PRESS INFORMATION
Caramba at UNITI expo: Strong brand ensures
higher profits at petrol stations
Duisburg, 16.04.2014 – Under the motto "Profit now", brand of the
century Caramba is presenting products and concepts at the
UNITI expo 2014 in Stuttgart which petrol station operators can
use to sustainably increase their profits and score points in a
tough competitive environment.
Operators of petrol stations and car washes face a special challenge: In
an environment equally sensitive to price and quality, how can one
combine the perfect customer and wash experience with the highest
possible return? How can car wash, service, shop offerings and marketing
be further improved and converted into additional profits? Brand of the
century Caramba has the right answers and is demonstrating these as
part of its trade fair presentation.
New: Caramba Fresh Sensation
Example innovation: As of now, a new shampoo and a new foam from
Caramba bear the additional title "Fresh Sensation". Both are ideal for
the car wash and self-service areas - and their name says it all. Because
they are not only to be used sparingly but also add value to the close
surroundings of the car wash. As well as an outstanding cleaning
performance and brilliance, perfect wetting properties and optimal
material and system compatibility, they exude a particularly fresh and
pleasant scent. It increases the quality of the stay when waiting for the
vehicle, thereby having a positive effect on customer retention – the first
Caramba profit bonus for petrol stations.
RMS Aqua now even better
Caramba is also providing another breath of fresh air with a new product
in the successful RMS Aqua series: The high-performance complete
system consisting of pre-cleaner, shampoo, super foam, brilliant wash,
sealing wax, seal dryer, seal polish and seal foam wax has been
complemented with a highly effective perfume oil concentrate. It
enhances the scent which is already present ex-works, thereby ensuring
a more pleasant washing experience. In this way, Caramba is making an
attractive product even more attractive: After all, only RMS Aqua offers
intensive colour rejuvenation, enhanced deep gloss, effective protection
against plastic corrosion and, in particular, the pioneering polymer seal
technology for a long-lasting repair effect. With RMS Aqua, the system
runs optimally and promises such convincing results that customers
become regulars – the second profit bonus for the petrol station.
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Caramba | Reinigung · Pflege · Wartung
Perfect vehicle preparation in just three steps
Finally, Caramba's box of tricks for the trade fair includes a new product
series for professional vehicle preparation. It lends every car the appeal
of a new vehicle in just three working steps. The vehicle preparation is
executed much faster, meaning that more vehicles can be completed in
less time – which also has a positive effect on the cash register.
On top of this: Although a diverse combination of materials are used in a
car and different metals, plastic, fabrics, leather, artificial leather, paints
as well as rubber, chrome and many other surfaces need to be cleaned,
maintained and preserved, the Caramba vehicle preparation makes do
with just 21 products. This is possible because many recipes combine
several applications and working steps. For example, the highperformance pre- and interior cleaner is ideal for exterior pre-cleaning as
well as the material-friendly interior preparation of paints, light alloys or
anodised aluminium. The intensive engine compartment and cockpit
shine seals plastics, rubber surfaces and light alloys in the cockpit as well
as plastic panelling and metals in the engine compartment. And the highperformance spray seal containing silicone ensures a brilliant finish and
long-lasting protection in just one step and on all smooth and painted
surfaces. After all, the same thing applies to all products in the new
series: Because they work extremely efficiently, they reduce material
costs – thus increasing profits again.
Concept for customer acquisition
Furthermore, Caramba also supports petrol station operators in new
customer acquisition and helps them with optimal positioning. The
company specialists provide advice for system design and provide
Caramba motifs for large-format advertising within the scope of a cobranding – for added awareness. Caramba also offers attractive giveaways and seasonal products for additional upgrading of premium washes
and for customer retention. And the attractive and award-winning end
consumer products for the shop area again boost sales and help more
money flow into the till.
"Caramba is the bonus for operators of petrol stations and car washes,"
explains Stephanie Wedehase, responsible for brand communication at
Caramba. "We offer more innovations and ideas, more quality and brand
power. And, last but not least, we have innovative concepts to enable our
customers to work profitably and have effective marketing. We would be
delighted to explain the details of this to our visitors."
Caramba at the Uniti expo 2014: Hall 4 – Stand 4D01
Zeichen inkl. Leerzeichen: ca. 4.800
www.caramba.eu
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When replicating please send us a specimen copy. Thank you.
__________________________________________
The Caramba Chemicals Group
With 1,100 employees in 13 European countries, Caramba offers a wide
range of highly efficient and effective chemical products. As inventor of
the multi-functional oil "Caramba", the traditional company has long
since been synonymous for sophisticated solutions in cleaning, care and
maintenance. The Caramba brand is one of the official "Brands of the
Century" and bears the "Made in Germany" seal of quality: For many
years now, the company has been researching, developing and producing
in three locations in Germany. It's no wonder that Caramba products are
used almost everywhere today – whether it's in the industry, workshops,
the home or recreational activities.
Contact and image enquiries Caramba Chemie GmbH & Co. KG:
Stephanie Wedehase, Wanheimer Str. 334-336, 47055 Duisburg, Tel.:+49 (0)203 77 86-209;
Fax: +49 (0)203 77 86-196, E-Mail: [email protected]
Images:
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Caramba | Reinigung · Pflege · Wartung