IS IT REALLY PAPER PUSHING?
C.A.R. CEO
JOEL SINGER
#BC15
The History of the Internet
-Internet Users per 100 inhabitants-
Source: International Telecommunications Union
Ad Spend is down as a whole…
Ad Spend % - Real Estate
Agents & Brokers
2012
90.0%
2013
2014
2015P
80.0%
75.6%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
14.0%
10.0%
6.1%
4.3%
0.0%
Other
SOURCE: Borrell Associates
TV
Print
Online
Leading Real Estate Websites
-% Market Share June 2015-
Top ranked sites
Rank | Website
1 | Zillow
36.0
2 | Trulia
23.0
3 | Yahoo! Homes
20.0
4 | Realtor.com
18.0
5 | RedFin
6.0
6 | Homes
5.0
7 | ApartmentGuide
2.5
8 | Curbed
2.0
9 | RE/MAX
1.8
10 | HotPads
1.7
0
Source: eBizMBA, October 2015
5
10
15
20
25
30
35
40
Unique Monthly visits, In Millions
Zillow’s Marketplace Revenue
$180,000
Real Estate
Mortgages
Display
$158.7K
$160,000
$140,000
$121.2K
$120,000
$100,000
$88.6K
$80,000
$60,000
$40,000
$20,000
$0
Source: Zillow
$22.8K $27.8K
$31.9K $34.3K
$39.0K
$46.9K
$53.3K
$58.3K
$78.7K
$66.2K
$92.3K
Zillow’s Average Monthly Unique Users
160,000,000
141 million
140,000,000
120,000,000
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
0
Source: Zillow
17.3 m
Zillow’s Premier Agent Advertisers
120,000
101,297
100,000
80,000
60,000
40,000
20,000
0
Source: Zillow
10,710
Zillow’s Average Monthly Revenue Per Advertiser
$400
$375
$350
$300
$250
$200
$206
$150
$100
$50
$0
Source: Zillow
“So, we’ve spent the last ten years at Zillow
innovating on the real estate search, helping
consumers select a home, and we think we can
bring as much innovation to the actual real estate
transaction itself. All that paper pushing that
you’ve experienced when you bought a home, or
rented an apartment, all that’s gonna eventually
move online and by acquiring “DotLoop,” the
leader in that space, we’re gonna make a move at
that direction.”
-Spencer Rascoff, Zillow CEO
Source: C.A.R.
2015f
4
2013
6
2011
2009
2007
2005
2
2003
2001
1999
1997
1995
1993
1991
1989
1987
1985
1983
1981
1979
1977
1975
12
1973
1971
Number of Transactions
REALTOR® Productivity
1972 Peak
10.4
10
8
2014
4.3
2015F
4.1
2007 Trough
2.8
0
COMPANIES VALUE DATA
What is predictive analytics?
Facebook knows…you love animals
Facebook knows…your WSJ
Subscription is up
Facebook knows…you were on
walmart.com searching for a movie
Netflix Knows…
…you were hooked on HOC in 3
THANK YOU!
#BC15
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