BUSINESS AND ACTIVITY PROPOSAL
COVERPAGE
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Company title:
Product/service title:
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Proposals for the European Space Agency’s
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Business Incubation Centre Wallonie Redu, Belgium
Table of content
1 Executive Summary .......................................................................................................................... 3
1.1
Business idea ......................................................................................................................... 3
1.2
Implementation ..................................................................................................................... 3
1.3
ESA BIC Wallonie Redu investment opportunity ................................................................... 3
1.4
Goals ...................................................................................................................................... 3
1.5
Vision ..................................................................................................................................... 3
2 Presentation of the applicant ........................................................................................................... 3
2.1
Background and history of the company .............................................................................. 3
2.2
Introduction of the entrepreneur ......................................................................................... 3
2.3
Introduction of the management team ................................................................................ 3
2.4
Support entities ..................................................................................................................... 3
2.5
Vision ..................................................................................................................................... 3
3 Description of the business idea ...................................................................................................... 3
3.1
Business idea ......................................................................................................................... 3
3.2
Core relating customer needs ............................................................................................... 3
3.3
Identified market ................................................................................................................... 3
3.4
Unique selling proposition..................................................................................................... 3
4 Description of the product and/or service ....................................................................................... 3
4.1
Description of the product/service and the use.................................................................... 3
4.2
Space relationship ................................................................................................................. 3
4.3
Non-space benefit ................................................................................................................. 4
4.4
In-depth description of the technology................................................................................. 4
4.5
Stage of development of the product/service ...................................................................... 4
4.6
Research and development ................................................................................................... 4
4.7
Intellectual property .............................................................................................................. 4
5 Market Analysis ................................................................................................................................ 4
5.1
The market ............................................................................................................................ 4
5.2
The market sectors ................................................................................................................ 4
5.3
The customer ......................................................................................................................... 4
5.4
The geographical coverage .................................................................................................... 4
6 Business model ................................................................................................................................. 4
6.1
Supply chain........................................................................................................................... 4
6.2
Suppliers ................................................................................................................................ 4
6.3
Production ............................................................................................................................. 4
6.4
Distribution ............................................................................................................................ 4
7 Strategy ............................................................................................................................................ 4
7.1
The market approach ............................................................................................................ 4
7.2
Marketing strategy ................................................................................................................ 4
7.3
Sales strategy ......................................................................................................................... 4
7.4
Pricing strategy ...................................................................................................................... 4
8 Risk analysis ...................................................................................................................................... 5
9 Finance ............................................................................................................................................. 6
10 Activity proposal............................................................................................................................... 8
10.1 Milestone planning ................................................................................................................ 8
10.2 Tasks description and related cost ........................................................................................ 9
10.3 Funding ................................................................................................................................ 12
10.4 Management ....................................................................................................................... 15
Appendix .............................................................................................................................................. 16
ESA BIC Wallonie Redu, Belgium Galaxia Business Park Center / Rue Devant les Hêtres, 2 - 6890 Transinne - Belgium www.esa-bic.be
Proposals for the European Space Agency’s
Page 3
Business Incubation Centre Wallonie Redu, Belgium
1 Executive Summary
1.1 Business idea
Please complete
1.2 Implementation
Please complete
1.3 ESA BIC Wallonie Redu investment opportunity
Please complete
1.4 Goals
Please complete
1.5 Vision
Please complete
2 Presentation of the applicant
2.1 Background and history of the company
Please complete
2.2 Introduction of the entrepreneur
Please complete
2.3 Introduction of the management team
Please complete
2.4 Support entities
Please complete
2.5 Vision
Please complete
3 Description of the business idea
3.1 Business idea
Please complete
3.2 Core relating customer needs
Please complete
3.3 Identified market
Please complete
3.4 Unique selling proposition
Please complete
4 Description of the product and/or service
4.1 Description of the product/service and the use
Please complete
4.2 Space relationship
Please complete
ESA BIC Wallonie Redu, Belgium Galaxia Business Park Center / Rue Devant les Hêtres, 2 - 6890 Transinne - Belgium www.esa-bic.be
Proposals for the European Space Agency’s
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Business Incubation Centre Wallonie Redu, Belgium
4.3 Non-space benefit
Please complete
4.4 In-depth description of the technology
Please complete
4.5 Stage of development of the product/service
Please complete
4.6 Research and development
Please complete
4.7 Intellectual property
Please complete
5 Market Analysis
5.1 The market
Please complete
5.2 The market sectors
Please complete
5.3 The customer
Please complete
5.4 The geographical coverage
Please complete
6 Business model
6.1 Supply chain
Please complete
6.2 Suppliers
Please complete
6.3 Production
Please complete
6.4 Distribution
Please complete
7 Strategy
7.1 The market approach
Please complete
7.2 Marketing strategy
Please complete
7.3 Sales strategy
Please complete
7.4 Pricing strategy
Please complete
ESA BIC Wallonie Redu, Belgium Galaxia Business Park Center / Rue Devant les Hêtres, 2 - 6890 Transinne - Belgium www.esa-bic.be
Proposals for the European Space Agency’s
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Business Incubation Centre Wallonie Redu, Belgium
8 Risk analysis
Positive
Strengths: Please comment if necessary
WEAKNESSES
Internal
STRENGTHS
Negative
Weaknesses: Please comment if necessary
Opportunities: Please comment if necessary
External
OPPORTUNITIES
THREATS
Threats: Please comment if necessary
Fig1. SWOT Analysis template
ESA BIC Wallonie Redu, Belgium Galaxia Business Park Center / Rue Devant les Hêtres, 2 - 6890 Transinne - Belgium www.esa-bic.be
Proposals for the European Space Agency’s
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Business Incubation Centre Wallonie Redu, Belgium
9 Finance
Table 1: Assets and Liabilities
ASSETS
Current assets
Cash
Debtors
Direct materials & Finished goods
0
0
0
Property, plants and equipment
IPRs
Building and equipment
Others
0
0
0
0
Total
0
0
LIABILITIES AND STOCKHOLDERS'EQUITY
Current liabilities
Creditors
Income taxes payable
Stockholders'equity
Common stock
Retained earnings
From last period
Others
Miscelleneous
0
0
0
0
0
0
Total
0
ESA BIC Wallonie Redu, Belgium Galaxia Business Park Center / Rue Devant les Hêtres, 2 - 6890 Transinne - Belgium www.esa-bic.be
Proposals for the European Space Agency’s
Page 7
Business Incubation Centre Wallonie Redu, Belgium
Table 2: Profit & Loss Projections
PROFIT AND LOSS PROJECTION
YEAR N
Delta %
YEAR N+1
Delta %
YEAR N+2
Delta %
YEAR N+3
Delta %
YEAR N+4
Delta %
Man power in heads
REVENUES
Re ve nue s from goods
Re ve nue s from s e rvi ce s
Total revenues
0
0
0
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
COSTS
Costs of goods/services sold
Ma te ri a l cos ts
R&D/ Product de s i gn cos ts
Di s tri buti on cos ts
Producti on cos ts
Ma rke ti ng cos ts
Costs for good/services sold
0
0
0
0
0
0
0
0
0
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
Gross Profit
Gross Profit %
0
#DI V/0!
Manpower
Wa ge s
Othe r cos ts re l a te d to ma npowe r
Total costs for manpower
#DI V/0!
#DI V/0!
#DI V/0!
#DI V/0!
0
0
0
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
0
0
0
0
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
0
0
0
0
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
0
0
0
0
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
0
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
I nte re s ts & othe r proce e ds /e xpe ndi ture s
I nte re s ts & othe r proce e ds
I nte re s ts & othe r e xpe ndi ture s
Total interests & proceeds/expenditures
0
0
0
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
Extra ordi na ry i ncome /s pe ndi ng
Extra ordi na ry i ncome
Extra ordi na ry s pe ndi ng
Total extraordinary income/spending
0
0
0
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
#DIV/0!
#DIV/0!
#DIV/0!
0
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
0
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
0
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
Operating costs
Admi ni s tra ti on cos ts
Communi ca ti ons cos ts
Tra ve l cos ts
Othe rs re l a te d cos ts
Re nt/hous i ng
I ns ura nce
Othe r cos ts
Total operating costs
Grand total costs / expenditure
Depreciation
EARNINGS BEFORE INTEREST ADN TAX (EBIT)
EBIT
EARNINGS BEFORE TAX (EBT)
EBT
Taxes
NET PROFITS/LOSS
ESA BIC Wallonie Redu, Belgium Galaxia Business Park Center / Rue Devant les Hêtres, 2 - 6890 Transinne - Belgium www.esa-bic.be
Proposals for the European Space Agency’s
Page 8
Business Incubation Centre Wallonie Redu, Belgium
10 Activity proposal
10.1 Milestone planning
INCUBATION TIME WIHTIN ESA BIC REDU PROGRAM
MONTHS
TASKS
Task 1
Task 2
Task 3
Task 4
Task 5
Task 6
Task 7
Task 8
Task 9
MILESTONES / MEETINGS
1
2
3
KO
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
MTR
20
21
22
23
24
FR
e.g Design studies …
e.g Design experiments …
e.g Engineering design …
e.g Performance analysis …
e.g Market studies …
e.g Business Plan …
e.g IPR studies …
e.g Management …
Add as many as applicable
KO = Kick Off
MTR = Mid Term Review
Fig 2: Milestone Planning
ESA BIC Wallonie Redu, Belgium Galaxia Business Park Center / Rue Devant les Hêtres, 2 - 6890 Transinne - Belgium www.esa-bic.be
FR = Final Review
Proposals for the European Space Agency’s
Page 9
Business Incubation Centre Wallonie Redu, Belgium
10.2 Tasks description and related cost
TASK N°1 (Insert title as per 9.1.1 - Milestone planning): Please comment or amend as appropriate
OBJECTIFS: Please comment
Sub-tasks
Costs (€)
Please provide details on sub-tasks 1
Please provide details on sub-tasks 2
Total (€)
OUTPUT: Please comment
TASK N°2 (Insert title as per 9.1.1 - Milestone planning): Please comment or amend as appropriate
OBJECTIFS: Please comment
Sub-tasks
Costs (€)
Please provide details on sub-tasks 1
Please provide details on sub-tasks 2
Total (€)
OUTPUT: Please comment
TASK N°3 (Insert title as per 9.1.1 - Milestone planning): Please comment or amend as appropriate
OBJECTIFS: Please comment
Sub-tasks
Costs (€)
Please provide details on sub-tasks 1
Please provide details on sub-tasks 2
Total (€)
OUTPUT: Please comment
ESA BIC Wallonie Redu, Belgium Galaxia Business Park Center / Rue Devant les Hêtres, 2 - 6890 Transinne - Belgium www.esa-bic.be
Proposals for the European Space Agency’s
Page 10
Business Incubation Centre Wallonie Redu, Belgium
TASK N°4 (Insert title as per 9.1.1 - Milestone planning): Please comment or amend as appropriate
OBJECTIFS: Please comment
Sub-tasks
Costs (€)
Please provide details on sub-tasks 1
Please provide details on sub-tasks 2
Total (€)
OUTPUT: Please comment
TASK N°5 (Insert title as per 9.1.1 - Milestone planning): Please comment or amend as appropriate
OBJECTIFS: Please comment
Sub-tasks
Costs (€)
Please provide details on sub-tasks 1
Please provide details on sub-tasks 2
Total (€)
OUTPUT: Please comment
TASK N°6 (Insert title as per 9.1.1 - Milestone planning): Please comment or amend as appropriate
OBJECTIFS: Please comment
Sub-tasks
Costs (€)
Please provide details on sub-tasks 1
Please provide details on sub-tasks 2
Total (€)
OUTPUT: Please comment
ESA BIC Wallonie Redu, Belgium Galaxia Business Park Center / Rue Devant les Hêtres, 2 - 6890 Transinne - Belgium www.esa-bic.be
Proposals for the European Space Agency’s
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Business Incubation Centre Wallonie Redu, Belgium
TASK N°7 (Insert title as per 9.1.1 - Milestone planning): Please comment or amend as appropriate
OBJECTIFS: Please comment
Sub-tasks
Costs (€)
Please provide details on sub-tasks 1
Please provide details on sub-tasks 2
Total (€)
OUTPUT: Please comment
TASK N°8 (Insert title as per 9.1.1 - Milestone planning): Please comment or amend as appropriate
OBJECTIFS: Please comment
Sub-tasks
Costs (€)
Please provide details on sub-tasks 1
Please provide details on sub-tasks 2
Total (€)
OUTPUT: Please comment
TASK N°9 (Insert title as per 9.1.1 - Milestone planning): Please comment or amend as appropriate
OBJECTIFS: Please comment
Sub-tasks
Costs (€)
Please provide details on sub-tasks 1
Please provide details on sub-tasks 2
Total (€)
OUTPUT: Please comment
ESA BIC Wallonie Redu, Belgium Galaxia Business Park Center / Rue Devant les Hêtres, 2 - 6890 Transinne - Belgium www.esa-bic.be
Proposals for the European Space Agency’s
Page 12
Business Incubation Centre Wallonie Redu, Belgium
10.3 Funding
EXPENDITURES
TASKS
Task 1
Task 2
Task 3
Task 4
Task 5
Task 6
Task 7
Task 8
Task 9
…
TOTAL
Product /Service
Development (in €)
IPR Management
(in €)
Loan Request
(in €)
(incentive scheme)
(incentive scheme)
(loan scheme)
€0
€0
€0
Other sources of
Funding
(in €)
€0
Technical Expertise
from ESA BIC Redu
& Partners (in hours)
0
TOTAL
€
€
€
€
€
€
€
€
€
€
€
-
Table 3: Funding split
Other sources of Funding: Please describe
Technical Expertise from ESA BIC Wallonie Redu & Partners: Please describe as per stated on table 4.
ESA BIC Wallonie Redu, Belgium Galaxia Business Park Center / Rue Devant les Hêtres, 2 - 6890 Transinne - Belgium www.esa-bic.be
Proposals for the European Space Agency’s
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Business Incubation Centre Wallonie Redu, Belgium
Table 4: Technical Expertise and Support required from ESA BIC Wallonie Redu and its partners
Technical Domains
Support
(N° of hours)
Electrical Engineering
Control systems
Control systems, Dynamics and mathematical analysis, Navigation guidance
and control.
Data systems
Computer & data systems, Microelectronics, On-board payload data
processing.
Electromagnetics & Space Environment
Antenna & sub-millimetre waves, EMC & antenna measurements, Wave
interaction & propagation, Space environment & effects analysis.
Power & energy conversion
Energy storage, Power conditioning, Solar generators, Power systems.
Payload system
Communication systems, Microwave and millimetre waves, Payload
engineering, TTC and radio navigation.
Mechanical Engineering
Thermal & structures
Structures, Thermal control & environment control, Thermal analysis &
verification.
Mechantronics & optics
Automation & robotics, Opto-electronics, Microgravity, Mechanisms, Optics.
Propulsion & aerothermodynamics
Aerothermodynamics, Propulsion engineering, Electric propulsion.
Product Assurance & Safety
Components
Radiation effects & components analysis techniques, Components
standardisation, Component engineering.
Materials & processes
Materials physics & chemistry, Materials mechanics and processes .
Quality, dependability and safety
Dependability and safety, Quality assurance and management, Software
product assurance.
Requirements & standards
Systems and Software
Software systems
Software engineering & standardisation, Modelling & simulation,
EGSE/electrical testing, On-board software systems.
Systems and Engineering support
Cost engineering operations, Concurrent design
Use of existing in-orbit capacity.
ESA BIC Wallonie Redu, Belgium Galaxia Business Park Center / Rue Devant les Hêtres, 2 - 6890 Transinne - Belgium www.esa-bic.be
Proposals for the European Space Agency’s
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Business Incubation Centre Wallonie Redu, Belgium
Technical Domains
Support
(N° of hours)
Electromagnetic Modeling and Signal Analysis
Reconstruction of radar images (mono and bi-static).
Radar images advanced processing (interferometry, polarimetry,
interferometry, polar-metric interferometry, polychromatic)
Interaction of electromagnetic wave with the Earth's surface Modeling.
Surface Engineering
Coating design and simulation - Analysis and tests of space or severe
environmental constraints
Research, development and qualification of coating for space application.
Surface micro-patterning process study.
Local material ablation and deposition – Nano-particles generation
Surface metrology – reflectance measurements at high and low temperature.
Electronics Engineering
Electronics design for space or severe environments
Reliability analysis, study of ITAR-Free configurations, breadboards
manufacturing and tests.
Smart sensors study and development, including power supply, networking,
downscaling and data transmission.
Environmental tests, qualification.
Optical and non-destructive material and structure testing
Metrology and R&D support for dimensional and deformation
measurements of large composite structures.
Selection of control techniques – dedicated test set-up configuration study
and manufacturing.
Optical System
Optical design and simulation, including stray light analysis.
Concept, feasibility analysis, detailed design, manufacturing and tests of
optical payloads.
Study of optical ground support equipment.
Optical metrology (3D dimensions, deformations, wave front error,
alignment.)
Thermal Engineering
Simulation and optimization of space hardware thermal design.
Study and manufacturing of thermal ground support equipment.
Space Hardware Qualification
Thermal vacuum and vibrations tests.
Radiations and EMC tests.
Qualification facilities design and manufacturing
ESA BIC Wallonie Redu, Belgium Galaxia Business Park Center / Rue Devant les Hêtres, 2 - 6890 Transinne - Belgium www.esa-bic.be
Proposals for the European Space Agency’s
Page 15
Business Incubation Centre Wallonie Redu, Belgium
Table 5: ESA BIC Wallonie Redu coordinated Business Support
Business Support
(Delivered through WSLlux coordination)
Inventory
Mark when needed
Estimate hours
Personal Development
Testing
Positioning
Mentoring
Skills Training
Product Development
Idea generation for applications
IPR knowledge
Concurrent design
(Rapid) prototyping
Lean & mean engineering
Project management knowledge
Market Development
Market research
Marketing advice
Online positioning
Corporate identity / web and others
E-commerce knowledge
Marketing campaigns
Business Development
Business model generation
Business network
Staffing service
Business planning coach
Book keeping
Legal advice
Financial Development
Subsidy advice
Cash management
Accountancy
Funding advice
Investor readiness
10.4 Management
Please detail the intended management structure as well as HR capital thought to be required and/or
solicited.
ESA BIC Wallonie Redu, Belgium Galaxia Business Park Center / Rue Devant les Hêtres, 2 - 6890 Transinne - Belgium www.esa-bic.be
Proposals for the European Space Agency’s
Page 16
Business Incubation Centre Wallonie Redu, Belgium
Appendix
Please start by listing appendixes if several
ESA BIC Wallonie Redu, Belgium Galaxia Business Park Center / Rue Devant les Hêtres, 2 - 6890 Transinne - Belgium www.esa-bic.be