Evolution of Sports Retailing
in Hong Kong
Our Business Focus
 International Brands Representation
 Sports Retailing
Contemporary Lifestyle
Footwear
Outdoor & Active Lifestyle
Multi-brand Sports Banners
Asian Financial Crisis
Marathon Sports in 1997
Challenges
Opportunities
Declining Profitability
Loss locations Exit, Lower Rental, Expansion Opportunities
Challenging Business
Suppliers more reliant on retailers, better terms, tighter
collaboration
Internal Teaming
Lower cost base and better capabilities
More time for training & development
More time to think!
New Competition
Road to Differentiation
Global Trends:
Health & Fitness
Technological Innovation
The Iconic Models
Compression Wear
Women’s Fitness
Wearable Technology
Global Trends:
Sports Fashion, Sports Lifestyle
Fashion styles from
Sports Brands in 2000
Fashion styles from
Sports Brands in 2000
Fashion styles from
Sports Brands Today
Fashion sneakers brands
Today
• Converse
Fashion sneakers brands
Today
Local Scene
• Top three favorite physical activities by gender by age
Source : Hong Kong Monthly Digest of Statistics February 2013, Census and Statistics Department, HKSAR
Local Scene
• Top three favorite physical activities by gender by age
Source : Hong Kong Monthly Digest of Statistics February 2013, Census and Statistics Department, HKSAR
7 Popular Sports Activities in Hong Kong
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Running
Swimming
Racket Sports
Outdoor and Hiking
Basketball
Soccer
Fitness
A Clear Customer Focus
Performance
lifestyle
Fashion
Positioning
Most preferred sports
performance superstore
offering choices on soft &
hard goods for most
popular sports activities in
HK with professional advice
The most well-known sports
store for everybody, the
chain houses popular
brands in convenient
locations, supported by
friendly and knowledgeable
staff.
Select stores devoted to
multi-brand fashion sneakers
and contemporary
streetwear for mix & match
Target
Customers
Sports participants and
enthusiasts
Active individuals & families
Trendy, young & the youngat-heart
Marathon Ambassadors
Giga Sports Specialists
Catalog Stylists
Our Scale Growth
Store Number
Banners &
Sales Revenue
Late ’90s
Today
28
>100
X 7 times
The Latest……
PREMIUM ATHLEISURE
The Latest……
The New Normal
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Market forever changing, Competitions forever fierce
Always opportunities in crisis
Stay close to consumers
Stay close to trends
Complacency to Resilience
Mutual support and encouragement
Thank You!