WP8
DISSEMINATION AND
COMMUNICATION
Przemysław Dana
ASM – Market Research
and Analysis Centre
AGENDA
• D8.4 – First year update of the Dissemination &
Communication Plan
• Webpage
• Mailing list
• Newsletter #2
• Video
• D&C actions
• Relevant coming events
• Action plan
D8.4 First year update of the Dissemination and
Communication Plan
• To be submitted – 29/02/2016
• Content: report of D&C actions in the 1st year
and plan for the 2nd year
• To be sent to Partners for revision at the
beginning of next week
• D8.5 Second year update of the Dissemination
and Communication plan – M25
Webpage
•
•
•
•
www.hiserproject.eu
regulary updated
32 articles
articles refer to the
progress in HISER objectives
and dissemination activities
of HISER partners
Webpage
Statistics (20/06/15 - 15/02/16)
• Users: 2260
• Openings: 2957
• Average time: 2:29
• Revision of GA statistics (02.2016)
Webpage
Statistics (20/06/15 – 15/02/16)
• geographical range
Mailing list
• database of HISER target audience has been
elaborated before 1st newsletter was sent
• 806 recipients (after newsletter #2)
• to be updated regularly (!)
• request for new addresses (template in
April/May)
Newsletter #2
• Distributed 1/02/2016
• 8 articles + 1 video
• Topics: latest developments
and news
• Survey – sent once again
• 824 recipients
• Next edition: July 2016
Newsletter #2
Statistics (until 16/02)
•
•
•
•
Successful deliveries 782
Opened: 207 (total opens 567)
Clicked: 63 (total clicks 115)
Unsubscribed: 8
Newsletter #2
Statistics (until 16/02)
• Top locations by opens:
• Top articles clicked:
– HISER video (22)
– Demolition case study: business-as-usual in Flanders (19)
– Interviews to demolition companies (17)
Newsletter #2
Comparison:
Newsletter #1
E-newsletter successful deliveries
Recipients that opened e-newsletter
Open rate
(Industry average – Construction)
Total opens
Recipients that clicked e-newsletter
Click rate
(Industry average – Construction)
Total clicks
Clicks per unique opens
Top locations by opens:
Spain
France
Belgium
Poland
USA
Recipients who unsubscribed
Newsletter #2
795 (95,4%)
210
26,4%
19,5%
653
73
9,2%
1,7%
128
34,8%
231 (35,6%)
142 (21,9%)
117 (18,1%)
34 (5,2%)
31 (4,8%)
9
E-newsletter successful deliveries
Recipients that opened e-newsletter
Open rate
(Industry average – Construction)
Total opens
Recipients that clicked e-newsletter
Click rate
(Industry average – Construction)
Total clicks
Clicks per unique opens
Top locations by opens:
Spain
Belgium
France
USA
United Kingdom
Recipients who unsubscribed
782 (94,9%)
207
26,5%
19,5%
567
63
8,1%
1,7%
115
30,4%
157 (30,0%)
109 (20,8%)
87 (16,6%)
32 (6,1%)
30 (5,7%)
8
Video
• 235 views
• next one – proposition?
D&C actions
Objective of the dissemination
Presentation of project and open
results from HISER
Channel
Project website
Summarize of the main progress and
achievements
e-newsletter
Raise awareness among students in
technical schools and universities
Masterclass
Webinars
Expected audience at
the end of the project (no.
of people)
Audience reached after
the 1st year
Timing/update
All
1600
2141
At least every 3 months
All
100
824
Every year
Nonspecialized citizens
and students
>400
100
2 per year
Type audience
Dissemination of scientific knowledge
derived from HISER
Publications in
indexed impact
journals
Student
>30 by the end of HISER
0
At least 2 by month 32
and 3 (additional) by
month 42
Dissemination of scientific knowledge
derived from HISER
PhD Thesis in
CMLandTUD
Student
4
0
At least 4 PhD Thesis
Student
>80 by the end of HISER
0
Every year
All
360
790
3 per year
500
0
All project period
>100
>1203
2 per year
Student course on
Dissemination of scientific knowledge
recycling technology
derived from HISER
in TUD
Dissemination of scientific knowledge
derived from HISER
Dissemination of case studies
Networking
Conferences
Short videos (4
videos)
Workshop
Specialized
technical
audience
Platforms,
Associations
D&C actions
Objective of the dissemination
Channel
Dissemination of HISER open
results
Dedicated
workshops (2)
Specialized
technical
audience
200
45
All project duration
Visit to case studies
Retailers
250
0
All project duration
Trade fairs
Developers of
technology and
products
100
20
All project duration
At least 500
2000
All project duration
80-120
0
Month 46
Onsite demonstration of the
viability of the HISER solutions
Presentation of commercial
results to gain interest in
potential clients
Technical dissemination within
the big industrial organizations
Presentation of HISER main
results and policy briefs
Presentation of policies
Presentation of standards
Popular dissemination:
awareness on the importance of
efficient recycling of C&DW
Partners websites
and internal
presentations
Final
Conference
Type audience
Expected audience
at the end of the
Audience reached after the 1st
project (no. of
year
people)
Specialized
technical
audience
Specialized
technical
audience
Timing/update
Meetings
Environmental
local agencies
5
?
All project duration
Workshops
Standardization
bodies
2
0
All project duration
>1000
>500
All project duration
Newspapers, Social Specialized citizens
media, TV, ratio
and students
Relevant coming events
• 7-10/03/2016 - HISER presentation in Africa
(LafargeHolcim)
• 17-19/04/2016 - Symposium "Advanced
Environmental, Chemical, and Biological Sensing
Technologies" in Baltimore, USA (RTT)
• 15-18/05/2016 - International Concrete
Sustainability Conference in Washington DC, USA
(CML, TU Delft)
• 7-9/06/2016 – EDA 2016 Annual Convention in
Glasgow, Scotland - ?
WP8 Action Plan
Date
Action
Responsibility
Regular
Implementation of dissemination activities
by each Partners according to D&C plan
All Partners
Regular
Publication of project information on the
website
All Partners
Regular
Promotion of HISER on social media
(LinkedIn group – 97 members)
All Partners
February 2016
Delivery of D8.4
ASM
April/May 2016
Updating HISER mailing list
All Partners
April/May 2016
Updating dissemination activities template
All Partners
May 2016 - June 2016
Elaboration of articles for next newsletter
All Partners
July 2016
Distribution of 3rd HISER newsletter
ASM
?
HISER video – case study
ASM/All Partners