Possible Elements of the Resort Development Strategy
The resort development strategy could include the following elements:
Vision
The municipality should have a long-term vision for the development of the resort
community. For example, the vision could be:
An all-season resort destination of choice for visitors and residents, specializing in
world-class alpine skiing and recreation facilities with a local historic and cultural focus,
nestled amongst pristine forest terrain and rugged mountain ranges.
Each municipality should have or develop its own unique vision.
Stakeholder Collaboration
The strategy should indicate the methodology used to engage stakeholders in the
development of the strategy. The strategy should address how stakeholders will be
engaged and involved throughout the duration of the agreement to receive updates,
progress reports and to incorporate necessary changes.
Environmental Scan
The municipality should conduct an environmental scan. This means looking at:



What are the starting points or benchmarks of tourism activity and trends that shape
the demand for resort activities in the municipality?
What are the strengths, weaknesses, opportunities and challenges confronting the
municipality in developing the resort economy and community?
What resort amenities will be needed to achieve the vision, capitalize on the
strengths, seize opportunities, confront challenges and mitigate weaknesses?
Capital and Program Projects
Using the vision and the results of the environmental scan, the municipality will be better
able to identify what capital and program projects are needed over the five year term of
the agreement to work towards achieving the vision, and transform the resort and
develop the community in accordance with the vision for a Resort Municipality.
Consistency Tests
The strategy should consider the consistency between the strategy and directions
already established in key municipal policy documents:




Official Community Plan
Regional Growth Strategy
Annual Progress Report
Financial Plan
Results
Based on the vision and the planned capital and program services what are the
anticipated results on an annual basis using the key indicators?
Anticipated Outcomes of the Resort Development Strategy
The strategy should indicate anticipated outcomes of the Resort Development Strategy:
 Tourism outcomes: increased visitor activity, increased resort oriented private
investment
 Economic outcomes: a more diversified economy, increased resort employment,
increased municipal taxes, a more diversified municipal tax base and revenues
Communications Plan

The strategy should include a provision for ensuring the enhanced projects
programs and services which will result from this program will be effectively
communicated to stakeholders and the partners’ contributions are acknowledged.
Resort Municipality Revenue Sharing Program - Question and Answer Information Guide
2