GE 401-402: Innovative Product Design and Development
TEAM 6 - F5 Music Entertainment Corporation
Derya Ozdemir
Fatih Konuk
Cenk Atalan
Levent Arisoy
C. Armagan Alper
Gencay K. Evirgen
Erdem Aksu
Cagri Berksu
Outline
• Overview of business plan
• Product Definition
• Marketing Strategies
• Financial Indicators
Business Plan
• Executive Summary
• Company Introduction
• Market Analysis
– Market Summary
– SWOT
– PEST
– Competitors
– Products Offered
– Other key issues
Business Plan
• Financial Analysis
– Expense Forecast
– Sales Forecast
– Break-even Analysis
– Financial Statements
– Cost Financing
Product Definition
Why is it there?
Offers you to taste the music which you
have already been feeling but never
listening to
Product Definition
What is it like?
• A handy and portable device
• Like a CD-player or like an mp3
player
Product Definition
What does it do?
Simply,
Plays music for individuals
Product Definition
Why it is different?
An intelligent agent to sense the
context that you sense and
accompany your psychological mood
Product Definition
So?
Plays the unique music that your life
and your reactions created
Product Definition
What to do with it?
• Keep playing the standard music files as you
already do
• Remix your favorite songs with a sequence
of music samples
• Let the INO compose your own music as a
harmony of music samples
Marketing Strategy
Strategy Focus and Tools
• Brand awareness
• Positioning
Advertising Campaigns
Public Relations
Employees
Advertisement Campaigns
Placement
• Market Knowledge
Market research
Customer feedback
Financial Indicators
variable cost:
fixed cost
Break-even Analysis
$29188500
Per unit revenue $350
80000000
70000000
60000000
50000000
total revenue
40000000
total cost
30000000
20000000
10000000
0
25000
50000
75000
100000
125000
$87,4
150000
175000
200000
Financial Indicators
Cash Flow Statement
Conclusion - INO
• A product that can create unique
music
• Marketing strategy to provide the
best value to customers
• Profitable investment