CMS Lesson Plan – Sports and Entertainment Marketing II
2.03 Discuss personnel issues.
Date:
Subject: Sports & Entertainment Marketing II
Homework:
NCSCOS Obj. #: 2.03 Discuss personnel issues.
Pace:
Start
Time
Material/Technology needed: computer, LCD projector,
PowerPoint presentation, handouts
Link to Prior Learning
We are discussing ethical and legal implications of sports and entertainment marketing. Discussing
personnel issues within a business is a major part of ethics and legal implications.
Purpose/Objective of the Lesson
2.03 Discuss personnel issues.
Recognize employee issues.
Discuss and recognize athlete and entertainer issues.
Lesson Input/Modeling
Warm-up
Notes
See attached activities.
Key Questions
1. What must an organization have to be successful?
2. What is collective bargaining?
3. What is free agency?
4. What are salary caps?
Class Activity
Guided Practice
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
End
Time:
Warm-up – fun trivia and current event
Notes 2.03 – There are guided notes on word
Notes 2.03 via PowerPoint – There are guided notes on word in PowerPoint form
Independent Practice





Complete cross word puzzle.
Analyze endorsers and company relationships.
Create a news anchor scripts for celebrity or sports entertainer for poor behavior.
Construct an organizational chart for a new high school.
Select endorsers for a business.
See attached activities for more detailed instructions.
Reflection:
Differentiation
Low
1
Student Engagement
High
2
3
Low
4
1
Teacher Input
High
2
3
Low
4
1
Critical Thinking
High
2
3
Low
4
1
Lesson
Effectiveness
High
2
3
Low
4
1
High
2
3
4
7. 'It's the Real Thing'
1. 'We Try Harder'
Coca-Cola
U.S. Army
Maytag company
Avis
Green Giant
Bounty
McDonalds
Maytag Company
8. 'We're the Neighborhood Professional'
2. 'Does She or Doesn't She?'
Bounty
Clairol
Sherwin Williams
Alka Selter
Century 21
Wendy's
Holiday Inn
Morton Salt
9. 'Cover the Earth'
3. 'Reach Out and Touch Someone'
Hallmark Cards
Nordic Row
Sherwin Williams
AT and T
McDonalds
Mcdonalds
AT and T
Comp USA
10. 'Twice the Results, Half of the Time'
4. 'It Takes A Lick'n but Keeps on Tick'n'
Yellow Pages
Yeloow pages
Bounty
Alka Seltzer
Nordic Row
Timex
TImex
IBM
11. 'We Haven't Compromised, Neither Should
5. 'Where's the Beef?'
You'
U.S. Army
Maytag Company
Wendy's
U.S. Army
Holiday Inn
Preference by L'Oreal
Raisin Bran
Holiday Inn
6. 'Get a Piece of the Rock'
12. 'It Beats as it Sweeps, as it Cleans'
Jaymen Jewelers
Hoover Vacuum Company
Century 21
U.S. Army
Prudential
Green Giant
Coca-Cola
Nordic Row
13. 'When You Care Enough To Send the Very
Best'
Holiday Inn
McDonalds
Hallmark Cards
Wendy's
14. 'Stay With Someone You Know'
U.S. Army
Sherwin Williams
Century 21
Holiday Inn
15. 'Let Your Fingers do the Walking'
Nike
Yellow Pages
Avis
Century 21
Slogans and Catch Phrases
Crafted by Trivia Architect cherryb
http://www.funtrivia.com/playquiz/quiz2099226a508.html
2.03 Discuss personnel issues.
A. Recognize employee issues.
1. Organizational charts are designed to illustrate the chain of command and hierarchy within an organization.
2. All employees should be up-to-date on current issues.
a. Decisions and actions should reflect the company’s stand on issues.
b. Employees are the “face” of the organization.
3. In order to be successful, an organization must have:
a. Benefits and compensation.
b. Collaboration.
c. Communication.
d. Internal rewards.
e. Training and professional development opportunities for staff.
B. Discuss and recognize athlete and entertainer issues.
1. Athletes and entertainers seek to make themselves a brand.
a. Michael Jordan created a brand image for himself.
b. Example: Air Jordan shoes, clothing, and accessories are sold in local retail stores.
2. Consumer buying may be influenced by the endorsers of a product.
a. Athletes and entertainers control what products they endorse.
b. Athletes and entertainers have the ability to influence the market.
3. Agents represent athletes and entertainers in negotiations.
a. Agents understand the legal concepts behind contracts.
b. Agents are paid a percentage of client’s earnings.
c. Handlers deal with difficult athletes or entertainers.
4. Contract disputes with management often result in negative connotations from the media.
a. Disputes affect the value and image of the athlete or entertainer.
b. Example: Major League Baseball contract disputes in the mid-90’s resulted in a player strike. It was not until
the homerun race between Mark McGwire and Sammy Sosa that baseball reclaimed a substantial fan base.
5. Collective bargaining can be used in most sports with the exception of Major League Baseball.
a. Excludes MLB because of the Sherman Antitrust Act ruling.
b. Gives players the right to organize, use the agent of choice and protect themselves.
c. Collective bargaining agreements are agreements between players’ associations (or unions) and team
ownership/management.
d. A collective bargaining agreement includes:
i. A minimum salary.
ii. Player’s rights.
iii. Medical disability insurance.
iv. Labor rules.
v. Length of contract.
vi. Restrictions of certain activities or behaviors.
vii. Rules for agents.
viii. Player and team travel.
6. Free agency allows players to explore options of moving to another team with little or no financial penalty. Higher
player/personnel costs can result from bidding wars for certain players.
7. Salary caps limit the amount a team may spend on contracts.
a. Less profitable teams are protected from continual losses.
b. In the NBA, a luxury tax is paid by teams that exceed the salary cap. This tax is split between less profitable
teams.
2.03
Discuss personnel issues. Guided Notes
A. Recognize employee issues.
1. _________________________ are designed to illustrate the ____________________________
within an organization.
2. All employees should be __________________________________________________________ .
a. Decisions and actions should __________________________________________________ .
b. Employees are the ___________________________________________________________ .
3. In order to be successful, an organization must have:
a. __________________________________________________________________________ .
b. __________________________________________________________________________ .
c. __________________________________________________________________________ .
d. __________________________________________________________________________ .
e. __________________________________________________________________________ .
B. Discuss and recognize athlete and entertainer issues.
1. Athletes and entertainers seek to make themselves ____________________________________ .
a. ____________________________________ created a brand image for himself.
b. Example: __________________________________________________________________
2. Consumer buying may be influenced by the __________________________________________ .
a. __________________________________________________________________________ .
b. __________________________________________________________________________ .
c. _________________________________ understand the legal concepts behind contracts.
d. Agents are paid _____________________________________________________________ .
e. ____________________________deal with difficult athletes or entertainers.
3. _____________________________ with management often result in ______________________ from the media.
a. Disputes affect the ___________________________________________________________ .
b. Example: __________________________________________________________________ .
It was not until the homerun race between Mark McGwire and Sammy Sosa that baseball reclaimed a substantial
fan base.
4. _____________________________ can be used in most sports with the exception of Major League Baseball.
a. Excludes MLB because of the _________________________________ ruling.
b. Gives players the right to ______________________________________________________ .
c. Collective bargaining agreements are agreements between __________________________
_____________________________________________________________________________
d. A collective bargaining agreement includes:
i.
A __________________________________________________________________ .
ii.
P __________________________________________________________________ .
iii.
M __________________________________________________________________ .
iv.
L ___________________________________________________________________ .
v.
L ___________________________________________________________________ .
vi.
R __________________________________________________________________ .
vii.
R __________________________________________________________________ .
viii.
P __________________________________________________________________ .
5. ______________________________________ allows players to explore options of moving to another team with
little or no financial penalty. _______________________________________________________
_________________________________________________________________________________
6. _____________________________________ limit the amount a team may spend on contracts.
a. __________________________________________________________________________ .
b. In the NBA, a _______________________________________________________________ .
This tax is __________________________________________________________________________ .
Slide 1
___________________________________
2.03 Discuss personnel
issues.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 2
___________________________________
Employee Issues
___________________________________
___________________________________


Designed to illustrate the chain of command and
hierarchy within an organization.
Employees
–
–
The face of the organization.
Decisions and actions should reflect the company.
___________________________________
___________________________________
___________________________________
___________________________________
Slide 3
___________________________________
Employee Issues (continued)
___________________________________
___________________________________

Organizations should have:
–
–
–
–
–
Benefits and compensation
Collaboration
Communication
Internal rewards
Training and professional development opportunities
___________________________________
___________________________________
___________________________________
___________________________________
Slide 4
___________________________________
Athlete and Entertainer
Issues



Seek to make themselves a brand
Consumer buying may be influenced by the
endorsers of a product.
Agents represent athletes and entertainers in
negotiations.
–
–
Agents are paid a percentage of earnings and
understand the legalities of contracts.
Handlers are used to deal with difficult clients.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 5
___________________________________
Athlete and Entertainer Issues
___________________________________
(continued)

Contract disputes with management often
result in negative connotations from the media.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 6
___________________________________
Athlete and Entertainer Issues
___________________________________
(continued)
___________________________________

Collective bargaining gives players the right to
organize, use the agent of choice and protect
themselves. Also includes:
–
–
–
–
–
–
–
–
A minimum salary
Player’s rights
Medical disability insurance
Labor rules
Length of contract
Restrictions of certain activities or behaviors.
Rules for agents
Player and team travel
Slide 7
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Athlete and Entertainer Issues
___________________________________
(continued)

Free agency allows
players to explore
options to another
team with little or no
financial penalty.
–
Higher
player/personnel
costs result from
bidding wars for
certain players.

Salary caps limit the
amount a team may
spend on contracts.
–
–
Less profitable teams
are protected from
continual losses.
A luxury tax is paid by
teams that exceed the
salary cap in the NBA
and is split between
less profitable teams.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
2.03 Discuss personnel
issues.
Athlete and Entertainer Issues
(continued)

Employee Issues
Contract _______________ with management
often result in _______________ connotations
from the media.
Athlete and Entertainer Issues
(continued)
Designed to illustrate the ______of __________ and
________________within an organization.
Employees


–
–

The ___________of the organization.
Decisions and actions should ___________the company.
_______________ gives players the right to
________, use the agent of _______ and protect
themselves. Also includes:
–
–
–
–
–
–
–
–
Employee Issues (continued)
A minimum _______
Player’s _______
Medical disability _______
Labor _______
Length of contract
Restrictions of certain _______ or _______.
Rules for _______
Player and team _______
Athlete and Entertainer Issues
(continued)

Organizations should have:
–
–
–
–
–
_______________ and _______________
_______________
_______________
_______________
_______________ and _______________
_______________ opportunities
Athlete and Entertainer
Issues


Seek to make themselves a __________
Consumer buying may be influenced by the
_______________ of a product.
Agents represent _______ and _________ in
_______________.
–
–
Agents are paid a ___________ of earnings and
understand the ___________ of contracts.
____________ are used to deal with ______ clients.

_______ _______ allows
players to explore _______
to another team with little
or no _______ _______.
–
Higher player/personnel
_______ result from
bidding _______ for certain
players.

Salary _______ _______ the
_______ a team may spend
on _______.
–
–
Less _______ teams are
_______ from _______
losses.
A _______ is paid by
teams that _______ the
salary cap in the _______
and is _______ between
_______ teams.
2.03 Discuss personnel issues.
Across
4. All employees should be _____ on current issues.
8. _____ limit the amount a team may spend on contracts.
10. Athletes and entertainers seek to make themselves a _____.
11. In order to be _____, an organization must have benefits and compensation, collaboration, communication, internal
rewards, training and professional development opportunities for staff.
16. Disputes affect the value and _____ of the athlete or entertainer.
19. Collective bargaining can be used in most sports with the exception of ___________.
Down
1. _____ represent athletes and entertainers in negotiations.
2. _____ deal with difficult athletes or entertainers.
3. Consumer buying may be influenced by the _____ of a product.
5. Employees are the _____ of the organization.
6. Decisions and actions should reflect the company’s _____ on issues.
7. Athletes and entertainers _____ what products they endorse.
9. Agents are paid a _____ of client’s earnings.
12. Athletes and entertainers have the ability to _____ the market.
13. Agents understand the legal concepts behind _____.
14. _____ are designed to illustrate the chain of command and hierarchy within an organization.
15. Contract disputes with management often result in _____ connotations from the media.
17. _____ allows players to explore options of moving to another team with little or no financial penalty.
18. ____ gives players the right to organize, use the agent of choice and protect themselves.
20. In the NBA, a _____ is paid by teams that exceed the salary cap. This tax is split between less profitable teams.
Key
Across
4. All employees should be up-to-date on current issues.
8. Salary caps limit the amount a team may spend on contracts.
10. Athletes and entertainers seek to make themselves a brand.
11. In order to be successful, an organization must have benefits and compensation, collaboration, communication,
internal rewards, training and professional development opportunities for staff.
16. Disputes affect the value and image of the athlete or entertainer.
19. Collective bargaining can be used in most sports with the exception of Major League Baseball.
Down
1. Agents represent athletes and entertainers in negotiations.
2. Handlers deal with difficult athletes or entertainers.
3. Consumer buying may be influenced by the endorsers of a product.
5. Employees are the face of the organization.
6. Decisions and actions should reflect the company’s stand on issues.
7. Athletes and entertainers control what products they endorse.
9. Agents are paid a percentage of client’s earnings.
12. Athletes and entertainers have the ability to influence the market.
13. Agents understand the legal concepts behind contracts.
14. Organizational Charts are designed to illustrate the chain of command and hierarchy within an organization.
15. Contract disputes with management often result in negative connotations from the media.
17. Free agency allows players to explore options of moving to another team with little or no financial penalty.
18. Collective bargaining gives players the right to organize, use the agent of choice and protect themselves.
20. In the NBA, a luxury tax is paid by teams that exceed the salary cap. This tax is split between less profitable
teams.
Activity 1
Consider the following scenario:
Each day companies battle for your attention. Whether it is on the radio, television, or in a magazine, companies are
constantly trying to get the upper hand and convince you to buy their product. Endorsements and testimonials are often
used, especially when the endorser is a famous entertainer or sports figure. In Michael Jordan’s last years of playing
basketball for the Chicago Bulls, he actually made more money off the court endorsing products, than he did by playing
basketball. With the massive amount of money being spent by companies to get the “best” endorsements, it must work.
Identify five products that use celebrity endorsers. You need to identify the product, the celebrity and what has made that
celebrity famous. Analyze the relationship between the company and what the celebrity endorser has done for the
company. Focus on the following questions:
 Did sales increase after the endorser began working with the company?
 Is the relationship between the endorser and the company long-standing?
 Identify the target market of the product. Does the endorser fit the target market trying to be reached by the
company?
 When did the entertainer’s contract start?
 What is the celebrity paid?
Activity 2
Consider the following scenario:
Celebrities and sports entertainers are known for their sometime “bad-boy” behavior. Does it really hurt their career?
Does the public really care? You are an investigative reporter for a new entertainment channel. Your assignment is to
research a celebrity and a negative issue they have dealt with in their career. You need to provide a one-minute script on
the issue for the news anchors, including how the celebrity dealt with the issue and how public perception was altered (in
both the long and short run if applicable). Some examples could include:
 OJ Simpson’s murder trial.
 Pete Rose’s ban from MLB.
 Oprah Winfrey being sued by Texas cattlemen.
 Tonya Harding’s involvement in the plot to injure her Olympic competitor.
Activity 3
Consider the following scenario:
Using the software program of your choice, construct an organizational chart for a new high school in your area. The
organizational chart should only include the athletic department. Make sure you define duties and responsibilities under
each position. For effective research, you need to reflect how your high school’s athletic department is structured and you
may want to talk with coaches or the athletic director.
Activity 4
Consider the following scenario:
We have established celebrity endorsements mean a great deal to companies and their marketing campaigns. You work
for a chain of gym and fitness centers that are ready to expand nationally. Your boss has asked you to identify five
athletic or celebrity endorsers you would like to see in the new advertising campaign. Your assignment is to select the
five celebrities and then write a memo to your boss ranking them in priority from the most to least appropriate match for
the campaign. For each, you need to outline why you selected that celebrity and what you think he/she brings to a
national marketing campaign.