Annual Meeting
Golf for Everyone
October 24, 2015
Director
MeridianExecutive
Valley Country
ClubReport
| Kent, Washington
Fairwood Golf and Country Club
October 28, 2016
WSGA Strategic Plan Update
We have a total of 19 initiatives, and 66 goals!
WSGA Strategic Plan Update
Pillar One – Membership
 3 Initiatives
 10 goals
Accomplished
 Increase junior membership from approximately 2,000 to 6,000 by 1-12020.
 Develop a seamless and streamlined process to become a member of
the WSGA.
 Change the current model of the Annual Meeting and make necessary
changes to better align with the WSGA Strategic Plan.
 Create an outreach and communication program to foster collaboration
and networking, helping to build partnerships and diminish the sense of
competition among facilities, clubs, and their leaders.
WSGA Strategic Plan Update
Pillar Two – Governance and Human Resources
 3 initiatives
 13 goals
Accomplished
 Review and evaluate the current governance model (By-Laws) and
make necessary changes to meet the initiatives and goals of the
strategic plan.
 Institute a plan for individual staff development and professional
training that will assist in developing and retaining high quality people.
 Revise and update current employee handbook.
WSGA Strategic Plan Update
Pillar Four – Player Development and Participation
 3 initiatives
 10 goals
Accomplished
 Increase participation in the men’s state amateur and senior
championships and events
 Expand 1-day events like winter/spring series and Casual Golf Days to
increase WSGA event participation
 Develop a Play Nine event (or similar format) that can be expanded and
taken statewide
 Develop a coordinated junior golf strategy with major state organizations
 Increase playing opportunities by implementing programs similar to Youth
on Course
WSGA Strategic Plan Update
Pillar Five – Partnerships
 3 initiatives
 11 goals
Accomplished
 Revise and assemble collateral materials to be used for media-based
proposals
 Present media partnership proposals to at least five local TV, radio,
newspaper, periodical and internet entities)
 Develop a process/procedure to meet with and propose mutually beneficial
relationships to potential retail/in-kind partners
 Secure at least three partnerships that provide tangible benefits to the WSGA
and its members
WSGA Strategic Plan Update
Pillar Six – Marketing and Promotion
 3 initiatives
 14 goals
Accomplished
 Develop a cohesive brand strategy for the WSGA that reflects our mission and
vision to current and future members
 Create a system and procedure for all WSGA collateral to be evaluated and
updated annually
 Evaluate marketing department financial spending and create a budget that
can support changes consistent with the strategic plan
 Engage in five outreach opportunities with community organizations,
businesses, or not-for-profits
 Increase social media and online presence within community brands to
increase brand expression
Youth on Course
Youth on Course
WSGA Youth on Course Membership
2016 Recap (as of October 27th)
Program started June 15th
14 participating courses
310 members
715 rounds played – approximately $6,819 subsidized to participating courses
2017 Current Goals
Complete launch/promotion of program
Expand to 30 courses (any additional courses would have to supplement all
rounds themselves)
600 members
3600 rounds
Championships
Current Verbiage: In order to be eligible for consideration a player's primary golf
club must be a member of the WSGA or the player must live in the geographic area
that defines the Washington State Golf Association (WA & Northern Idaho).
Members in good standing who attend school out of state shall continue to be
eligible for consideration as long as they spend some part of the year living in the
area that defines the WSGA.
New Verbiage: In order to be eligible for consideration a player's primary golf club
must be a member of the WSGA or the player must live in the geographic area that
defines the Washington State Golf Association (WA & Northern Idaho) at the time
the Performance Points were earned. Members in good standing who attend
school out of state shall continue to be eligible for consideration as long as they
spend some part of the year living in the area that defines the WSGA.
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