Keeping things moving
Company history: LIQUI MOLY grew from a small additive producer to a
engine oil brand known all around the globe
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LIQUI MOLY has decades of experience in engine oils and additives
Considerable growth over recent years
Production in Germany only
Ulm, March 2017 – At the beginning of LIQUI MOLY, there was a silvery glimmer.
The glimmer came from molybdenum disulphide, a dark grey crystalline mineral.
Founded in Ulm in 1957, LIQUI MOLY held the patent for production of this mineral
and used the molybdenum disulphide as a basis to develop an engine oil additive.
This additive improved the lubricating ability of the oil, lengthened the life time of the
engine and even protected it when there was no oil left for lubrication. And even gave
its name to company, liquid molybdenum disulphide, LIQUI MOLY. This product
paved the way to success. From this one additive, an entire range was developed.
Today it numbers in excess of 4000 products: Engine and gear oils, additives and
vehicle care products, workshop equipment and service products.
In the meantime, the focus has shifted from additives to engine oils. Although LIQUI
MOLY is up against big name competitors in the shape of large companies like Shell,
BP (and the associated Castrol brand) and Exxon (and the associated Mobil brand),
this medium-sized company has consistently nibbled away at the market. In
Germany, LIQUI MOLY is one of the leading producers of engine oils and is the
undisputed market leader when it comes to additives. Germany remains the main
marketplace, but international demands are constantly increasing. LIQUI MOLY
products are now sold in more than 120 countries.
This is reflected in the growth that has taken place over the last ten years, as the
turnover of LIQUI MOLY (without MÉGUIN) trebled. Since 2006, MÉGUIN GmbH &
Co. KG in Saarlouis, the most important supplier of oil to LIQUI MOLY for decades,
has been part of the Group.
LIQUI MOLY doesn't just have its origins in Germany, it also only produces there.
"The motto ' Made in Germany' is a quality guarantee that we live up day after day",
says managing director Ernst Prost. "We win favour with the high performance of our
products and not with cut-prices." The LIQUI MOLY brand has prevailed thanks to
the proximity of the company to the customers. If a customer needs a product that
hasn't yet been included in the range, it will be developed and made for them.
For years, LIQUI MOLY has been taking care of everything that moves. This isn't just
restricted to cars: LIQUI MOLY products have since been used in industrial settings
and, for example, in generators used in windmills. But the task they do is the same as
it always was: Keeping things moving.
More information can be obtained from
Peter Szarafinski
LIQUI MOLY GmbH
Jerg-Wieland-Str. 4
89081 Ulm-Lehr
Germany
Tel.: +49 (0) 731 / 14 20 - 189
Fax: +49 (0) 731 / 14 20 - 82
[email protected]