HOW TO INCREASE PROFITS
Signage is simply the best, most effective
form of advertising for your marketing
dollar.
Signage is so ingrained in our minds most of the
time we go about daily activities without even
knowing they are there.
They direct us, remind us and sometimes even
inspire us to make decisions each day. For local
small businesses, they are a priceless way to establish an identity and gain new customers.
Signs attract new customers and alert
them you exist. Research shows many
customers would have never found a
business unless they had seen its sign.
Signs help your business be more
profitable. Installing a new sign, banner or yard sign, can
increase business as
much as nearly
16%
It’s a fast, easy way to plump up your
bottom line without spending a bunch
of money.
WITH SIGNS
Contact NPI to learn how we can grow your business with signs!
Nameplates, Inc.
325 South Quincy
Tulsa, Oklahoma 74120
800.858.2651
www.nameplatesusa.com
Signs Bring in New Customers
Researchers asked—
How did you learn about us?
Respondents said:
50%
On-Premise Sign
33%
Word of Mouth
9%
Newspaper
6%
Yellow Pages
1%
Television
1%
Radio
35%
50%
Signs attract
of a start-up business’ new customers
Signs Increase Profits
Research shows adding or changing a sign directly improves sales revenue
Average Increase in Sales Revenue
Change in Signage:
Fast Food Industry
Retail Industry
Add one monument sign
9.3%
Add large pole sign (144 SF)
15.6%
8.6%
Add chain identity to plaza identity sign
7.7%
Add two new directional signs
8.9%
Replace storefront wall sign with larger sign
7.7%
of passersby wouldn’t
know your business was
there without a sign
What Can Signage Do for Your Business?
Research indicates
35%
of your customers live or work within a
Five-Mile Radius
of your business
This means they potentially see your sign
50-60 X
per month
Percent of Customers Who Stop on Impulse
20% Shopping Center >400,000 SF
25% Shopping Center 100,000-400,000 SF
35% Shopping Center < 100,000 SF
40% Convenience Market
20% Discount Club / Warehouse Store
20% Grocery Store
17%
of Best Buys walkin customers did so
because of a sign
40%
15%
45%
Fast Food Restaurant
Sit Down Restaurant
Service Station
Relocation Means New Customers
13 - 20%
of the population moves each year
13 - 20%
=
new customers to attract each year with signage
How Customers Know About Local Businesses
Saw it while passing 35%
Always knew 29%
Word of mouth 14%
Advertising 10%
All other 6%
Don’t know 7%
Signs Versus TV & Newspapers
A single on-site SIGN costs $.02 per 1000 views
A 300-line NEWSPAPER AD costs $2.81 per 1000 views, and might only reach 53% of the market
A single TV AD costs $9.82 per 1000 views, and might only reach 14% of the market
You do the math!
Then call NPI to learn how we can help
grow your business with SIGNS!
Nameplates, Inc.
325 South Quincy
Tulsa, Oklahoma 74120
800.858.2651
www.nameplatesusa.com
Sources:
www.signs.org/signindustry/signage101/signsthebottomline.aspx
www.signs.org/signindustry/signage101/signsasmarketing.aspx
www.bangadvertising.com/why---signage/pdf
www.whatsyoursignage.com/stepone4.aspx
www.impactsignandapparel.com/pdf%20files/sign%20facts.pdf