Marketing Large Events
(and smaller ones too)
Presenter’s Name(s)
The Four P’s of Marketing

Product

Place

Price

Promotion
CREATED BY CR VENTURING, 2016
Time Frame
1 Year Out
6 Months Out

Set date- add to Venturing.org

Start social media campaign

Plan general theme


Announce event
Direct people to website &
Facebook event

Set price

Finalize location
CREATED BY CR VENTURING, 2016
Time Frame
3 Months Out
2 Months Out

Finalize most details

Begin aggressively promoting

Open registration

Facebook teasers

Promote at other
events

Post in local group pages

Have staff list finalized
CREATED BY CR VENTURING, 2016
Time Frame
1 Month Out
2 Weeks Out
Send out registration link via
email, FB groups, social media

Close early-bird registration

Final push for participants

Publish in Venturing
newsletters

Final logistical details released

Add to nearby councils’ e-news

CREATED BY CR VENTURING, 2016
Time Frame
1 Week Out

Close registration if necessary

Contact attendees

Give parking, housing, meal, etc details out

Print any materials needed for event
CREATED BY CR VENTURING, 2016
Get That Commitment
What should you charge?
 What is Included?
•
Food
•
Shirt, Patch, etc.
 How long is the Event?
•
1 Day
•
Weekend, more?
 General Pricing Guidelines

RSVP or Registration?

Money- deposit?
CREATED BY CR VENTURING, 2016
Resources Available


Area & Region
•
Facebook Pages
•
Facebook Groups
•
Facebook Event
•
Website
•
Newsletters
•
Twitter
Venturing.org/events.html
CREATED BY CR VENTURING, 2016
Social Media

Some options:
•
FB Events

Shows who is going
•
Council/Area FB Groups

Already established, share
pictures/flyers

Focus on:
•
Short section w/ info
•
Link to website
•
#hashtag functions
CREATED BY CR VENTURING, 2016
Promoting Different
Types of Events
Crew Level Event

Example: weekend canoe trip
•
Newsletter
•
Website
•
Facebook
•
Emails
•
Youth activity planner
•
RSVP
•
Text list
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Multi-Crew or Council Level Event

Example: camporee
•
Crew president contact list
•
Electronic newsletter
•
Website
•
Facebook
•
Emails/postcards
•
Youth activity planner
CREATED BY CR VENTURING, 2016
Area Level Event

Area officers help with promotion/
communication

Promote in the Area Newsletter

Utilize Facebook

Email to all council officers/advisors and
have them help promote

Add the event to:
http://venturing.org/events.html
CREATED BY CR VENTURING, 2016
Sample Marketing Strategies
Fall Fun Rally:
1 year out:

Date is set

Facebook Groups with save the date

Website updated with date and basic details
7 months out:


Promotional Video
Handouts at Meetings/ Jamboree/ Winterfest
4 months out:

Registration

Final details (more than 2 weeks out)
CREATED BY CR VENTURING, 2016
Further Information
 Events: http://venturing.org/events.html
 Marketing: http://www.venturing.org/marketing-toolbox.html
 Social Media: http://venturing.org/social-media.html
CREATED BY CR VENTURING, 2016
Questions?
Presenter’s Name(s)
Contact Information