#startofthejourney
#cychwynydaith
#startofthejourney
Do we know where we are going?
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No clear Vision
No clear leadership
Strategy with limited buy in
No clarity of focus
– Some great work but is it joined up / focussed
– Staff delivering but no targets
• Disenfranchised membership
• Poor partner perception
#startofthejourney
So what are we doing about it?
#startofthejourney
Identify & Define
• Session held Saturday 23rd Jan: staff, board,
members of the Badminton family
Strengths
Base of Clubs
School Links
Workforce: Lots of committed passionate people;
Talented & knowledgeable people
Badminton Wales
Potential
Weaknesses
Communication
Pathway: Transition: HE/FE, schools to clubs;
Missing links in the Pathway
Workforce: Skills (coaches, clubs, volunteers);
Not enough paid staff; Too rigid – not open /
Realistic: willing to improve & change
transparent enough; Not retaining quality
people / vols & coaches; Don’t feel valued;
Membership: Create a value for membership / capturing
Job descriptions too broad
non-members ; Encourage more ‘social’ players to join
clubs / play tournaments / affiliate
Not profitable business
Empowering key partners to deliver
No clear vision
Pathway
Leadership
Workforce: paid & voluntary; Use of leaders into schools
Performance
Junior clubs
Sponsorship / commercial / promotion / profile /
becoming a brand
Capacity
Attitudes / culture
Outside factors (leisure centres / asset transfers)
Health & Wellbeing agenda
Costs
Learn from other sports, countries: good practice
Losing quality people / volunteers / coaches
Run more tournaments – higher level
Reliant on YONEX sponsorship / SW grants
Financial
No incentive for elite: lose our players
More clarity on tournament hierarchy / pathway
Opportunities
Threats
Strengths
Fitness
Media Exposure
Passion
Communication
Base of clubs
Not commercially minded / sponsors
5x60 / BISI school participation
Badminton in Wales
Weaknesses
Accessible for all (inclusive); indoor – not rained off
Easy to play
The sport itself
Olympic & Commonwealth Sport Wales
Fun
Clean and safe sport
Rewards (club / social)
Facilities
Clear / clarity of pathway
School facilities
Structure / fragmentation
Limited resource
Apathy
Membership
Pathway & workforce: Lack of pathway from club to
national team; Ltd no of coaches / all levels; Ltd
leagues; ltd juniors; Ltd no’s of counties; Retaining
participating players
Profile
Membership
Limited clubs
Clarity of pathway
Ltd participants / players
Roadshows
No pick up of juniors
Commercial opps / sponsorship
Lack of girls
Top national team
Reward (elite)
Talent ID
Not a cool Sport
Lots of juniors / members
competition of other sports
Fitness & participation for all the family
Profile
Performance role
Money
Equality: Para Badminton; Capturing BME
Opportunities
Threats
#startofthejourney
Summary of Priorities Identified from the above
Badminton Wales
Badminton in Wales
Whole Sport Vision
Whole Sport Vision – (what and who for)
Engagement at all levels; transparency
Pathway (and partnerships)
Pathway (beginner to elite : cradle to grave)
Understand where we are and what are the
gaps
At various ages and levels – about keeping
players in the system
More profitable and sustainable organisation
Diversity
Financial
Profile
Workforce: linked to pathway (paid &
voluntary)
Leadership & capability & capacity
Governance and culture
Hard & soft governance
Role & priorities of other organisations involved
/ delivering Badminton
Profile & Engagement – reengagement (with
membership; with other sports); what is the
unique selling point
Numbers: increase playing numbers
Keeping people involved in the Sport
Understand the current landscape & picture
(use of evidence)
#startofthejourney
Engagement
Incl: Creation of Vision
Pathways (beginner to Elite)
Players & workforce
Partnerships / Commercial
Leading to:
Equality
Governance & Leadership / Capacity
Membership / Participation
Agreement by the group as to the Key Priorities (in order)
#startofthejourney
Explore & Action
Gain further feedback and input over coming couple of week
What
Who (lead & drive)
Timescale
Outcome
Develop an
engagement plan
Board / strategic
lead
Start: mid Feb
In place : July
Plan in place;
messages on vision
Understand current
player pathway
Establish Player
Pathway Group
Understand current
workforce pathway
Establish Workforce
Pathway group
Lead identified for
each group by end
Feb
Group to have met
by end April
Future pathway
identified; gaps
prioritised and
timescaled /
partners clear on
roles groups to
merge to agree final
needs
Partnerships
(identify who &
roles)
Work on other
areas first