Baltimore City DrillDown:
Results, Lessons Learned, and
Opportunities
Matthew Kachura
Program Manager
BNIA-JFI
University of Baltimore
November 12, 2008
Baltimore City DrillDown
• Background
• Process
• DrillDown Results
• Next Steps/Opportunities
Background
• Initial Need
• Oldtown Grocer
• Problem
• Traditional vs. Asset-Based Market
Analysis
• Social Compact
Asset-Based Market Analysis
Response to 3 themes in community economic development:
• Inner cities have investment potential
• Traditional market profiles undervalue and cloud the
investment potential of inner cities.
• Information gap as a key barrier to development
• There is a lack of reliable and specialized market
intelligence about urban neighborhoods.
• Development begins with the neighborhood
• City-level information obscures neighborhood
market characteristics.
Traditional vs. Asset-Based Market Analysis
Traditional
Asset-Based Analysis
• Poverty/Unemployment
• Overcrowding
• Aging housing stock/low
homeownership rates
• High crime (media focus)
• Higher market density
• Concentrated spending power
• Prime housing stock/alternate view
of homeownership
• Accurate portrayal of crime
Social Compact
• Asset-based market analysis
• DrillDown
• Cities
• San Francisco, Oakland, Chicago,
Cleveland, New York, Washington DC,
Baltimore, Miami, Houston
• Endorsements:
• Federal Reserve
• Urban Institute
• ICSC
• General Growth Properties
DrillDown Analysis
• Measures core market drivers
• Size/Growth
• Buying power
• Stability/risk
• Methodology
• Integrate diverse datasets to understand urban
communities
• Households and population
• Income and expenditures
• Business and leakage
• Crime
Baltimore City DrillDown - Process
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Initial need – expansion of scope
Partners
Funding
Data
Community input
Analysis
Validation
Release
Next Steps (NEW)
DrillDown - Process
• Initial need
• Grocer
• Expansion of scope
• Partners
• City – BDC, Planning
• State - Transportation
• Foundations – Annie E. Casey, Enterprise, Citi
• Other
• BNIA-JFI
DrillDown - Process
• Funding
• Greater cost
• Single year
• Funders
• Data
• Who
• What
• How
DrillDown – Process
Datasets
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Tax Assessor Records
Building Permits
Home Sales
Utility Hook-Ups and Usage
Utility Payment Methods
Mortgage Records
InfoUSA Records
Credit Bureau Records
USPS Delivery Points
IRS
HMDA
Crime incidents
DrillDown - Process
• Community Input
• Who
• How
• What
• Analysis
• Social Compact
• Methodology
• Indicators
DrillDown – Process
• Validation
• Partners
• City
• Foundations
• BNIA-JFI
• Community and other
• Community/Neighborhood groups
• Residents
• Other
DrillDown – Process
• Release
• Event
• Media
• Web
• Other - Presentations
• NEXT STEPS
DrillDown – Results (Baltimore City)
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Population – 663,717
Households – 267,068
Average HH income - $51,800
Aggregate income - $13.8 billion
Income density - $265,000 per acre
Owner Occupancy – 53% (unit) & 68% (building)
Grocery demand - $217 million (633,000 sq ft.)
% HH lacking credit histories – 17%
Baltimore DrillDown - Snapshots
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Belair Edison
E. Baltimore Development Area
Edmondson Village
Govanstowne
Highlandtown
Oldtown
Park Heights
Pennsylvania Avenue
Pigtown
Reservoir Hill-North Avenue
Station North
West Baltimore MARC
West Baltimore Street
DrillDown – Snapshot Results
• Population – CBP (+15%), Belair Edison (+2%)
• Median HH income – Pigtown (+21%), CBP (+11%),
Oldtown (+3%)
• Informal economy – Highlandtown (12%), Oldtown
(11%), CBP (11%), City (7%), EBDI (6%)
• Owner occupancy (building) – Edmonson Village
(79%), EBDI (50%), CBP (43%)
• New residential units – Oldtown (287), CBP (13),
Reservoir Hill (2)
• Crime – Total (-46% to -12%) & Violent (-41% to -8%)
DrillDown – Snapshot Results
• % HH lacking credit histories – 39% to 5%
• Average distance to bank – ½ mile
• Sq ft. of grocery space per person – 1.4 to 3.2
• Average distance to grocer - .53 miles
Next Steps - Opportunities
• Uses
• Current – market analysis
• Retail attraction
• Grocery/Financial attraction
• Potential
• Support community initiatives
• Data for grants, annual reports, funding
• Business development
• Public policy (banking, health, TOD..)
Next Steps - Opportunities
• Completed
• Data and methodology transfer
• Website
• Mailing list
• Request Snapshots
• Static Maps
• Info
• Report
www.ubalt.edu/bnia/drilldown
Next Steps – Opportunities
• Completed
• Processes
• University – Snapshot contracts
• Costing (Snapshots)
• Based on hourly rates
• New Snapshots
• Fells Point CDC
• Main Streets
• BDC Grocery Analysis
• Downtown Business District
• Charles Street Corridor
Next Steps – Opportunities
• In progress
• Training
(Use of data & indicators)
• Foundations/Non-profits/Community groups
• Developers
• Government
• Other
• Presentations
• Colleges and University classes
• Business Groups
• Foundations/Non-profits/Community groups
• Other
Next Steps - Opportunities
• To be done
• Updates
• Partners (funding/data)
• Data (who, what)
• Costing
• Methodology/Indicators
• Market Analysis (Social Compact, other)
• Other
• NNIP
• BNIA-JFI
With generous support from
Baltimore DrillDown Leadership and Funding Partners
Matthew Kachura
BNIA-JFI
University of Baltimore
[email protected]
410-837-6651
http://www.ubalt.edu/bnia/
www.Baltimore-DrillDown.org