During Super Bowl Night, 100% Of The Top 10 Trending
Twitter Topics Throughout The Game Were TV-Related
Topics related to TV ads (brands, actors, associated hashtags) trended more throughout the night than
topics related to the actual game itself
24 separate topics trended
during the five hour
monitoring period
TV Content
48%
TV Ads
52%
More game-related topics began trending later in the night when the game became much more
competitive in the 4th Quarter
Top 10 Twitter Topics
7:15p
8:15p
9:15p
10:15p
11:15p
60% TV Ads
60% TV Ads
60% TV Ads
40% TV Ads
40% TV Ads
40% TV Content
40% TV Content
40% TV Content
60% TV Content
60% TV Content
1
Source: VAB custom analysis of Top 10 Trending Twitter Topics in the United States, 2/5/17 (7:15p, 8:15p, 9:15p, 10:15p, 11:15p)