Professor Ken Homa
Georgetown University
Strategic Gameboard
Proprietary Material
© K.E. Homa
Strategic Gameboard
• Origin: McKinsey classic
• Extensive ‘remodeling’
(proprietary, unauthorized)
• An ‘integrating’ framework
– Powerful as a standalone
– ‘Hub’ for other frameworks
• 2-dimensional matrix (of course !)
– Classification structure (MECE)
– Strategic alternatives, insight
– Where to play? How to play?
Strategic Game Board
Market Orientation
Micro
Selective
Narrowcast
Macro
Across-the-Board
Broadcast
Whole or disaggregated?
(Mass market or niche?)
If niche, which one(s)?
Where to Play ?
Strategic Game Board
Market Orientation
Innovate
Macro
Old game or
new game ?
Conform
Basis of Competition
Micro
If new, continuous
or disruptive ?
Where to Play ?
How to Play ?
Strategic Game Board
Market Orientation
Innovate
Conform
Basis of Competition
Micro
Macro
Differentiate Revolutionize
(from competition)
(entire industry)
Nextel: Push-to-Talk
Southwest, Amazon
Dell Small Business PCs
Walmart Wannabes
Resegment
Emulate
(underserved niche)
(the leader)
Niche(s)
Mass
Where?
New Game
• Continuous
• Disruptive
How?
Old Game
The Original McKinsey Formulation
click to view McKinsey Classic "New Game Strategies"