LASSONDE PR / MARKETING
Tips & Resources
for Student Programs
UPDATED: 04-09-15
www.lassonde.utah.edu
Lassonde PR / Marketing Goals
1. Make U known for entrepreneurship
2. Create awareness of the Lassonde Institute and
Lassonde Studios
3. Drive participation in all programs
4. Drive applications to Lassonde Studios
www.lassonde.utah.edu
Ways You Can Help
1. Learn about Lassonde Institute and Lassonde
Studios
2. Take responsibility for your program marketing
3. Mention the Lassonde Institute and Lassonde
Studios (and the U)
4. Plan ahead and keep us informed
5. Follow and support us on social media
6. Help build our email subscriber list
www.lassonde.utah.edu
Ways You Can Help (cont.)
7. Contribute to Lassonde Institute marketing
materials
8. Help promote our successes
9. Cross promote and coordinate
10. Attend the regular marketing meet-ups
11. Review deadlines checklist
12. Know resources are available
www.lassonde.utah.edu
Available Resources
1. Lassonde website ………………………….
2. Lassonde Institute collateral …....
3. Press releases …….
4. Web support
www.lassonde.utah.edu
Available Resources (cont.)
5. Brochure racks ...............................................
6. Email newsletter …………………….
7. Print newsletter ……...
8. Social media
www.lassonde.utah.edu
Available Resources (cont.)
10. Online event calendar ………………...
12. Editing / review
13. Let’s talk
www.lassonde.utah.edu