PROJECT
AUTHOR
KEY PARTNERS
KEY ACTIVITIES
DATE
VALUE PROPOSITION
KEY RESOURCES
COST STRUCTURE
VERSION
CUSTOMER RELATIONSHIPS
CUSTOMERS SEGMENTS
CHANNELS
REVENUE STREAMS
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My BUSINESS MODEL is a registered trademark of Banque Nationale du Canada.
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PROJECT
AUTHOR
DATE
VERSION
KEY PARTNERS
KEY ACTIVITIES
VALUE PROPOSITION
CUSTOMER RELATIONSHIPS
CUSTOMERS SEGMENTS
> Who are your most important
partners and suppliers
(or investors, associates,
companies, distributors, etc.)?
> What activities are key to
delivering on your value
proposition?
> What needs/problems
do you address?
> How would you describe
your relationship with your
clients? (e.g., transactionbased, community-oriented,
personalized)
> Who do you create value for?
> What type of relationship
do your clients seek?
> What needs must they satisfy?
> What are you actually giving
your clients?
> Which partners help you carry
out activities that you do not
perform in-house?
> Which partners provide you with the resources you don’t
have in-house?
> What value do you generate?
> What are the features
of your product/service?
KEY RESOURCES
> What are the advantages
of your offering?
> What do you need to have
in order to deliver on your
value proposition?
> What resources are essential?
(e.g., human, physical,
intellectual, material)
> Who are your biggest clients?
> What problems must
they solve?
> What is their profile?
(e.g., age, gender, income
level, lifestyle)
CHANNELS
> How do you reach out
to your clients?
> Through what channels
do you distribute your
products or services?
> Through what channels do you
communicate with your clients?
COST STRUCTURE
REVENUE STREAMS
> What is the cost of your key activities and key resources? (fixed and variable)
> Where do your revenues come from?
> What are the costliest aspects of your business model?
> How do your clients pay? How do they prefer to pay? (e.g., fees, sales agreement, contract
agreement, subscription agreement, rental/leasing agreement, licensing agreement)
> What are your most profitable products or services?
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> Who are your target clients
or target client segments?
c s a r b
Created by: Business Model Foundry AG
The creators of Business Model Generation and Strategyzer.com
This work is licensed under the Creative Commons Attributions – Share Alike 3.0 Unported license.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Content of the sections of the Business Model Canvas: © All rights reserved 2015 HEC Montréal
®
My BUSINESS MODEL is a registered trademark of Banque Nationale du Canada.