Social Media Strategy Template
Your tool for crafting your social strategy
<Your Name>:
BAY AREA ANALOG FILM
How to Use This Template
With the explosion of networks, participants and content on social, a
social media strategy will help you stay focused on your objectives.
This template will guide your through the steps of developing your
social media strategy, providing helpful pro tips along the way.
Possible Social Goals
Social Goals
Reach / more followers
Consumption / more views
Shares, Retweets
Actions / surveys / email list
Conversion / comments
Establish a BEAT
The beat can fall under any of the traditional journalistic coverage
areas like entertainment, sports, local news, fashion, food, business,
etc.
Pro Tips
● Choose a beat which aligns with your most passionate interest.
● Avoid a beat that has little interest to you, unless you are up for a real
challenge.
Analog Photography
Answer these questions as part of your Strategy Plan:
1.
Which social media platforms will you use to cover your beat? Instagram,
Email List, blog posts on Medium, Twitter and Facebook.
2.
Why these platforms? I’ve research where my audience is most active and
it is these platforms.
3.
Are you already an expert on your beat topic? If so explain how you
became an expert and how many social media followers you have on
each platform. I am NOT
4.
If your chosen beat is brand new to you, explain why you chose this beat?
I’m really passionate about keep the film movement alive.
Establish SMART Social Media Goals
Input your social media goals on the next page
Pro Tips
● Make your goals specific, measurable, attainable, relevant and time based
● Avoid goals that focus solely on vanity metrics like Likes and Followers
Analog Photography Social Media Goals
My social media goals are:
1. Goal #1: Become an influencer in the analog film community
2. Goal #2: Increase my ‘name’ recognition and online influence by
gaining 500 followers in 5 weeks
3. Goal #3: I will use Instagram as a way for me to promote my film
photography in a fun, visual way and increase engagement with
my community.
Who is Your Target Audience
Log some initial statistics about your intended audience on the page
Pro Tips
● Ask yourself WHY you chose to cover your particular beat and who you hope to
reach and or impact.
Analog Photography Target Audience
# of followers
you hope to
reach
500
Average %
Age
Male
NA
NA
%
Female
NA
% on
Facebook
NA
% on
Twitter
% on LinkedIn
% on Other
NA
NA
NA
The above table is just an EXAMPLE of some of the attributes you might target. Target as many or as
little as you feel are relevant to your particular beat. The point is to find a way to know who you are
trying to reach
Develop Your Content Strategy
Determine content mix and posting cadence on the next two pages
Pro Tips
Use the social media content rule of thirds:
○ ⅓ of content promotes my beat (outside links from other sources)
○ ⅓ of content shares ideas and stories from thought leaders from my
beat (retweets and share)
○ ⅓ is original beat content
Develop Analog Photography
Content Strategy
1.
The type of original content that I will create and post is: I will share my personal analog
images
2.
The different audiences that I need to tailor content to are:
3.
The type of content I will share is: Inspirational posts about why Film Photography should
continue as a form of photography.
4.
I will post to the following channels this frequently:
Instagram / Daily
Once a day
Medium post / One a week
Twitter/ 3 times a day
Facebook/
Develop Analog Photography
Content Strategy
1.
What email list, blogs, feeds, twitter accounts, Instagram,
Facebook pages, etc. will I follow to keep up on the news around
my beat? I will use Feedly to follow blogs, create a Twitter list
of film photography enthusiasts, I will sign up for the
Petapixel (a blog about photography) Email list and check my
Instagram daily.
2. What tools (if any will I use) to enhance my coverage of my beat? I
will use Buffer to schedule my posts, create a Pinterest board
of film photography, create a Google Alert.
Final Social Media Checklist
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Hold a Google Hangout or Skype with someone in your beat
Upload a YouTube Video or SoundCloud file hopefully related to your beat*
Create a LinkedIn Profile*
Write a Yelp Review/or Trip Advisor Review*
Experiment with one social media app you’ve never used before*
Create a Google Alert
Cover a live event via Twitter*
Write one Medium post about your beat
Assess your audience reach by looking at a set of analytics Twitter Analytics, Facebook insights,
Google analytics, Instagram analytics, Buffer Analytics or followers/reads on Medium
* (does not have to be related to your beat) This checklist is DUE in your Final Report at the end of
the course)