LEADING TWEEN VIRTUAL WORLD WOOZWORLD NAMES
DAVID WEISER AS NEW CHIEF MARKETING OFFICER
Interactive Entertainment Industry Vet Brings More Than 20 Years Experience
MONTREAL – January 27, 2011 – Woozworld (http://www.woozworld.com), a leading
developer of safe virtual worlds for tweens, today announced the hire of David Weiser as their
new Chief Marketing Officer. Weiser brings more than 20 years of experience in the interactive
entertainment industry, and at Woozworld, he is responsible for user acquisition, user experience,
virtual goods sales, as well as advertising revenues.
“I am thrilled with this great opportunity which allows me to leverage my background and
expertise, and contribute to taking an already innovative Woozworld to another level among the
highly promising teen and tween audiences,” said David Weiser, new CMO of Woozworld.
“Woozworld offers an unparalleled level of flexibility and immersiveness to brands desiring to
speak to tweens in their own language. We’re currently finalizing exciting new partnerships,
promotions and outreach campaigns that will be announced in a few weeks.”
Most recently, Weiser founded Netrokid Communications, an interactive design, executive
production and marketing company that assists organizations in social networking and virtual
world development. Weiser also served as Executive Producer for Habbo Hotel, one of the
world’s first commercially successful avatar-based virtual communities for teens.
Prior to forming Netrokid Communications, Weiser was the founder, President and CEO of
Megatoon Studios (now A2M), where he co-designed and produced Wallobee Jack, an early
interactive cartoon, and launched Megatoon Station, one of the first successfully commercial
ISPs in North America. During that time, he was also named one of Maclean Magazine’s “100
Young Canadians To Watch” and received the Young Entrepreneur of the Year Award from the
Quebec Chamber of Commerce.
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Woozworld: Weiser CMO Release
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In his two decades of interactive and virtual world projects management, Weiser has developed
campaigns for: Nintendo, L'Oréal, McDonald's, Sprite, Hasbro, Electronic Arts, Ubisoft,
Universal Music, EMI, Warner, Studios Starburst, Adidas, Xbox, Pop-Tarts, Chef Boyardee
Effem, Spin Master Toys, Moshi Monster, and Frima.
“We are proud to add someone of David’s talents to our executive team” said Eric Brassard, CEO
of Woozworld. “He definitely brings high caliber experience and vision that can’t help but make
Woozworld an even stronger product, both for its tween users and their parents.”
With the addition of Weiser, Woozworld continues to dedicate itself to creating a safe gaming
environment that tweens can enjoy and parents can trust. Targeted for children ages nine to 14,
Woozworld provides an engaging and interactive experience by allowing members to create their
own world where they can fashion their own characters, make new Woozworld friends, and
conduct virtual business. All personal information is protected, and Woozworld strictly
conforms to the Children’s Online Privacy Protection Act.
About Woozworld
Woozworld Inc. is a developer and operator of virtual worlds. Its flagship product,
Woozworld.com, is an innovative global web 2.0 virtual world for tweens that is built and led by
its users. Its unique environment evolves continuously and allows users to create space, run
activities and do business, among countless other things. The company has a highly experienced
team with exceptional credentials in producing casual games, MMOG and virtual worlds for
kids, as well as in marketing and business intelligence.
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Press Contact
Kathy Kwon for Woozworld
SocialRadius
310.862.6315
[email protected]
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