NLTV data is available in all 210 DMA’s; however, the report types and historical data vary by market methodology.
Also, historical data availability can vary based on the terms of the Nielsen contract.
Reports available in all 210 DMAs:
Report Type
Time Period - Standard
Time Period - Custom
Program Analysis - Standard
Program Analysis - Custom
Quarter Hour Flow
Reach and Frequency
Promotion Optimizer
Available Data Begins (HH and Persons)
February 4, 2010 (Feb 2010 Cycle)
February 5, 2004 (Feb 2004 Cycle)
February 4, 2010 (Feb 2010 Cycle)
February 4, 2010 (Feb 2010 Cycle)
April 24, 2008 (May 2008 Cycle)
April 24, 2008 (May 2008 Cycle)
April 24, 2008 (May 2008 Cycle)
Metered Market Only Reports (LPM, Set-Meter and Code Reader methodologies)
Minute by Minute Rating, Minute by Minute Flow and Length of Tuning
Data Availability
Survey Start Date
Market Type
HHLD
Persons
Code Reader
December 31, 2015 (Jan 2016 Cycle)
December 31, 2015 (Jan 2016 Cycle)
Set-Meter
April 24, 2008 (May 2008 Cycle)
December 31, 2015 (Jan 2016 Cycle)
Local People Meter
April 24, 2008 (May 2008 Cycle)
April 24, 2008 (May 2008 Cycle)
Viewing Household Analysis
Data Availability
Survey Start Date
Market Type
HHLD
Persons
Code Reader
December 31, 2015 (Jan 2016 Cycle)
December 31, 2015 (Jan 2016 Cycle)
Set-Meter
February 5, 2004 (Feb 2004 Cycle)
December 31, 2015 (Jan 2016 Cycle)
Local People Meter
February 5, 2004 (Feb 2004 Cycle)
February 5, 2004 (Feb 2004 Cycle)
Data availability varies by market methodology. Please use this chart below for availability by market type.
Market Methodology
HH Release Frequency
Persons Data Release Frequency
Diary
Upon release of ViP
Upon release of ViP
Code Reader
Upon release of ViP - monthly
Upon release of ViP - monthly
Set Meter
Next, next day
Upon release of ViP - monthly
LPM
Next, next day
Next, next day