Membership Growth Strategy
Across Multiple Groups & Potential
Special Director
Melissa Tata with feedback from
Siddika, Alyse, Linda and Bernice
Dec 17, 2010
Agenda
• Discuss how various groups will take
ownership for parts of membership –
Senate, Membership Cmte, Region
Governors, potentially Special Director
• Key questions to keep in mind for follow
up discussion
• Next steps
Questions for Discussion
• Are we focused on the right membership
priorities?
• Do we have appropriate actions to see results this year
and next FY?
• Do we have clear separation of duties between groups?
• How do we ensure that the FY12 Special Director
is effective?
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Where we pick her from?
How we onboard her?
How we clearly articulate her goals for the year?
How we engage her in Board meetings?
Potential Senate Topics for Future
1. How do we ensure optimal resource (financial, volunteer
time) use for the best of all Society membership?
2. How do we get to 100k members – which steps are we
already taking and which should we start next (increase
transitions, attract new pools of membership)?
3. How do we have better engagement between
professionals and collegiates (mentorship)?
4. How can we generate more funding to grow membership
(like sections pay for transitions, discount for bringing new
member, awards for member that bring most new
members)?
Membership Committee
• Should we focused on strategic (not analysis of
membership data)
• Should be a key committee so we should encourage our
talent to participate
• Engaging leadership pipeline in partnership with RGs
• Focus areas
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Joint and C2C memberships
Benefits of members
Membership campaign during Eweek in 2011
Membership ideas at region conference
Region competition
• Special interest/under-represented groups
• Transitions from collegiate to professional (with support from
Collegiate Director)
• Other recognition like retention
Region Governors
• How do we enhance cooperation?
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Maybe review data on the budgets of regions/sections
• Submit recommendations on “how do we create a more
consistent section /region experience” including financials
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Regions or sections with surplus funds may want to use it to sponsor
transitions for graduating seniors
Collegiate transitions – coordinate welcome from new sections (need
better info on where seniors are moving – may need to call them if
just have their mobile #)
What are local tools to identify new pools of people to advertise SWE
benefits?
• How can regions/sections improve member experience?
How can we better recognize sponsorship
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Sponsoring new sections so less travel for members
• Membership contest
Potential support from Special Director
• A la carte membership
• Leveraging social media to grow membership
• New pools of membership
• If we find the right focus and person for a Special Director,
shall we onboard the Special Director in the 2nd half of
FY11 so that person is set up for success in Fy12?
Next Steps
• We will be proposing a membership goal to be
added to the strategic plan vs being an objective
for goal 4 (inclusive global community)
• Once we select best topic for Special Director (if
we decide we want one), we need to determine
who has these skills
• Discuss potential for membership campaign like
1997
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What did it cost us to do this and what was the benefit?
Could we allow a $10 discount but have the sections/regions run all
fees for marketing