Audience Suite: Get the full picture
Analyze your Sizmek performance and
GRPs data together
Why measure GRPs?
As more advertising dollars shift online, marketers need accurate measurement of
reach and frequency across channels. For 40 years, the GRP metric has helped TV
advertisers understand how their messages are reaching specific demographic audiences.
Now, measurement companies like comScore and Nielsen have incorporated GRPs
into the online advertising lexicon – but merging this metric with conventional
digital data has remained difficult.
The Sizmek Audience Suite bridges that gap – enabling one holistic view of GRPs
and ad performance.
What’s new?
Easy deployment
Sizmek Audience Suite combines GRPs with online metrics
ranging from interactions and conversions to video completion
and viewability, providing the deep understanding you need to
optimize multi-channel, multi-screen campaigns.
Already a comScore or Nielsen customer? Simply add
Audience Suite visualization to your campaigns for immediate
insight. If you’re not currently a comScore or Nielsen
customer, Sizmek can include a new data subscription with
your Audience Suite package.
Flexible features
• Leverage comScore or Nielsen demographic data sources
• Set primary audience targets per campaign
• Access the Audience Suite dashboard directly from
Sizmek MDX
Ideal for:
• Advertisers who use rich media or video advertising to
drive awareness and engagement
• Marketers who want to verify audience demographics
• Agencies looking to use GRPs as a currency for online
media buying
• Media buyers looking to simplify analysis workflow
• TV marketers looking for apples-to-apples intelligence
from online advertising
sizmek.com
[email protected]
Get started
Audience Suite is part of Sizmek’s premium analytics
capabilities. For information on availability or pricing, please
contact your local Sizmek sales manager.
What can I analyze?
• Audience composition over campaign lifetime
• Actual to target GRPs by campaign or site
• Winning actual-to-target sites vs. laggards
• DMA heat-map
• Overlay Sizmek metrics (including video play
metrics, Sizmek uniques, and more)
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