consulting
Life Infinity
Clubs
Best Private Club in China
Chang An Club
15 / 21
Best Private Club in Shanghai
House of Roosevelt
Best Private Museum in Shanghai
Long Museum
Best Equestrian Club in Beijing
Reignwood Polo Club
Best Polo Club in Beijing
Tang Polo Club
Best Equestrian Club
Heilan Equestrian
Best Equestrian Park in Chengdu
Jinma International Equestrian Sports Park
Domestic Private Art Museum Star
Performer
Private Membership Club in Shanghai Best
New Arrival
Equestrian Club in Shanghai Best New
Arrival
ShenYu Art Museum
Club 33
County Down Club
Luxury Private Club in UK Best Bew Arrival
Ten Trinity Square Private Club by Reignwood
Culture Creative Best New Arrival
Shanghai Stamp Coin and Card Exchange
Hall of Fame
UBS
Hall of Fame
Mercedes-Benz
Hall of Fame
House of Roosevelt
Appendix:
No. of
people
with RMB
6 million
Guangdo
ng
Shenzhen
592,000
No. of
people
people
No. of
Increase
with
Increase
with RMB
Increa
by
RMB 10
by
100
se by
in 2016
1
No. of
10.86%
million
million in
in 2016
2016
240,000
17.65%
14,000
people
with dollar
30 million
17.65
%
9,000
66,000
4,720
3,060
137,400
57,200
3,620
2,270
Zhuhai
15,300
6,800
400
330
Foshan
62,300
26,100
1,400
930
48,600
20,900
1,280
840
ou
Donggua
n
16 / 21
se by
in 2016
146,300
Guangzh
Increa
17.19%
Shantou
14,400
6,150
580
2 Beijing
580,000
9.43%
238,000
11.21%
15,600
3 Shanghai
501,000
8.91%
205,000
13.26%
12,700
4 Zhejiang
439,000
7.07%
160,000
9.59%
10,300
260
16.42
%
16.51
%
17.18
%
10,000
14.94%
8,700
20.00%
7,400
19.16%
Hangzhou
105,200
41,200
2,860
2,130
Ningbo
74,600
28,200
1,860
1,370
Wenzhou
47,800
18,100
1,260
920
Shaoxing
45,500
17,000
1,190
880
5 Jiangsu
250,000
7.30%
98,000
11.36%
6,750
14.41
%
4,800
Nanjing
34,600
15,500
1,100
790
Suzhou
53,700
22,100
1,770
1,260
Wuxi
37,500
16,200
1,160
780
6 Fujian
129,000
9.32%
48,000
9.09%
3,300
13.79
%
1,900
Fuzhou
28,800
10,800
890
510
Xiamen
20,300
8,200
720
420
29,400
11,400
800
460
Quanzho
u
6 Shandong
129,000
6.61%
46,900
7.32%
3,200
14.70
%
2,100
Qingdao
24,400
9,650
730
470
Yantai
13,700
5,390
430
280
Jinan
11,500
4,330
260
170
Zibo
8,580
3,210
240
160
Weifang
10,300
3,820
260
170
Weihai
6,940
2,910
200
130
8 Liaoning
83,600
0.48%
32,000
0.95%
2,050
1.99%
1,300
Dalian
23,800
9,760
620
380
Shenyang
21,800
8,770
560
330
9 Sichuan
80,700
4.81%
32,400
17 / 21
6.58%
2,480
10.71
%
1,400
21.52%
11.76%
22.81%
11.11%
15.70%
Chengdu
1
0
1
1
4.16%
23,600
5.36%
2,000
Henan
55,400
5.32%
23,100
7.44%
1,720
Shanxi
Taiyuan
1
3
Hunan
Changsha
1
4
Hebei
Shijiazhu
ang
Tangshan
1
5
Shanxi
Xian
1
6
1,360
57,600
u
2
14,500
Tianjin
Zhengzho
1
30,000
Hubei
Wuhan
1 Chongqin
7 g
1 Inner
8 Mongolia
12,100
48,900
5,570
0.62%
9,790
46,600
3.33%
17,900
1.26%
17,500
10.97
%
1,330
19.82%
960
11.63%
1,440
340
2.13%
740
350
4.07%
6,270
1.56%
8.70%
600
3,540
13,900
45,700
16,100
780
1,060
210
7.07%
600
420
2.34%
1,390
4.23%
3.45%
240
2.96%
730
5.80%
8,000
3,090
310
150
8,560
3,300
260
134
44,400
2.30%
15,600
43,300
17,000
3.66%
6,630
6.39%
16,700
18,000
1,060
4.95%
620
530
9.09%
7,570
1,500
310
13.64
%
840
790
42,300
7.36%
15,700
9.79%
1,120
32,500
1.56%
13,300
2.31%
850
5.08%
15.07%
440
15.46
%
3.66%
710
16.39%
400
5.26%
Hohhot
5,250
2,280
140
70
Ordos
7,650
3,270
280
130
Baotou
6,570
2,810
170
80
1 Heilongjia
9 ng
Harbin
2 Anhui
32,300
0.31%
14,500
26,800
12,500
0.81%
5,940
4.69%
11,500
18 / 21
830
1.22%
440
460
6.48%
1,190
0.00%
240
10.19
660
10.00%
0
%
Hefei
2
1
Jiangxi
Nanchang
2
2
Jilin
n
3
Yunan
Kunming
2
4
Guangxi
Nanning
2
5
2
6
Hainan
7
8
9
0
4.02%
6.83%
5.56%
610
8,200
6.45%
7,200
9.33%
5,200
640
280
14.08
%
470
%
280
170
8.33%
230
14.63%
190
14.00
570
7.69%
140
320
9.09%
10.34%
180
8.93%
810
1,700
4.95%
%
300
2,700
3,330
10,600
9,500
11.00
410
3,710
5,070
16,500
1,110
2,970
8,800
17,200
7.27%
16.67%
80
9.52%
150
15.38%
34
20
Haikou
3,170
1,610
82
50
Guizhou
Xinjiang
Ningxia
Gansu
Lanzhou
3
6,240
11,800
220
630
Yinchuan
2
5.12%
390
1,210
Urumchi
2
3,310
Sanya
Guiyang
2
26,700
23,300
Changchu
2
7,200
Qinghai
Xining
3 Tibet
9,700
10.23%
3,160
7,700
0.00%
3.85%
0.00%
2.70%
300
890
5.00%
850
10.00%
550
19 / 21
100
8.33%
100
80
0.00%
60
%
50
40
10.00%
70
0.00%
27
14.29
80
14.29%
46
45
6.25%
0.00%
46
75
-1.11%
21.05%
100
0.00%
130
460
9.09%
230
140
360
1,020
1,200
1,100
%
200
590
800
2,100
3,800
18.42
450
1,470
1,330
2,200
13.08%
1,350
2,700
2,700
4,410
0.00%
30
16.67
30
0.00%
1
%
Lhasa
470
Total
3,380,000
230
7.64%
1,340,0
00
32
10.74%
89,000
15
14.10
%
57,000
About Hurun Report Inc
since 1999
Established as a research unit in 1999, Hurun Report Inc. has grown into a leading media group
targeted at China and India high net worth individuals. Its flagship is the Hurun China Rich List
and, since 2012, the Hurun Global Rich List. Headquartered in Shanghai, Hurun Report has
offices in Beijing, Guangzhou, Chengdu, Sanya, London, Los Angeles, Chicago and Cochin,
Kerala, in India.
Hurun Report Inc has five divisions.
Hurun Research (‘Nobody Knows China’s Rich Better’) has grown to become the world’s
leading authority when it comes to understanding the Chinese high net worth individual. Recent
reports include partnering with some of China’s most important financial institutions, local
government, multinationals and luxury brands, including Bank of China, Taikang Insurance,
Marriott International, Minsheng Bank, Minsheng Financial Leasing, Industrial Bank of China
and the Changbaishan government.
Hurun Media (‘The Voice of Chinese Entrepreneurship’) reaches between up to two million
unique viewers a week through its multi-platform distribution. Hurun Media has four key media
brands, led by Hurun Report (business and entrepreneurship), Hurun Education, Hurun Art and
Hurun Health. Its flagship business media Hurun Report has an active WeChat social media,
an online business talk show called MaShangHu, distributed through iQiyi, and PC- and Mobilefriendly website www.Hurun.net.
Hurun Conferences and Training hosts over 100 events across China every year, led by its
flagships in Beijing and Shanghai every year. Hurun Conferences and Training brings Chinese
entrepreneurs aboard, to the US, London, Singapore, Australia and India. Hurun Business
School started in 2016.
Hurun International. Hurun Report Inc established its India business in 2012, which today is
best-known for the Hurun India Rich List, Hurun India Philanthropy List and for hosting events
with some of India’s most respected entrepreneurs.
Hurun Investments includes a CNY 100m early-stage venture capital fund, and strategic
investments in media, education, media, classic cars, financial services and luxury.
For further information, see www.hurun.net
Official Wechat platform: HurunReport
20 / 21
16.33%
For media inquiries, please contact:
Porsha Pan
Tel: 021-50105808*601
Mobile: 139 1838 7446
Email: [email protected]
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