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Pro Image Logo Usage Guide
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May 2011
Why Update
The Pro Image logo was updated to strengthen our brand’s impact on target consumers, with particular emphasis on
walk-by mall traffic. The logo adds the word SPORTS and uses a custom type face that creates an instant association
with sports and sports apparel and merchandise. The logo also has the “evergreen” aspects of all great classic brands
and should endure for decades with only minor modifications.
PMS 287
Black
Gray 9
Great care was given to the dimensions of the new
logoPMSto289make
itCool
compatible
with existing signage and collateral,
and thereby minimize costs as franchisees migrate to the new logo.
Why Correct Logo Usage Matters
Incorrect usage of the logo diminishes the brand. With the provided files, you should be able to reproduce the logo on
any material without modification and help us keep our brand strong and consistent with our core mission.
Downloading High Resolution Source Files
High-resolution EPS files and other files are provided for use by franchisees and their vendors and can be downloaded
at proimage.net/logos. The logo is provided in 4-color, black and white and reverse versions. Specific Pantone colors
and their 4-color equivalents are clearly spelled out.
Logo Usage
Whenever possible, use the 4-color logo on a solid background with at least 1/4 inch clear space around the logo on
all sides. For larger uses, keep clear space on all 4 sides that is at least equivalent to the width the letter O in PRO.
Incorrect Usage
Incorrect Usage
Do not scale it disproportionally.
Do not modify its colors or type in anyway.
Do not add text or other images or icons to it.
Generally, continue to use good judgment and we’ll be able
to maintain our visual brand.
Clear Space
4-Color - CMYK
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4-Color - Spot
Coated
Grayscale
Most B&W usages
Reversed
Single Color
(optional black
and white usage; use
grayscale version
whenever possible)
Sample Usage - 4-Color on Dark Background
Sample Usage - 4-Color - Storefront
Sample Usage - Reversed
(White on dark background)
Sample Usage - 1-Color
(for silk screening and other applications - logo
is all black but can be used to create any solid
color when a single color works best. Note: No
fill in the rectangle.)
Sample Usage - Photos or Textured Backgrounds
In most cases, the 4-color logo will hold up, but for very
dark backgrounds, the reversed logo may be preferable or
it may be a better match for the image you are using. Translucent overlays may be used behind the logo if needed to
provide sufficient clarity. Likewise drop shadows and halos
may be used but are generally discouraged unless needed.