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Apigee Insights
Increase marketing effectiveness and customer
satisfaction with API-driven adaptive apps
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Apigee Insights provides GRASP-powered big data predictive analytics
that increases marketing effectiveness and customer satisfaction with
API-driven adaptive apps that anticipate, learn, and adapt to deliver
contextual, individualized interactions
The Digital Value Chain
With adaptive apps built using Insights, enterprises can precisely target each
customer, offer them individualized recommendations, and proactively serve their
needs on any channel. By anticipating and adapting to each customer, adaptive apps
always deliver fresh, relevant experiences that delight customers and accelerate
business growth.
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Apigee Insights
Increase marketing effectiveness and customer
satisfaction with API-driven adaptive apps
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Realize tangible business results
Leading enterprises in healthcare, telecom, retail,
and other verticals have realized significant benefits
Unfortunately, traditional approaches - treating customers
with Insights.
and interactions in isolation, targeting a few large
segments, relying on siloed analytics – simply aren’t
„„
50% reduction in customer churn (healthcare payer)
„„
100% increase in revenue and profit with individualized
Instead, enterprises need to understand each customer’s
recommendations (shopping site)
„„
journey, capture real-time intent and context such as
20% increase in profit with individualized email offers
weather or location, and anticipate their likely future
(online services company)
actions. Only then can enterprises deliver contextual,
individualized experiences that delight customers and
The Need for Adaptive Apps
accelerate profitable growth.
The shift to digital has greatly expanded the number
of channels used by customers. This unprecedented
Product Details
growth in digital interactions from connected customers
Insights enables enterprises to find hidden patterns in
is fueling the rise of big data. Customers experience a
journey comprised of a sequence of interactions that span
channels and devices, and expect every interaction to be
easy, relevant, tailored to their needs, and available on the
device closest at hand.
Apigee Insights
enables contextual,
individualized
interactions
sufficient to meet increasing customer expectations.
customer behavior, anticipate each customer’s likely next
action, and make every interaction count with GRASP
(Graph and Sequence Processing), Predictive Customer
Journey Analytics, and Adaptive Interactions.
Adaptive Interactions
User
Segmentation
& Profilling
Real Time
Scores
RESTful
APIs
A
I
P
API Team
Predictive Customer Journey Analytics
Apps
Customer Journey Unstructured Data
Analytics
Processor
Predictive
Modeling
Data Scientist
GRASP (Graph and Sequence Processing)
Developer
Time-sequenced
Graph Database
Data Management
Data Loaders
Hadoop
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Apigee Insights
Increase marketing effectiveness and customer
satisfaction with API-driven adaptive apps
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GRASP enables you to find hidden patterns in customer
data scientists to build predictive models on GRASP
behavior with unique time-sequenced graph analysis.
using the R programming language. The Unstructured
Data Loaders load data from Hadoop based data lakes,
Data Processor further improves prediction accuracy by
Apigee Edge, Amazon S3, and data warehouses into
extracting signals hidden in text interactions.
GRASP. Data Management simplifies the understanding,
transformation, and management of data to be analyzed
Adaptive Interactions enables you to realize value
by GRASP. The Time-sequenced Graph Database analyzes
from data by solving the last mile problem of integrating
entity and event data typical of digital interactions and
predictive analytics into apps. With Adaptive Interactions,
finds hidden signals.
you can make every interaction count by adapting the
behavior of apps in real time. Segmentation and Profiling
Predictive Customer Journey Analytics
improves targeting effectiveness by creating and profiling
enables you to anticipate each customer’s likely next
predictive segments, and integrating them into marketing
action by analyzing all interactions along the customer
campaigns. Real-time Scores lay the foundation to provide
journey and include the current context such as location,
scalable, real time access to individualized and contextual
weather, or time of day. Customer Journey Analytics
predictive scores. RESTful APIs empower developers to
enables data analysts to visualize the customer journeys
use predictive insights to adapt the behavior of apps.
modeled in GRASP, discover and profile common
interaction paths, and optimize the journey. Predictive
Modeling anticipates each customer’s needs by enabling
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Apigee Insights
Increase marketing effectiveness and customer
satisfaction with API-driven adaptive apps
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Apigee Insights: Key Features
GRASP (Graph and Sequence Processing)
Feature
Benefit
Time-sequenced Graph Database
Path Analysis
Efficiently aggregate information along customer journey paths
Profile Cross Tabulation
Efficiently aggregate information across GRASP
Graph Query Language
Simplify analysis of customer events
Data Management
Data Import
Import data into GRASP using either a visual interface or command line
Data Browser
Understand the imported data, and view statistics about each imported dataset
Path Views
Merge different data sets to enable analysis
Transformations
Transform data prior to analysis
Administration
View status of various jobs submitted
Data Loaders
Edge Connector
Load API data from Apigee Edge into GRASP
Hadoop Connector
Load data from Hadoop based data lakes into GRASP
Amazon S3 Connector
Load data from Amazon S3 into GRASP
Data Warehouse Connector
Load data from data warehouses into GRASP
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Apigee Insights
Increase marketing effectiveness and customer
satisfaction with API-driven adaptive apps
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Predictive Customer Journey Analytics
Feature
Benefit
Customer Journey Analytics
Journey Visualization
Visualize and traverse multiple customer journeys, roll forward or backward
Journey Query
Query multiple customer journeys
Journey Profiling
Understand customer distribution along one or more attributes
Unstructured Data Processor
Keyword Extraction
Extract relevant keywords from text
Sentiment Analysis
Determine customer sentiment
Predictive Modeling
R SDK
Enable data scientists to build predictive models using R
Event and Profile
Based Models
Predict likelihood of future actions based on customer events and profiles
Profile based models
Predict likelihood of future actions based on customer profiles
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Apigee Insights
Increase marketing effectiveness and customer
satisfaction with API-driven adaptive apps
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Adaptive Interactions
Feature
Benefit
Segmentation and Profiling
Segment Creation –
Attribute based
Create segments using descriptive, behavioral, and predictive attributes
Segment Creation –
Journey based
Create segments based on a customer journey
Segment Profiling
Understand customer distribution by one or more attributes
Segment Export
Integrate segments into external campaigns
Scheduling
Manage the frequency and timing of populating a segment
Real Time Scores
Individual Scores
Scalable, real time access to predictive scores per user independent of context
Contextual Scores
Scalable, real time access to predictive scores per user and context
Scores Adjustment
Refine scores based on recent events
RESTful APIs
Segments API
Access list of customers matching predictive segment definition
Query API
Retrieve paths in the customer journey
Scores API
Return predictive scores in real time to adapt app behavior
Data Science Services
Licensing and Deployment
Insights is complemented by data science services.
Insights is available for both cloud and on-premises
Apigee data scientists, experienced in the world of
deployments and is licensed in a 3 node configuration.
predictive analytics, Big Data, and APIs, can help your
internal efforts and accelerate your strategy from planning
to predictive insights to results.