Asset Store:
Feed Your Game Dev Habit
By Michael Lyashenko
“TBD”, Unity Technologies
Image courtesy of Firaxis Games
Ohai2Unity!
How did they sell?
Typical Game Sales Curve
Asset Store Sales
* Income per month on the left, month on the bottom
2 Packages,17.5 Months
Gross Earnings
• $28,945 USD
Net Income (after Asset Store’s 30% cut)
• $20,261.50 USD
Average Monthly Income
• $1145 USD
… just from those two packages.
Not too bad.
Asset Store
• Obviously smaller market saturation
Asset Store
• Obviously smaller market saturation
• Much longer time investment
Asset Store
• Obviously smaller market saturation
• Much longer time investment
• Significantly smarter customers
Asset Store
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•
•
•
Obviously smaller market saturation
Much longer time investment
Significantly smarter customers
New customers every day
Success on the Asset Store
• Skill
Success on the Asset Store
• Skill
• Commitment
Success on the Asset Store
• Skill
• Commitment
• Communication
Success on the Asset Store
•
•
•
•
Skill
Commitment
Communication
Documentation
Success on the Asset Store
•
•
•
•
•
Skill
Commitment
Communication
Documentation
Accessibility
Success on the Asset Store
•
•
•
•
•
•
Skill
Commitment
Communication
Documentation
Accessibility
Presentation
Secret Weapon
1. Make great stuff
2. Put it on the Asset Store
3. Profit?
Secret Weapon
1. Make great stuff
2. Use it!
3. Put it on the Asset Store
4. Profit!
Flashback
Piracy
• Threat?
Piracy
• FREE ADVERTISING!
Piracy
• Free advertising!
Piracy
• Free advertising!
• Profit!
Piracy
• Free advertising!
• Profit!
Response
• Restrictions?
Piracy
• Free advertising!
• Profit!
Response
• Restrictions? No.
• Rewards!
Piracy
• Free advertising!
• Profit!
Response
• Restrictions? No.
• Rewards
• Updates
Piracy
• Free advertising!
• Profit!
Response
• Restrictions? No.
• Rewards
• Updates
• Support
Piracy
• Free advertising!
• Profit!
Response
• Restrictions? No.
• Rewards
• Updates
• Support
• Extra content
Pricing & Profit
• How much to charge for your work of art?
Pricing & Profit
• How much to charge for your work of art?
• Think and compare, try to be objective
Pricing & Profit
• How much to charge for your work of art?
• Think and compare, try to be objective
• Consider starting at a discount
Pricing & Profit
•
•
•
•
•
•
How much to charge for your work of art?
Think and compare, try to be objective
Consider starting at a discount
$20 – Price of an indie game
$45 – Below the $50 mark
$65 – 2/3rd of $100, price of a AAA title
Pricing & Profit
•
•
•
•
•
•
•
How much to charge for your work of art?
Think and compare, try to be objective
Consider starting at a discount
$25 – Price of an indie game
$45 – Below the $50 mark
$65 – 2/3rd of $100, price of a AAA title
$95 – Absolute maximum
Inside Scoop
• So what can you expect to earn?
Inside Scoop
• So what can you expect to earn?
• Fog of War: …
Inside Scoop
• So what can you expect to earn?
• Fog of War: $3,900 per year
Inside Scoop
• So what can you expect to earn?
• Fog of War: $3,900 per year
• Water Shader: …
Inside Scoop
• So what can you expect to earn?
• Fog of War: $3,900 per year
• Water Shader: $6,600 per year
Inside Scoop
•
•
•
•
So what can you expect to earn?
Fog of War: $3,900 per year
Water Shader: $6,600 per year
HUDText: …
Inside Scoop
•
•
•
•
So what can you expect to earn?
Fog of War: $3,900 per year
Water Shader: $6,600 per year
HUDText: $12,045 per year
Inside Scoop
•
•
•
•
•
So what can you expect to earn?
Fog of War: $3,900 per year
Water Shader: $6,600 per year
HUDText: $12,045 per year
Starter Kits: $13,740 per year
Inside Scoop
•
•
•
•
•
•
So what can you expect to earn?
Fog of War: $3,900 per year
Water Shader: $6,600 per year
HUDText: $12,045 per year
Starter Kits: $13,740 per year
TNet: …
Inside Scoop
•
•
•
•
•
•
So what can you expect to earn?
Fog of War: $3,900 per year
Water Shader: $6,600 per year
HUDText: $12,045 per year
Starter Kits: $13,740 per year
TNet: $45,150 per year
Inside Scoop
•
•
•
•
•
•
So what can you expect to earn?
Fog of War: $3,900 per year
Water Shader: $6,600 per year
HUDText: $12,045 per year
Starter Kits: $13,740 per year
TNet: $45,150 per year
• Total: $81,435
Inside Scoop
•
•
•
•
•
•
•
So what can you expect to earn?
Fog of War: $3,900 per year
Water Shader: $6,600 per year
HUDText: $12,045 per year
Starter Kits: $13,740 per year
TNet: $45,150 per year
NGUI: …
• Total: $81,435
Inside Scoop
•
•
•
•
•
•
•
So what can you expect to earn?
Fog of War: $3,900 per year
Water Shader: $6,600 per year
HUDText: $12,045 per year
Starter Kits: $13,740 per year
TNet: $45,150 per year
NGUI: $432,445 per year
• Total: $513,880
Conclusion
• It’s your move.