Business Cases
Ruben Riestra - Inmark
Co-ordinated by
aparsen.eu
#APARSEN
DP sustainability challenge
Digital revolution
Public services: a Market
Mandate NOT enough
Must face tough competition
Management issues
 Customer Management
 Competitive Advantage
 Delivery Performance
Sustainability chances
Co-funded by the European Union under FP7-ICT-2009-6
Business case: Does it make sense?
•
A type of decision-making tool used to determine the effects a particular
decision will have on profitability. A business case should show how the
decision will alter cash flows over a period of time, and how costs and
revenue will change. (Business Dictionary)
•
An explanation or set of reasons describing how a business decision will
improve a business, product, etc., and how it will affect costs and profits and
attract investments (Cambridge Dictionaries)
•
A business case captures the reasoning for initiating a project or task. It is
often presented in a well-structured written document, but may also
sometimes come in the form of a short verbal argument or presentation
(Wikipedia)
Business Cases
Ruben RIESTRA INMARK
DP Advanced Practitioners Course, Glasgow, 15.07.2013
aparsen.eu
#APARSEN
Co-funded by the European Union under FP7-ICT-2009-6
How do we create a Business Case?
7 step procedure
6
5
4
3
2
1
Communicate
7
Plan for implementation
Make a choice & assess
the risk
Analyse the alternatives
Gather data & estimate
time frame
Identify the alternatives
Defining the opportunity
Business Cases
Ruben RIESTRA INMARK
DP Advanced Practitioners Course, Glasgow, 15.07.2013
aparsen.eu
#APARSEN
Co-funded by the European Union under FP7-ICT-2009-6
Developing a Digital Preservation Business Case
Defining the opportunity
1
-
What’s the idea?
How is this idea related with your Mission/Vision?
Why do you want to do DP?
How do expect DP to add value to your content or services?
What are the expected benefits?
Business Cases
Ruben RIESTRA INMARK
DP Advanced Practitioners Course, Glasgow, 15.07.2013
aparsen.eu
#APARSEN
Co-funded by the European Union under FP7-ICT-2009-6
Developing a Digital Preservation Business Case
Identify the alternatives
2
•
•
•
What are the options for implementing your project and
specific DP activities?
-
Involve stakeholders
What to preserve?
Are you going alone?
-
Include partnerships/collaborations
Business Cases
Ruben RIESTRA INMARK
DP Advanced Practitioners Course, Glasgow, 15.07.2013
aparsen.eu
#APARSEN
Co-funded by the European Union under FP7-ICT-2009-6
Developing a Digital Preservation Business Case
3
•
•
Gather data & estimate time frame
Estimate the different results of each of the alternatives
Create time frame for implementation of each of the
alternatives
-
-
How long will it take until the benefits of the opportunity are
achieved?
Make assumptions
Business Cases
Ruben RIESTRA INMARK
DP Advanced Practitioners Course, Glasgow, 15.07.2013
aparsen.eu
#APARSEN
Co-funded by the European Union under FP7-ICT-2009-6
Developing a Digital Preservation Business Case
4
Analyse the alternatives
•
•
•
Evaluation of the metrics against each of the alternatives
Create a framework to compare them.
What metrics
-
Financial metrics
business performance metrics
Compare metrics / make a pros and cons table
Business Cases
Ruben RIESTRA INMARK
DP Advanced Practitioners Course, Glasgow, 15.07.2013
aparsen.eu
#APARSEN
Co-funded by the European Union under FP7-ICT-2009-6
Developing a Digital Preservation Business Case
5
•
•
Make a choice & assess the risk
What if the metrics can’t be explained in financial terms?
What risks are underlying your choice?
Business Cases
Ruben RIESTRA INMARK
DP Advanced Practitioners Course, Glasgow, 15.07.2013
aparsen.eu
#APARSEN
Co-funded by the European Union under FP7-ICT-2009-6
Developing a Digital Preservation Business Case
6
Craft a plan for implementing your idea
•
•
•
•
•
List of actions
Due dates
Primary milestones
Allocation of resources
Impact on budget and revenues
Business Cases
Ruben RIESTRA INMARK
DP Advanced Practitioners Course, Glasgow, 15.07.2013
aparsen.eu
#APARSEN
Co-funded by the European Union under FP7-ICT-2009-6
Developing a Digital Preservation Business Case
7
•
Communicate your case
Necessary to have sufficient management buy-in
-
A communication plan is needed to gain this buy-in
Statements used for convincing decision makers to
adopt/approve DP activities
 Accountability for funds used for creating the digital content
 Fullfill legal obligation
 Preservation of research results and data
 Fullfil organization’s mission
 potential revenues to elicit management buy-in
Business Cases
Ruben RIESTRA INMARK
DP Advanced Practitioners Course, Glasgow, 15.07.2013
aparsen.eu
#APARSEN
Co-funded by the European Union under FP7-ICT-2009-6
Thank you!
[email protected]
Ruben RIESTRA INMARK
aparsen.eu
#APARSEN