Logo Programs
- History
Windows 10
Hero Features
Marketing
Assets
Program
Windows
Hello devices
WH Face
Authentication
(WHFA)
WH Fingerprint
Reader (WHFPR)
WH Companion
Device Framework
(CDF)
Cortana With
Voice devices
Call to action
Many logo programs, kits, tests and assets prior to
Windows 10
Most programs became optional in Windows 10
Logo Programs
and History
Windows 10 brought a set of Hero Features that
tested well
Created Marketing Asset programs (not logo or
certification) to allow PCs and peripherals to align
with and qualify for the visual assets, messaging,
and campaigns that Windows Marketing will be
doing this holiday and spring for:
Windows Ink
Windows Hello
Cortana
Marketing Asset Overview
Do great things - The best Windows ever keeps getting better
Safer and more secure
More productive
More personal
Powerful, modern devices
Windows Hello
Windows Ink
Cortana
Innovative designs
Most comprehensive
security
Office
Xbox
New experiences
Free updates
Faster to done
Windows Store
Best-in-class
performance
Microsoft Edge
Phone
Companion app
2in1 | Core i5
4GB / 128GB SSD
+ Windows Hello
+ Cortana
+13% Increase in Purchase Intent
Powerful,
modern
devices
Innovative designs,
best-in-class
performance with
integrated Windows
Hello and Cortana Hero
Features
Attract &
cross-sell with
compelling
offer and
bundles
Lifts offer appeal and
increases the ‘’total
package’’ ASP by
bundling Windows
Hello & Cortana with
Voice through
peripherals and
companion devices with
Windows PCs
Upgrade and
upsell with
great
peripherals
Upgrade & upsell
installed base with
Windows Hello &
Cortana Peripherals and
Companion devices
Cortana
Windows Hello
Cortana
Windows Hello
Badge
PC & Peripheral
To use on device/peripheral, packaging and
product webpage by manufacturers
Requires compliance with technical eligibility
requirements
Icon
To use on retail assets including fact tag,
placemat, web sites, back of packaging, etc.
Should be accompanied with messaging
Requires compliance with technical eligibility
requirements
Creative Usage Guidelines
Detailed execution guidelines associated with
visual assets
Windows Ink
Defining
principles &
pillars
Windows Hello
In and outside
product
(if applicable)
Cortana
Do’s and
Don’ts
Copy and
disclaimers
Use multiple
icons together
Execution
examples
Goal: Help customers easily identify PCs and peripherals that support Hero
Features at retail (online/in-store).
Hero Feature Badges
To use on device/peripheral and packaging by manufacturers
Requires compliance with technical eligibility requirements
Clear space
We respect the badge by giving it some space. The
preferred space is equivalent to ¼ the width of the
badge icon.
Minimum size
In print, the logo should never appear smaller than
12.7mm in width.
Alterations
Do not alter the badge. Please use the badge asset
exactly as it has been provided.
Usage of badges in product marketing assets
Badges can be used only on the front side of PC
packaging. The badge may also be used next to the
device on the product webpage.
Review the advertising activities with your Microsoft
Account Manager.
* The example above is for illustrative purposes only. Not to be used as final marketing assets
To use on retail assets including fact tag, placemat, web sites, back of packaging, etc.
Should be accompanied with messaging
Requires compliance with technical eligibility requirements
Hero Feature Icons
for Retail Assets
Approved assets
Receive approved assets from the peripherals
team after testing is complete and the
product is qualified to use the assets.
Check your work
Review the advertising activities with your
Microsoft Account Manager.
The Windows Hello smiley face is the
recognizable visual identity.
Marketing Assets
Guidelines
Static print usage
When showing Windows Hello in a static marketing
execution, only use the smiley face and only use the
approved colors.
Windows Hello in animation
Windows Hello can be shown animated in
appropriate video contexts. For questions about
appropriate use of animated states, please contact
your Microsoft Account Manager as the correct use
depends heavily on context.
R0 G120 B215
Hex #0078D7
C100 M30 Y0 K0
PMS 3005
Using Windows Hello smiley face as a
standalone graphic
In some cases, you may need to show Windows Hello
outside of a device, using the visual element on its
own or combined with text. Acceptable contexts
include using the name Windows Hello with the
smiley face icon (e.g. support Windows Hello ), or as
part of a product spec sheet or fact tag.
* The example above is for illustrative purposes only. Not to be used as final marketing assets.
Primary Message
New Windows PCs DO what Macs (& your old PCs) don’t
Holiday
(October – December)
New Year
(January – March)
Dads and Grads
(April – June)
Premium Intenders
Windows Switchers
Windows Loyalists
Windows Switchers
Windows Loyalists
Windows Switchers
Windows Loyalists
Windows Ink & Performance
Windows PCs with pens give me
more versatility and productivity
than Apple
Windows Hello + Security
Windows PCs offer the
productivity and safety features
that I need
Cortana
Windows Hello now works also
with compatible apps and
Microsoft Edge websites.
Windows Hello now lets you use
companion devices such as
phones, headsets, wrist bands,
smart watches, ID card, and other
types of devices to quickly sign-in
to your Windows PC without
using a password.
Company
Microsoft face authentication in Windows 10 is
an enterprise-grade identity verification
mechanism that's integrated into the Windows
Biometric Framework (WBF) as a core
Microsoft Windows component called Windows
Hello.
Windows Hello face authentication utilizes a
camera specially configured for near-infrared (IR)
imaging to authenticate and unlock Windows
devices.
Facial feature recognition requirements
•
•
•
•
•
False Accept Rate (FAR) < 0.001%.
False Rejection Rate (FRR)without anti-spoofing or
liveness detection < 5%.
Effective, real world FRR with anti-spoofing or liveness
detection <10%.
Anti-spoofing measures are a requirement.
Configuration of anti-spoofing measures is preferred.
Intel Real Sense F200 (WHFA reference design)
Used as the basis for Gen 1 peripherals
End Of Life
Intel Real Sense SR300
(WHFA+CwV reference design)
Used as the basis for Gen 2 peripherals
Adds mic array for Cortana with Voice
Dev Kit Cost $129.00 USD
Hello
Traditional
webcams
Embedded in
monitors
Gaze / eye-tracking
peripherals
WHFA
Peripherals
You don’t have to start from
scratch, there are a set of modules
that have passed qualification with
in-chassis systems that can be
repurposed for peripherals
Must be able to have concurrent
access to IR and RGB data streams
for liveness detection (antispoofing)
Requires image quality and security
testing
Include mic arrays for Cortana
qualification
Fingerprint reader requirements
Large Area sensors (a sensor matrix of 160 x160 Pixels or more at
a dpi of 500 or greater):
Windows Hello
Fingerprint
Authentication
• False Accept Rate (FAR) < 0.001%.
• False Rejection Rate (FRR) without anti-spoofing or liveness
detection < 5%.
• Effective, real world FRR with anti-spoofing or liveness
detection <10%.
• Anti-spoofing measures are a requirement.
• Configuration of anti-spoofing measures is preferred.
Small Area sensors (a sensor matrix of less than 160x160 at a dpi
of 500 or greater):
• FAR < 0.002%.
• FRR without anti-spoofing or liveness detection < 5%.
• Effective, real world FRR with anti-spoofing or liveness
detection <10%.
• Antispoofing measures are a requirement.
• Configuration of anti-spoofing measures is preferred.
BIO-key
Side Touch
Side Swipe
Eco ID
USB Touch Fingerprint reader (with
Surface bezel)
USB Swipe Fingerprint reader (with
Surface bezel)
Desktop Touch Fingerprint reader
First Window Hello
3rd
FPR certified
Windows 10 Landing Page
MSRP $39.99
assorted at MS Stores online and
in-store
MSRP $39.99
assorted at MS Stores online
MSRP $39.99
assorted at MS Stores online
Packaging
In-Market
Devices Using
Marketing Assets
In-Market
Devices Using
Marketing Assets
More USB
standalone
FPRs
Bluetooth
keychains
HMDs
Keyboards
PC Cases
PTP+FPR
Mice
(in chassis for PC or
in a peripheral)
The sensor provider must deliver an
approved universal Windows Biometric
Framework (WBF) driver for peripherals
WHFPR
Peripherals
Build touch sensors, swipe sensors are
antiquated and will not pass security review
moving forward
Requires testing and review of underlying
security engine including anti-spoofing
Phone
Wearable
USB
Card
Windows Hello
Companion Device Framework
Windows Hello CDF peripherals are built
upon the Credential Provider Framework
CDF
Peripherals
Extends the Windows Hello option for other
device classes
Requires a UWP app (Windows Store
Application) meeting security requirements
Above the lock screen: Cortana now also works when
your PC is locked, so you don’t even need to be logged in
to get help.
Adding information to lists: You can now ask Cortana to
add to items to remember simply through voice
(Wunderlist Integration)
Better schedule management: Cortana helps you
anticipate issues with your schedule
New ways to set reminders & save useful information:
Cortana can save photo, inking and app based reminders
and help save useful information, like a receipt from an
important purchase
Cross-device reminders: Reminders set with Cortana on
one device show up wherever Cortana is, including
Android and iOS.
Cortana is now on Xbox One: Gamers can now access
Cortana from their Xbox console
Cortana now also works when your PC is
locked, so you don’t even need to be logged
in to get help.
• Great hands-free
experience
• Do kitchen conversions
Will it rain in the
afternoon?
How long will it take
to get to work?
• Get real world status
When is flight AA 23
arriving? Traffic, flights
• Play music
• Easily set up and pull up
reminders
What’s 3 cups in
ounces?
Available in all currently supported Cortana markets
Show me my
packages.
Cortana allows users to can engage with their
favorite apps through voice to do things
more easily like play music, stream videos,
pull up the latest news and complete tasks.
Cortana is available on Windows 10 in the following markets
More headsets
from many
brands
Communication
pucks
Keyboards
with mic arrays
Standalone PC
microphones
With the exception of headsets, mic arrays (2 or 4
mics) must be present
Cortana with
Voice Peripherals
Build combination and hybrid devices with mic
arrays
Requires speech recognition testing for
qualification
Quiet >
90% accuracy
Ambient >
85% accuracy
Echo Noise >
85% accuracy
Ambient Scenario
Ambient Level (at DUT)
Typical SnR (at DUT)
Quiet (Private Office,
Living Room)
<=34dBA SPL
>30dB
Medium (Coffee Shop,
Kitchen)
57 to 69 dBA SPL
12dB
Loud (Busy open office,
Car)
>=70 dBA SPL
0dB
Listening Scenario
Ambient Level (at DUT)
Music level (at LRP)
Music listening in Quiet
<=35dBA SPL
70dBA SPL
Music listening in
Medium
57 to 69 dBA SPL
70dBA SPL
Understand the hardware and implementation
guidance
Build Peripherals
that Deliver
Windows 10
Hero Features
Understand the testing requirements
Understand the qualification requirements
• Need to send devices to Microsoft labs for validation
Upon qualification, utilize the marketing assets
Contact Microsoft with questions
• Cortana with Voice Accessories ( cwv-
[email protected] )
• Windows Hello Accessories ( [email protected] )
• Companion Device Framework Accessories
( [email protected] )
https://msdn.microsoft.com/en-us/library/windows/hardware/dn957008(v=vs.85).aspx
https://msdn.microsoft.com/en-us/library/windows/hardware/dn957009(v=vs.85).aspx
https://msdn.microsoft.com/en-us/library/windows/hardware/mt587095(v=vs.85).aspx
https://msdn.microsoft.com/en-us/library/windows/hardware/mt450467(v=vs.85).aspx
https://msdn.microsoft.com/en-us/library/windows/hardware/mt732970(v=vs.85).aspx
https://msdn.microsoft.com/en-us/windows/uwp/security/companion-device-unlock