2017 ABA’s MARKETPLACE WHERE YOU ARE A ROCK STAR 5 Ways to Keep Your Personal Brand Polished And (How to create the Black Tie Experience) Bob Pacanovsky What do I want people to think of when they think of me? What is the Black Tie Experience? How do you “Show Up?" This- changes the game!! It’s out there and it stays! It takes 20 years to build a reputation… and five minutes to ruin it. If you think about that, you'll do things differently. Warren Buffet Five ways to “polish” your brand Look Act Speak Tact Serve The Lobster Story! Common Sense? Make it - Common Practice LOOK In most business and event situations, your image and appearance isn’t just part of what defines you; it could be the only thing that defines you. Write the first word or words that come to your mind with each picture ACT What is Your Personal Code of Conduct? SPEAK The Power of Social Media Your brand is out there for everyone to see- EVERYDAY! _______ wrote: Fist of all how are thing going? I take it that you are busy for the Holiday weekend, any big events? Well I guess the main reason for this email is because I couldn’t get you at work and we have your proposal done. It is from two carriers and I think you will be very happy with these. We had some additional things we quoted in it and think that it would be great to go over this with you. Feel free to give Todd or myself a call to set up a time we were thinking: Tuesday @ 3:00 (I am out of town and will not be there…I know it would be sad…haha) OR Thursday @ 3:00 (Todd and I will be there) But whatever works best for you, just let us know we can work something out! Thanks and hope that you have/had a safe weekend (depending on when you get this). TACT Who is the CGO in your organization? SERVE Connect with me--- 330-352-6084 @BobPacanovsky - Bob Pacanovsky Bob Pacanovsky
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