Join the Foundation Fighting Blindness for the 6th Annual Philadelphia VisionWalk! Saturday, October 13, 2012 Independence National Historical Park – Philadelphia, PA The Foundation Fighting Blindness is pounding the pavement to increase awareness and raise critical research dollars for preventions, treatments and cures for blindness through VisionWalk, the Foundation’s signature fundraising event. Put on your Walking Shoes! VisionWalk is a fun-filled, family-friendly 5K (3.1 miles) walkathon fundraiser. All walk routes are wheelchair and stroller accessible. Ready? Set. Go! Lead a Team Walk on a Team or as an Individual Volunteer on Walk Day Become a VisionWalk Sponsor Make a Donation Visit www.VisionWalk.org for the latest information Help us reach our $250,000 goal! The Foundation Fighting Blindness has raised more than $450 million for retinal disease research since it was founded in 1971. Foundation-funded scientists are innovative leaders in the development of highly promising genetic, pharmaceutical, cell-based, and nutritional therapies for blindness. With your help, a cure is in sight! For more information please contact Noell Rembert, Associate Events Manager, at (212) 244-1470 or via email at [email protected]. B EN EF IT I NG T H E F O U ND AT I O N F I GH T I NG B LI ND N E S S Thank You for Supporting POP Eyes A fundraiser for the Foundation Fighting Blindness The POP Eyes Program Through POP Eyes, local and national businesses have the special opportunity to participate in a good-will fundraising initiative driven by the generosity of their customers. You may have seen programs similar to POP Eyes like the Juvenile Diabetes Research Foundation sneakers or the Children’s Miracle Network hot air balloons in retail stores. In line with this concept, store cashiers ask customers at the point of purchase to support the Foundation Fighting Blindness in their mission to save and restore sight by purchasing a paper POP Eye for $1.00 or more. This donation is added to the customer’s final bill. Customers then sign his/her name on the paper POP Eye and they are proudly displayed and hung in a prominent location(s) throughout the store. This fun, easy and profitable promotion typically runs for a four week period and has effectively raised millions of dollars for charities across the country. Support your community’s local Foundation Fighting Blindness event and help us in our quest for a cure of retinal degenerative diseases; participate in POP Eyes today! How do companies and stores benefit from POP Eyes? • POP Eyes can be used to build a strong team, enhance employee morale and contribute to they company's support of local non-profit efforts. • Customers will feel good about patronizing a store that gives back to its community. • Increase public relations. Experience shows customers are excited and enthusiastic to support the program. Once the POP Eyes begin to "take-over" your store’s walls, its time to alert the local media! POP Eye sales are a great way to build company visibility throughout the community. Best of all, you can raise a substantial amount of money for retinal degenerative diseases at no financial cost to the store! • Over ten million Americans of every age and race suffer vision loss from these blinding diseases. Chances are that many of your customers and employees have had their families touched by retinal degenerative diseases in some way. • Of course, the best reason for participating in this promotion is the satisfaction companies and their employees will have in knowing dollars raised will help find more effective treatments for retinal degenerative diseases, and someday, a cure. Yes, I Would Like To Participate! Please contact Noell Rembert at [email protected] or (212) 244-1470 to bring POP Eyes to your area and receive POP Eyes Promotional Packets for prospect stores. FOUNDATION OVERVIEW Passion and Focus The Foundation Fighting Blindness was established in 1971 by a passionate group of individuals driven to overcome vision-robbing retinal degenerative diseases that were affecting themselves or their loved ones. At the time, very little was known about these devastating conditions. Key Facts about the Foundation • Over the past 40 years, the Foundation has raised more than $450 million to put an end to retinal degenerative diseases. • Throughout its history, the Foundation has invested nearly 80 percent of its revenue in research and public health education programs. The Foundation’s goal was clear: to drive the research that would lead to • The Foundation has 50 volunteerpreventions, treatments and cures led chapters across the U.S. These for the entire spectrum of blinding dedicated volunteers raise funds, retinal diseases – including macular increase public awareness, and provide degeneration, retinitis pigmentosa support to their communities. and Usher syndrome – that together affect Over 40 years, the Foundation Fighting more than 10 million Blindness has raised more than Americans and millions $450 million to put an end to retinal more throughout the world. degenerative diseases. Today, the Foundation is a thriving national nonprofit and the world’s leading private source for retinal disease research funding. The Foundation is committed to driving research until the entire spectrum of retinal degenerative diseases is eradicated. www.FightBlindness.org • The Foundation’s national signature events, VisionWalk and Dining in the Dark, raise money for research, as well as build public awareness about the devastating impact of retinal diseases. FALL 2011 Foundation Overview Driving Research, Saving Vision Foundation-funded researchers are achieving remarkable success with a wide range of promising therapies for saving and restoring sight. Below are just a few examples of the research that is providing hope to millions affected by retinal diseases. Gene Therapy Restores Vision The Foundation is funding clinical trials of gene therapy that have restored vision in patients who were virtually blind from a childhood form of retinitis pigmentosa. Thanks to the treatment, they can now enjoy some of life’s simple joys, like reading and playing baseball. Harnessing the Power of Stem Cells Foundation-funded researchers are using stem cells derived from a variety of sources, including a person’s own skin, to create healthy retinal cells that can potentially restore vision. Stem cell treatments hold great promise for people with advanced vision loss. Repurposing Approved Drugs to Preserve Vision Valproic acid, a drug that is FDAapproved to treat epilepsy, has shown promise for preserving vision in people with certain forms of retinitis pigmentosa. The Foundation has launched a human trial to test this drug and, if effective, move it quickly out to patients who need it. Funding the Best in Retinal Research The Foundation has funded studies at hundreds of prominent institutions throughout the world including: • Wilmer Eye Institute at Johns Hopkins • Massachusetts Eye and Ear Infirmary at Harvard Medical School • Jules Stein Eye Institute at UCLA • Moorfields Eye Hospital at University College London • Scheie Eye Institute at the University of Pennsylvania “The Foundation has given hope to people who didn’t previously have hope, and supported the most important retinal research being carried out anywhere in the world. Thanks to the Foundation, I am confident that we will be able to treat many retinal diseases in the near future.” – Morton F. Goldberg, M.D. Wilmer Eye Institute, Johns Hopkins Hospital www.FightBlindness.org FALL 2011
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