International education + the
media
Sara Custer, Editor
The PIE News
Three key tips for press releases
• Put your point at the top
• Copy text into body of an email – no attachments
• Quotes that give insight or opinion, not facts
Dos and don’ts when contacting journalists
Don’t send mass emails.
Do make it relevant the media outlet.
Do make it newsworthy. Don’t just promote
yourself.
Do write a killer headline. Don’t waffle.
Do be concise. Don’t send a jargon-laden history
lesson.
Other ways to get in the papers
• Offer your expertise on a topic
• Connect your news to larger trends and themes
• Give free advice/services
• Be provocative
Send an unsolicited response to current events
Merci
[email protected]