the cleaner, greener way to dry
Ankit Dhingra, Asha D’Cunha,
Mai Truong
CONSUMER CONCERNS
Shrinking or damaged
clothing
High utility bills or
equipment cost
Dirty clothing
Don’t let this continue!
7th December 2010
2
CURRENT OPTIONS
Mechanical
Dryer
Clothesline
Drying rack
High
electricity
cost
Social
stigma
attached
High dry
time
Dependent
on weather
Dependent
on room
temperature
Damaged
clothes
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3
THE RIGHT CHOICE!
•
•
•
•
•
Uses renewable energy
Minimal cost
Low dry time
No shrinkage
Clean dry clothes
• Functionality
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4
PRODUCT EVOLUTION
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5
ENGINEERING ANALYSIS
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6
Number of households in European
Union as of 2010 :
218 million
Percentage of household owning
A tumble dryer (2010) : 95%
6.8 million tumble dryers expected to
be sold in 2010
Over 90% sold in Western Europe
Ownership of tumble dryer doubled
every ten years since 1981
Number of households in European
Union as of 2010 :
218 million
Percentage of household owning
A tumble dryer (2010) : 95%
6.8 million tumble dryers expected to be
sold in 2010
Over 90% sold in Western Europe
Ownership of tumble dryer doubled
every ten years since 1981
Number of households in European
Union as of 2010 :
218 million
Percentage of household owning
A tumble dryer (2010) : 95%
6.8 million tumble dryers expected to be
sold in 2010
Over 90% sold in Western Europe
Ownership of tumble dryer doubled
every ten years since 1981
Number of households in European
Union as of 2010 :
218 million
Percentage of household owning
A tumble dryer (2010) : 95%
6.8 million tumble dryers expected to be
sold in 2010
Over 90% sold in Western Europe
Ownership of tumble dryer doubled
every ten years since 1981
ERGONOMICS
• Retractable Incline
• Easy to use
• Structural material: sheet metal
(less environmental impact)
• Mass: 150 pounds
• Dry time: 105 mins/load
• Suggested retail price: $175
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12
BETA PLUS Prototype
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13
PROPOSAL
• Make our product part of your brand and
culture! - Go Green!
• Use existing manufacturing facilities and other
resources to mass produce the product! - Save!
• Utilize existing user base to market the product –
Add to the family!
7th December 2010
14
INVESTMENT
FIXED COSTS
Research and development
Equipment
Patent
Office
Salaries
Insurance
Taxes
Maintenance
Marketing
1,400,000$
50,000$
30,000$
20,000$
800,000$
50,000$
20,000$
30,000$
100,000$
COST/UNIT
Material
Labor
Manufacturing & Assembly
Distribution & Packaging
85$
20$
10$
10$
7th December 2010
Investment
Annual Fixed cost
Cost/unit
15
MARKETING EXPECTATIONS
Price v/s Part worth
Dry time v/s Part-worth
1
0.5
0.5
0
-0.5
-1
0
100
200
Price v/s Part
worth
300
Part worth
Part worth
1
0
0
1
2
3
4
Dry time
v/s Partworth
-0.5
Price ($)
-1
Dry time (hours)
Part worth
Mass v/s part worths
7th December 2010
0.6
0.4
0.2
0
-0.2 0
-0.4
-0.6
-0.8
200
400
mass
v/s
part
worth
s
Mass (lbs)
16
Rewards!
Year
Total Units
Our Units
Revenue
Cost
Profit
Cumulative profits
1
250000
140575.9589
24600792.8
24925747.6
-324954.7908
-324954.7908
2
275000
154633.6
27060872
25668322
1392550
1067595
40000000
40000000
35000000
35000000
30000000
30000000
25000000
Cost
5
366025
205817.3
36018021
33833537
2184484
6778869
10000000
Profit
5000000
20000000
Revenue
15000000
Cost
$
15000000
$
20000000
10000000
5000000
0
7th December 2010
4
332750
187106.6
32743655
30848670
1894985
4594385
25000000
Revenue
-5000000
3
302500
170096.9
29766959
28135155
1631805
2699400
1
2
3
Time
4
5
Five year plan
0
0
100000
200000
Number of units
300000
17
Future Developments and
New Venues
• Technological improvements: introduce
temperature sensors, door locking mechanism
• Improve efficiency
• More compact dryer
• Compartments
• Multi-functional: introduce food dehydrator
concept
7th December 2010
18
What question do you have?
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19