The Staff Role in Strong
Kids/Community Support
Campaign
Individuals make up 75% of giving
in the United States
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Believe it or not! Donations from individuals
did not decline significantly during the
recent shaky economy.
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For our Y, the percentage of individual
giving is higher than the average.
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On the average, individuals make up 83% of
giving to the Annual Campaign.
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Community Support Campaign - YMCA of Boulder Valley
Overall giving trends in 2012
Giving to non-profits grew 7.9% compared
to the previous year.
 Religious organizations (6.1%)
 Educational institutions (1.9%)
Arts & culture and animal welfare also saw
growth.
Online giving grew 10.7%.
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Community Support Campaign - YMCA of Boulder Valley
2013 predictions for giving
It’s going to be “flat-ish” (up & down).
We have to be more effective and more
sustainable than ever. From a non-profit
perspective the world has become “flat.”
Every disaster, every cause, is local –
making fundraising more competitive.
Donor retention will be key. For us,
getting donors back from 2 years ago and
acquisition of new donors is also critical.
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Community Support Campaign - YMCA of Boulder Valley
2013 Goal = $300,000
Provides Y programs to kids regardless of the
family’s ability to pay. Three and a half out of
every ten kids in our programs receive some sort
of fee assistance with funds raised from the
Strong Kids Campaign.
Five weeks away from Kick Off:
• 15 Section Leaders & Staff Liaisons
• 13 Team Captains
• 28 Campaigners
We need 75 more campaigners by March 14th.
Our focus between now and then is
. . . recruit, recruit, recruit!
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Community Support Campaign - YMCA of Boulder Valley
Key Dates
Volunteer Recruitment – Feb 8-March 14
All Staff Orientation – Feb 12
Board Kick Off – Feb 21
Campaigner Training – Feb 28, March 7
Kick Off – March 14
Report Party #1 – March 20
Report Party #2 – April 3
Report Party #3 – April 10
Victory Celebration – April 17
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Community Support Campaign - YMCA of Boulder Valley
What does this have to do with you?
Everything!
 You have the most contact with
members and program participants.
 You have first-hand knowledge of the
need for and benefits of financial
assistance.
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Community Support Campaign - YMCA of Boulder Valley
How can you help?
1. Recruit Campaigners … you already know who the
best people are:
 They are the members you know and see
everyday.
 They are parents of the kids who are in your
programs.
 They are people who already love the Y.
 There is no one better to ask than you!
2. Be a Campaigner …
3. Have a department “event”…
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Community Support Campaign - YMCA of Boulder Valley
Your Sphere of Influence
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Community Support Campaign - YMCA of Boulder Valley
Tools and Resources for Campaigners
Coaching Snapshot:
• Case for Support
• Best Practices
• FAQs
• Overcoming Objections
Weekly Updates, Reports, Communications:
• Personalized letters, impact stories
• Donor history
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Tools and Resources for Campaigners, cont’d
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Job descriptions for every volunteer role
Toolkits for every campaigner
Case for support
Brochures
Flyer/pledge cards (pledge card, with 5-year giving
history and previous campaigner, instruction sheet)
Business cards with statistics
Best practices
FAQs
Common objections
Childcare tax credit
Contact information for staff liaisons
Sample letters for solicitation and thank you
All materials are electronic and on the website
 Donate Now button takes donors to the Online Giving Site
 Bank Draft giving is available
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Department Events create awareness
and fun …
Our job is to make this FUN for volunteers, to keep
them coming back.
Volunteers can sign out as easily as they can sign in.
We set the mood. We need to be continually upbeat!
Have fun, get creative, go crazy!
Develop your own department theme and event.
Keep those bake sales, tickets for sporting events,
and teen car washes coming!
This creates awareness, and the dollars do add up!
Ask kids for ideas!
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Community Support Campaign - YMCA of Boulder Valley
How Does This Benefit You?
You grow your career skills.
Growing Y programs increases the number
of opportunities that YOU have to advance
in the YMCA.
You have fun.
You are doing the right thing.
And, P.S., don’t forget to make your own
gift!!!
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Community Support Campaign - YMCA of Boulder Valley
What is the #1 reason people don’t give to
the YMCA Strong Kids/Community Support
Campaign?
People give because they want to.
Our job is to ask.
Their job is to decide.
People give because they need to be part of making the
world a better place.
Talk about how the Y does that.
People give to people, not causes.
That’s why it’s critical that the right person makes the
ask.
People give to success, not to distress.
Talk about the benefits of giving, the positive things
the Y does, and the fact that we are a strong, healthy
organization.
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Community Support Campaign - YMCA of Boulder Valley
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QUESTIONS?