“Unlocking data in
healthcare”
An Introduction to the vitaTrackr
“data marketplace”
communicating health™
We really have come a long way with IT in healthcare…
“The job could not have
been done without our
having planned ahead
for conversion of the
benefit payment process
from punchcard to
electronic processing. “
The decision has been
made that we will
maintain the records…
centrally… so that they
will be available…
regardless of where the
person moves and so we
can rapidly give the
information that is
needed on such matters
as prior use of services.
Implementation of Medicare
A Chart Presentation to the Cabinet
of President Lyndon B. Johnson
By
Robert M. Ball
Commissioner of Social Security
May 1966
vitaTrackr Introduction - Washington, D.C. Health 2.0 8/1/13
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Circa 1966
“This, of course, could
not have been done until
recently…when the
Internal Revenue
Service’s data
processing development
had reached a point
where tape matching was
feasible.”
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communicating health™
I mean…when was the last time you
saw something like this in healthcare?
vitaTrackr Introduction - Washington, D.C. Health 2.0 8/1/13
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communicating health™
Or perhaps this…
vitaTrackr Introduction - Washington, D.C. Health 2.0 8/1/13
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communicating health™
Seriously, we have come a long way…
But there is “one” area that could be improved…
vitaTrackr Introduction - Washington, D.C. Health 2.0 8/1/13
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communicating health™
The aggregation and movement of data associated
with an individual health consumer
Primary Care
Worksite
Screenings
Specialty Care
Wearable
Monitors
Urgent Care
Implantable
Monitors
Retail Clinics
In-home
Monitors
Acute Care
“Coached”
Programs
A multitude of possible points of “data creation”,
further complicated by various locations, states, countries”
vitaTrackr Introduction - Washington, D.C. Health 2.0 8/1/13
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communicating health™
The vitaTrackr “Health Data Marketplace”
Sources of health
data creation
Destinations for
health data
Category 1:
Self-service bio-metric data
-Retail locations
-Worksite locations
Consumers
Tens of thousands of locations
across the country
vitaTrackr Marketplace Functionality:
Category 2:
Personal Device data
Tens of thousands of devices and apps
used by millions across the country
•
An industry utility that “simply” moves data;
•
All data is aggregated to an individual and made
available to consumer authorized destinations
•
Health Plans
A single data feed is provided to destinations,
aggregating all authorized data into the
destinations pre-defined data structure
Category 3:
Clinical data
Hundreds of thousand of physicians,
clinics, labs, health systems
Wellness
companies
Providers
An independent, solution for
unleashing the power of data
in healthcare
vitaTrackr Introduction - Washington, D.C. Health 2.0 8/1/13
©2013 vitaTrackr Inc.. All rights reserved. Proprietary and confidential.
Research
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communicating health™
So what is vitaTrackr doing?
Organizing a data market in healthcare
•
vitaTrackr connects health data sources, (sellers) to data destinations,
(buyers).
•
A financial settlement engine reconciles the economics of the transaction.
•
Leveraging market dynamics and creating a sustainable business.
vitaTrackr enables the “network effect” in healthcare
vitaTrackr Introduction - Washington, D.C. Health 2.0 8/1/13
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communicating health™
vitaTrackr is far from revolutionary
Social Media
Shopping
Banking/Finance
and the grand-daddy of them all, communications
The Network Effect, aka “Metcalfe’s Law - n²
vitaTrackr Introduction - Washington, D.C. Health 2.0 - 8/1/13
©2013 vitaTrackr Inc.. All rights reserved. Proprietary and confidential.
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communicating health™
Why vitaTrackr?
 Moving data is all we do.
 We compete with no one.
 We accept any qualified data source; we feed any authorized
destination.
 We utilize a proven business model, (Visa/Mastercard)
 “We don’t deliver care, we make care delivery better and cheaper”.
No existing entity can fulfill this function; every organization with an
existing business is competitively conflicted from performing this function
vitaTrackr Introduction - Washington, D.C. Health 2.0 8/1/13
©2013 vitaTrackr Inc.. All rights reserved. Proprietary and confidential.
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communicating health™
Status and Evolution




Demonstration program live - Idaho
Advisory board in place
Forming industry consortium
Phase 1
 Keep it simple
 Phase 2
 Add devices
 Phase 3
 Get clinical
vitaTrackr Introduction - Washington, D.C. Health 2.0 - 8/1/13
©2013 vitaTrackr Inc.. All rights reserved. Proprietary and confidential.
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Thanks for listening, let’s talk after the presentations!
Brian J. Baum
Founder, CEO
[email protected]
410.404.8423
www.vitaTrackr.com
vitaTrackr Introduction - Washington, D.C. Health 2.0 - 8/1/13
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