Personal Marketing and
Career Management
Presenters
Ashley Dupuy, Kennesaw State University
Sarah Steiner, Georgia State University
Introduction
this session is tailored for people who are job seeking and those
who are already employed but want “stay in control of future
job transitions.”
This session will offer common sense ways to:
• Build your network
• Present/market yourself in person
• Digitally market yourself
• Get involved with the Library community through service and
volunteering
JOB SEARCH VS. CAREER MANAGEMENT
• Look only when I
have to
• Network only to get a
job
• Only “apply” to jobs
• Recruiters never help
• Perfect my resume
Alba, J., (n.d.). Paradigm shifting: Job search vs. career
management. Retrieved April 22, 2010 from
http://jobsearch.about.com/od/careeradviceresources/a/care
ermanage.htm.
• Control job transitions
• Network to stay
connected
• Have a network of
contacts to find
opportunities
• Use recruiters—its
their job
• Build an ongoing
portfolio
BUILD YOUR NETWORK
• Talk to EVERYONE
• Informational interviews
• Attend events
• Take classes
• Help other people
MARKET YOURSELF IN PERSON
• Use all opportunities
• Treat all communications like business
communications
MARKET YOURSELF IN PERSON
• Attend events… and then…
– Look presentable
– Be prepared with your elevator speeches
– Be prepared to converse with people you know
will be there
– Ask questions (good ones)
– Seem competent
– Be responsive—write thank you cards, when
relevant
DIGITALLY MARKET YOURSELF
• E-mails
• Staff Page/School Page
• facebook
• Linkedin
• Optimal Resume
Staff Page
facebook
facebook
Linkedin
Optimal Resume
Optimal Resume
GET INVOLVED WITH THE COMMUNITY
• Attend events
• Volunteer
• Intern
http://www.flickr.com/photos/gigile/3505955900/
GET INVOLVED WITH THE COMMUNITY
• Tips on finding service opportunities
– Join organizations—local vs. national
– Large vs. small commitments
•You CAN chair
– If you volunteer, follow through or
communicate
http://www.flickr.com/photos/betsyweber/3307988944/
Thank you! Questions?
• Ashley: [email protected]
• Sarah: [email protected]