Competition Score Card
TEAM NAME
Presentation
JUDGE
UNSAT I SF ACT O RY
NEEDS
MEET S
EXCEEDS
I MPRO VEMENT
EXPECT AT I O NS
EXPECT AT I O NS
REMARKABLE
RESEARCH
How well did the team apply research (qualitative or
quantitative) to their approach?
POSITIONING & TARGETING
How well did the team show an understanding of the target
market with clear brand positioning?
CREATIVITY / INNOVATION
How strong was the team’s idea and did they demonstrate out
of-the-box thinking in their creative execution?
MEDIA PLAN
Was the budget efficiently allocated and the strategy appropriate
to the creative?
GENERAL QUALITY
Overall, how would you rate the Presentation?
PRESENT AT I O N
SCO RE
Plan Books
UNSAT I SF ACT O RY
NEEDS
MEET S
EXCEEDS
I MPRO VEMENT
EXPECT AT I O NS
EXPECT AT I O NS
/25
REMARKABLE
PROBLEM SOLVING
How well did the team address the needs of the client in the
brief?
CREATIVITY / INNOVATION
Did the team demonstrate out-of-the-box thinking in their
creative execution?
MEDIA PLAN
Was the budget well planned and was the media strategy
well communicated?
GENERAL QUALITY
Was the budget well planned and was the media strategy
well communicated?
PLAN BO O K
SCO RE
T O T AL SCO RE
(PLEASE TALLY))
/20
/45