Annexure - IV
B.Voc., (Logistics and Supply Chain Management)
Syllabus
Semester - I
COMMUNICATION SKILLS
GE Course
Credits - 4
UNIT - I
Communication: Meaning, Relevance and Practice - Information Flow: Communication and
Organizational Structure, Directions of Information Flow – Downward, Upward, Diagonal,
Lateral/Horizontal, Multidimensional Formal Organizational Flow Chart Channel, Media and Types Electronic Media.
UNIT - II
Oral and Aural Communication - Conversation Practice: Air Travel Booking, Inquiry for Admission,
Change of Date for an Appointment, Features of a Good Telephonic Conversation, Courtesy
Markers, Advantages and Limitations of Oral Communication.
UNIT -III
Reading and Writing Skills for Business Communication -Importance of Reading Skills - Sub-skills
for Reading Comprehension- E-mail Correspondence – Reply to Request for Information-A Progress
Report in a Memo Form -Importance of Writing Skills-Advantages and Limitations -Effective
Business Correspondence - Principles of Effective Writing (Choice of Form and Style - Writing a
Memo- Writing a Letter-Writing a Report / Proposal).
UNIT – IV
Process of Writing and Effective Use of Language for Clear Writing - Draft and Revised Draft Linguistic Precision and Clarity- Persuasive Business Messages Condensed Writing and its use in
Business Transaction- Parts and Layout of Business Letter.
UNIT -V
Business Correspondence
- Internal Communication - Memos and Memo Letters - External
Communication - Tender or Bid - E-mail - Placement Interviews -Oral Presentation.
REFERENCES
K. K. Sinha - Business Communication- Galgotia Publishing Company, New Delhi.
132
MANAGING THE BUSINESS ORGANIZATION
Semester - I
GE Course
Credits - 4
UNIT - I
Introduction to Management Principles – Principles, Concepts and elements of Management,
Functions of Managers, Management processes, Supervisory Skills.
UNIT - II
Management of Business Organization – People Management, Resource Management
Technology Management, Work & work place Management, System Management.
UNIT -III
Management Techniques – Productivity improvement techniques, Quality improvement
techniques, Waste (cost) reduction techniques, Problem solving techniques, Time
Management techniques.
UNIT – IV
Operations Management – Overview of Operations Management – Elements of Operations
Management, Material Requirement planning, ERP.
UNIT -V
Human Resource Management – Recruitment, Selection and Induction, Training &
Development, Team Building, Team Work and Team Motivation, Discipline – Concepts,
Importance, Objectives, Approaches and Practices, Quality of Work life.
REFERENCES
1. Tripathi P C & Reddy P N, Principles of Management, Tata McGraw Hill
2. Sherlerkar S A, Modern Business Organization and Management, Himalaya Publishing
House
3. Bora C, Principles of Management, Kalyani Publishers
4. Ramaswamy T, Principles of Management, Himalaya
133
BUSINESS LAW – I
Semester - I
SC Course
Credits - 4
UNIT - I
Introduction to Business Law - Meaning and Philosophy of Law - Object of Law Classification of Law - Justice Delivery System in India - Classification of Courts in India Meaning and Sources - Business Law.
UNIT - II
The Indian Contract Act 1872 - Definition of Contract - Essentials of Valid Contract Consideration - Free Consent - Void Contracts - Performance of Contract - Termination and
Discharge of Contract – Breach of contract and remedies for breach of contact
UNIT - III
Sale of Goods Act 1930 - Definition of Contract of Sale of goods - Agreement to sell Essentials of Contract of Sale - Condition and Warranty
UNIT - IV
Transfer of Property - Transfer of Title - Performance of Contract of Sale - Unpaid Seller and
his rights.
UNIT - V
Tax Laws - Sources of Government revenue - Meaning of Tax - Objectives of Taxes Classification of Taxes - Tax Laws applicable to Business.
REFERENCES
1. Elements of Mercantile Law - By N. D. Kapoor - Sultanchand & Sons
2. Indran Contract Act - By Avtar Singh - Eastarn Book Company
3. Business Law for Managers - Prof. (cmde) P. K. Goel, Biztantra
4. Business Law - By M. C. Kuchal Vikas Publication
5. Business Law including Company Law - S. S. Gulshan, G. K. Kapoor, New Age
International Publishers, New Delhi.
6. Modern Business Law - S. K. Aggarwal, Galgotia Publishing Company
7. Income Tax - Dinkar Pagare
8. Direct and Indirect Taxes - Dr. H.C. Mehrotra, Prof. Agarwal Sahitya Bhava
Publishers, Agra
134
WAREHOUSING AND INVENTORY MANAGEMENT
Semester - I
SC Course
Credits - 4
http://dlca.logcluster.org/display/LOG/Warehousing+and+Inventory+Management#Wa
rehousingandInventoryManagement-TypesofWarehouseSpace
UNIT - I
Warehouse configuration & System operation – Roles, Design & Capacity, Challenges,
Types, Configuration & functions, Warehousing – Site selection, Layout, Functions, Quality
Management, Human Resources for Warehousing; WHM System – an Introduction.
UNIT - II
Physical Operation – Receiving, Identification & Sorting, Dispatching to Storage, Placing in
Storage, Storage, Retrieval from Storage, Picking, Packing, Shipping, Record Keeping,
Distribution and Order processing; Cross Docking, Customer returns, Damaged products and
processes.
UNIT - III
Inventory Management & Material Handling – Inventory, Stock analysis, Stock Control,
Physical Control, Control procedures, Material handling, Equipments and processes.
https://www.toyota.com.cy/world-of-toyota/this-is-toyota/toyota-production-system.json
UNIT - IV
Productivity measuring areas, Employee performance monitoring, Health & Safety;
Regulations.
UNIT - V
Information Communication technology in WHO, Inventory Management Software, WHM
Software; Development and trends in WHM operations and Systems.
REFERENCES
1.
2.
3.
4.
Warehousing Management & Inventory Control – J.O.Saxena – VIKAS
Stores Management – K.S.Menon – Macmilan
Inventory Control and Management – Donald Waters – Wiley
Best Practice in Inventory Management – Tony Wild – Elsevier
135
PRINCIPLES OF MANAGEMENT
Semester - I
GE Course
Credits - 4
UNIT - I
History of Management Thought, Definition of Management, its nature and purpose,
Management as a science and art, the elements of science, patterns of Management analysisSystems approach to operational management. Functions of managers
UNIT - II
Nature and Purpose of Planning – Types of plans, steps in planning, the planning process – a
rational approach to goal achievement; Objectives - The nature of objectives, evolving
concepts in Management by Objectives (MBO), The process of MBO, Setting objectives,
Benefits and weakness of MBO
UNIT - III
Nature and Purpose of Organising: Formal and informal organisations, organisational
division – the department, organisation levels and the span of management, factors
determining an effective span, the structure and process of reorganizing; Authority and
power, line and staff concepts, functional authority, benefits and limitations of staff,
decentralization and delegation of authority, art of delegation, balance as a key to
decentralization
UNIT - IV
Definition of staffing, defining the managerial job, systems approach to HRM – an overview
the staffing function, situational factors affecting staffing, selection – matching the person
with the job, systems approach, position requirements and job design, skills and personal
characteristics required by managers, matching qualifications with position requirements,
selection-process, techniques and instruments, orienting and socializing new employees
UNIT - V
Controlling the basis control process – critical control points and standards, control as a
feedback system, real-time information and control, feed forward control, requirements for
effective controls.
REFERENCES
1. Tripathi P C & Reddy P N, Principles of Management, Tata McGraw Hill
2. Sherlerkar S A, Modern Business Organization and Management, Himalaya Publishing
House
3. Bora C, Principles of Management, Kalyani Publishers
4. Ramaswamy T, Principles of Management, Himalaya
136
OPERATIONS MANAGEMENT
Semester - I
SC Course
Credits - 4
UNIT - I
Operations Management, Concept, Planning and Control – Introduction, concept of value
creation, process of converting input into output, Operations strategy and competitive
advantage for business. Transforming customer needs. Defining planning and scheduling.
UNIT - II
Planning the Strategic use of resources – Design and selection of products and processes.
Facility selection and layout, operational systems, concurrent planning, synchronized
planning, collaborative planning and real time planning.
UNIT - III
Managing and maintaining effective and efficient operations – Operations strategy – Frame
work, Formulation and implementation. Process planning of control – MRP I & II, ERP &
ERP II. Inventory Management – Operation scheduling; Managing through operations in the
Supply; JIT manufacturing.
UNIT - IV
Quality Management Practice and Introduction to Six Sigma – The role of quality in
Operations Management. Quality concepts and principles. Dimenisions of quality; quality
specification and cost quality. Quality control, quality methods, quality tools and techniques.
SQC, Six Sigma, Continuous Improvement.
UNIT – V
Lean Manufacturing Concept, Tools & Techniques – lean Manufacturing, Value stream &
value stream mapping, 5S and visual control, Waste elimination – Waste spotter’s analysis:
Equipment reliability, continuous flow, Pull & Push production, lean Manufacturing tools
and methods, People involvement, Impact of lean of Culture.
REFERENCES
1.
2.
3.
4.
5.
Operation Management – Richard B Chase, Jacops, Aquilavo, Agarwal - TMH
Production & Operations Management – Mantirich – Wiley
Modern Production & Operations Management – Buffa & Sarin – Wiley
Production Management – T.Telsang – S. Chand
The Management & Control of Quality – Evans & Lindsay – Thomson Cengage Learning
137
CONCURRENT FIELD PRACTICUM & VIVA VOCE
Semester - I
SC Course
Credits - 6
138
ENTREPRENEURSHIP DEVELOPMENT
Semester - II
GE Course
Credits - 4
UNIT- I
Evolution of the concept of Entrepreneur - Entrepreneurship: Definitions- Concepts of
Entrepreneurship Development -Need– Role of Resource, Talent and spirit- Process of
entrepreneurship and its development– Relevance of Entrepreneurship to Socio-Economic
Gains.
UNIT- II
Nature, Purpose and pattern of Human Activities: Economic and Non-EconomicEntrepreneurial Pursuits and Human Activities- Need for Creativity and innovation in
societies -Building enterprising Personality and Society - Entrepreneurship as a Human
Resource Development concept UNIT- III
Role of Entrepreneur in Indian economy with reference to self-employment development Employment pattern of the educated in India- Entrepreneurial Culture- Importance of nursing
Entrepreneurial culture in developing economies–. Entrepreneurial Values- Entrepreneurial
Discipline and Social Responsibility
UNIT- IV
Attitudes and Motivation- Self-efficacy, Creativity, Risk Taking, Leadership, Communication
and Influencing Ability and Planning Action. - Developing Entrepreneurial Motivation and
other competencies - Achievement Motivation: Concept and Process- Entrepreneurship as a
desirable and feasible career option- Entrepreneur competencies and attributesCharacteristics of a successful Entrepreneur.
UNIT- V
Overview of Entrepreneur opportunities in contemporary business environment
[opportunities in net-work marketing, franchising, business process outsourcing] in the early
21 century - Enterprise types-case studies of entrepreneurship in local tiny, small scale and
rural industries –Factors that influence Entrepreneurship development in the region-Analysis.
REFERENCES
1. Entrepreneurship Development, Jasmer Singh Saini, Deep and Deep Publication
2. Youth Development in New Millennium, Narayanasamy.S, Discovery Publishing
139
SUPPLY CHAIN MANAGEMENT
Semester - II
SC Course
Credits - 4
UNIT- I
Nature and scope of SCM – An imperative for Business excellence, basics and beyond,
Consequences of SCM – creating value, Customer satisfaction and differential advantage.
UNIT- I
SCM Drivers and Obstacles – Supply Chain decision – Framework, Structure, Classification
of decision & decision making process, Supply Chain solutions – Evaluation, Selection and
Implementation.
UNIT- III
Procurement, Operations, Distribution and Financial Management in SCM, Supply Chain
Practices, IT for SCM, E-SCM
UNIT- IV
SCM Metrics, Performance measurement and Control in SCM
UNIT- V
Global SCM – Practices and Supply Chains of the future
REFERENCES
1.
2.
3.
4.
5.
Indian Supply Chain Architecture – B.C.Sahay, R.Mohan – Macmilan
SCM – Concepts & Cases – Rahul V Altegar – PHI
Supply Chain Management – Mentzer – Sage
Principles of SCM – a balanced approach – Joel.D,Wisner, A.Keong Leong, Keah-Choon
SCM – Strategy, Planning & Operation – Sunil Chopra, Peter Meindl, D.V.Kalra Pearson
140
LOGISTICS MANAGEMENT
Semester - II
SC Course
Credits - 4
UNIT- I
An overview of logistics Management – Basic Logistics Management – An overview,
Development of Logistics Management, Logistics Management functions – Procurement,
Warehousing, Transportation, Business Environment and Distribution Management for
transport and Logistics. Logistical relationships with the firm.
UNIT- II
The elements of Logistics and its activities in the Production / Services processes – Logistics
activities in the production processes and service processes channel: Logistics and
information technology, Organizing, Analysis and controlling Logistics systems; Integrated
Logistics – Logistical operation integration, Customer Service and Supply Chain
Relationships.
UNIT- III
Management alliances – Third Party Logistics (3PL) and Fourth Party Logistics (4Pl)
Evolution of 3PL, Infrastructure for 3PL, 3PL implementation, Operations of Indian 3PLs.
4PL – Key components, Technology component of 4 PL, GPS, CIS
UNIT- IV
Metrics and Performance measure of Logistics activities – Metrics of Logistics activities:
Performance measure in Logistical operations: Comprehensive Logistical Audit - Channels
Audit; Competition Audit, Customer Audit, Facilities Audit, Product Audit, Supplier Audit,
Social Responsibilities Audit, Acting on Audit Data.
UNIT- V
International Logistics – An Introduction; Methods of entry into Foreign Markets,
International contracts, Documentation – Terms of Sales and Payments, International
transportation – Ocean, Air, Land and Multi Model, Customs clearance, International
Logistics infrastructure, Logistics in USA, UK, West, East and Central Europe and China
REFERENCES
1.
2.
3.
4.
5.
Logistics Management – The integrated SC Process – Bowersox & Clovs – TMH
Contemporary Logistics – Murphy & Wood – Phi
International Logistics – David – Biztantra
Global Logistics – Edited by Donald Waters – Kozan Page
Global Operations & Logistics – Dornier, Ernst, Fender, Kouvells – Wiley
141
6.
Supply Chain Management – Concepts & Cases – Rahul V Altekar – PHI
WAREHOUSING & TRANSPORT MANAGEMENT
Semester - II
SC Course
Credits - 4
UNIT - I
Purpose of Warehousing, WH Location, Layout and Design, Types and functions, WH
Organization and Facilities Planning.
UNIT - II
WH Operations- Receipt and Inspection of Materials, Storage and Handling of Materials,
Issue of Materials, Discrepancies and their resolutions; Stock taking & Inventory control,
Productivity and Performance Evaluation of WH operations. Warehouse Management
Systems.
UNIT - III
Warehouse Documents, Records and Stationery Requirements, Control of Surplus and
Obsolete Materials, Warehouse Security, Safety and Maintenance.
UNIT - IV
Fundaments of Transportation, Understanding of Transportation Management, Modes of
Transportation, Containerisation, Multi model transportation, Transport Networking, Routing
and Scheduling. Transportation decision – Pricing and Rate. Performance measurement of
Transport Operations.
UNIT - V
Infrastructure in India & Global and its implications for Logistics Management.
REFERENCES
1.
2.
3.
4.
Warehouse Management & Inventory Control – J.P Saxena – VIKAS
Global Operations and Logistics – Dormier, Ernst, Fender, Kouvils – Wiley
World Class Warehousing & Material Handling – Frazelle – TMH
Stores Management – K.S.Menon – Macmilan
142
SYSTEMS & IT MANAGEMENT
Semester - II
GE Course
Credits - 4
UNIT - I
ERP – An Introduction, Need for ERP, Benefits of ERP, Evolution of ERP.
UNIT - II
ERP Planning and Implementation strategy, Integration of ERP Modules.
UNIT - III
ERP package selection, ERP vendors, ERP enabled best business practices, making
ERP success.
UNIT - IV
Importance of Supplier Relationship and Customer Relationship in Integrated SCM
Operations, CRM and SRM in ERP System (ERP II).
UNIT - V
Human Resource Management Practice – Job Design and Motivation, Recruitment,
Selection, Placement, Induction, Promotion, Succession and Career Development,
Motivation, Team Working, Communication, Performance Measurement, performance
Appraisal, Employee Empowerment, Quality of Work life, Training and Development.
REFERENCES
1.
2.
3.
4.
5.
ERP – Rahul V Altekar – PHI
ERP – Demystified – Leo – TMH
Production Management – Mantand T Telsay – S.Chand
ERP – Mahedeo Jasswal – Macmilan
Human Resource Management and Development – Ghosh – VIKAS
143
MANAGERIAL ECONOMICS & MANAGEMENT ACCOUNTING
Semester - II
GE Course
Credits - 4
UNIT - I
The nature, scope and concept of Managerial Economics – Demand Analysis, Elasticity of
Demand
UNIT - II
Demand & forecasting, Production & Cost analysis – Consumer preferences & choice Theory
of Production and Cost, Cost Concepts and cost analysis, Pricing decisions, Macro economic
aspects of managerial decisions, Business cycles.
UNIT - III
Introduction to Management Accounting – Using financial information for Management
Accounting. Management Accounting and Planning process.
UNIT - IV
Planning and Control: Budgeting and Standard Costing – Cost concepts for Management
Accounting, Rio Analysis, Budgetary control.
UNIT - V
Strategic Management accounting – Operational decision making. Strategic decision making.
Management Accountary and performance systems, contemporary issues in cost reduction
system. Emerging issues in Management Accounting.
REFERENCES
1.
2.
3.
4.
5.
Managerial Economics – Maheswari – PHI
Managerial Economics – Geetha, Piyali, Jhosh, Peuba Roy Choudhry – TMH
Management Accounting – Rajesh Kothari, Abhishek Godha – Macmilan
Management Accounting – Huges Combs, David Hobbs – Sage
Managerial Economics – D.N. Dwibedi – VIKAS
144
CONCURRENT FIELD PRACTICUM & VIVA VOCE
Semester - II
SC Course
Credits - 6
145
PERSONALITY DEVELOPMENT
Semester - III
GE Course
Credits - 4
UNIT - I
Foundations of Personality Development - Definition, Structure, Scope and Types of
Personality; Knowing Self – SWOT Analysis & Scope, Self-Esteem and Self- Knowledge
UNIT - II
Interpersonal Relationships – Introduction to Interpersonal Relationships & Social
Psychology, Types of Relationships and Locations of Persons in Relationships – Human
Behavior and Relationship : Evolution and Human Relationship and Satisfaction and
Commitment
UNIT – III
Communication Skills – Definition – Types of Communication and its Relevance to Different
Situations – Active Listening and Oral Communication Skills
UNIT - IV
Soft Skills – Effective Public Speaking Skills – Presentation Skills – CV Preparation –
Problems in Facing Interview – Interview Techniques
UNIT - V
Stress and Coping with Stress -Introduction to Perception, Attitude towards Life,
Assertiveness, Achievement Motivation - Techniques for Managing Stress and Time REFERENCES
1. Agrawal Rita (2001) "Stress in Life and at Work" Sage, New Delhi
2. Don Hellriegel, John W.Slocum, Richard
W .Woodman (1995) " Organizational
th
Behavior" 7 Edition, West Publishing Company, New York.
3. Dawn R. Shaffer (1993) "Developmental Psychology" 3rd Edition, Brooks/Cole
Publishing Company, California.
4. Northhouse, G. Peter (2000) "Leadership: Theory and Practice", Sage, Thousand Oaks.
5. Stephan G. Walter and Cookie White Stephan (2001)"Improving Intergroup Relations"
Sage, Thousand Oaks
146
6. Stephan R. Covey (2002) 'Seven Habits of Highly Effective People", Franklin Covey,
Illinois.
7. Wayne Weiten (1992) "Psychology" Brooks/Cole Publishing Company, California
147
MANAGEMENT PROCESS AND ORGANIZATION EFFECTIVENESS
Semester - III
GE Course
Credits - 4
UNIT - I
Management concepts, principles, levels, functions, roles & responsibilities – Managerial
skills, Organization Structure, Vision, Mission, Goals and Objectives. Value based
Management. Strategic, tactical and Operational Management
UNIT - II
Supervisory Essentials & Practices – Principles of Supervision, Supervisory Job Roles and
Responsibilities, Supervisory qualities that top Management looks for. Supervisory skills.
Leadership Styles, Motivational areas, Supervisory communication.
UNIT – III
Human Resource Management – Nature and scope of HRM, Procurement of Human
Resources – HR Planning, Job analysis, Job description, Recruitment and Selection; Training
and development, Job evaluation, Performance measurement and Performance appraisal.
UNIT - IV
Change Management – Meaning, Manage for result, Change as part of the work process.
Triggers for change – Organizational growth, an alteration to the business environment, needs
to diversity, emergence of a new outlook and introduction to new technology. Change models
– Lemin’s 3 phase model and Force field analysis. Resistance to change, change agents,
Guidelines for change Management.
UNIT - V
Business Law and Ethics- Law of contract, Law of sale of goods, Law of information
Technology (Cyber Law), Company Law, Law of Consumer protection, Law of Negotiable
Instruments, Law of Arbitration and Conciliation: Introduction to Business Ethics;
Management Ethics and Integrity – Theory & Tools and Practice.
REFERENCES
1.
2.
3.
4.
5.
6.
7.
8.
9.
Principles of Management – Charles W.L.Hill, Steven L.Mcshaw – TMH
Managerial Practices & Development – Gillian Watson, Kevin Gallagher – Jaico
Management – Heinz Weilhrich, Mark V Cannice, Harold Koontz – TMH
Essentials of Organization Behaviour – Stephen P Robbins – PHI
Organization Behaviour – S.S.Kauka – S.Chand
Management Theory & Practices – J.S.Chandan – Vikas
Business Legislation for Management – M.C. Kuchhai, Deepa Prakash – Vikas
Management Ethics – Petrick & Quinn – Sage
Ethics in Management & Indian Ethos – Biswanth Ghosh – VIKAS
148
OPERATION RESEARCH
Semester - III
SC Course
Credits - 4
UNIT – I
Introduction: Operations Research (OR): What it is – Origin - Role of OR in decision making
- Application areas of OR in management. Linear Programming: Model Formulation;
Solution methods - Graphical methods - Simplex method - Big M Method – Two Phase
technique, Degeneracy in L.P.P. - Sensitivity analysis - Duality - Shadow Price.
UNIT – II
Assignment Problems: Concepts, Mathematical Formulation - Assignment Algorithm
(Hungarian method) - Balanced and Unbalanced – Minimisation and Maximisation;
Travelling Salesman Problem as an Assignment Problem. Transportation Problems:
Concepts, Formulation: Balanced and Unbalanced - Minimization and Maximization;
Solution methods - MODI Method; Degeneracy.
UNIT – III
Network Analysis: PERT/CPM: Difference between PERT and CPM - Network construction
– Time estimation – Slacks and Floats – Critical Path – Crashing and Relaxation - Time-cost
trade-off - probability considerations in PERT.
UNIT – IV
Queuing Theory: Concept - t Assumptions and applications - Analysis of queue system Poisson distributed arrivals and exponentially distributed service time models
(MM1 and MMK).
UNIT – V
Inventory Management: Inventory – Objectives of holding inventory – Inventory Costs Inventory control – Deterministic models. (6 hours) 8. Game Theory: Concepts, Definitions
and Terminology, Two Person Zero Sum Games, Pure Strategy Games (with Saddle Point),
Principle of Dominance, Mixed Strategy Games (Game without Saddle Point).
REFERENCES
1. Sharma, J. K., Operations Research, Macmillan India Ltd. .
2. Kapoor, V. K., Operations Research, S. Chand
3. Wagner, H. M., Principles of Operation Research, Prentice Hall
4. Ravindran, Phillips and Solberg, Operations Research: Principles and Practice, Wiley
5. Taha, H. A., Operational Research: An Introduction, Macmillan / Prentice Hall
6. Kanti Swarup, Gupta, P. K., Man Mohan, Operations Research, S. Chand and Company
7. Vohra, Quantitative Techniques in Management, Tata McGraw-Hill
149
OPERATION RESEARCH
Semester - III
SC Course
Credits - 4
UNIT - I
Introduction to Management – Functions, Roles Types of Managers, Managers, Managerial
Skills, Competencies & Values, Organisational structure, Individuals in Organisation, Groups
/ Teams in Organisation, Charactertistics of Organisation.
UNIT – II
Supervisor concepts, Roles, Skills and Compentencies, Team Working, Organisational
communication, Managing operations, Productivity, Safety and health at Work. Continuous
improvement and Managing change
UNIT – III
Environment management – An Overview. Concept of lithosphere, Hydrosphere and
Biosphere. Pollution, Misusing and Mismanaging the resources and operation. Enviromental
Management Systems and ISO Standards.
UNIT - IV
Management Accounting – Nature and Scope: Cost Analysis, Inventory costing, Pricing
policy and decision, Differential costing – An aid to Decision making.
UNIT - V
Managerial Economics – Nature and scope: Demand forecasting, Theory of production, Cost
& Breakeven Analysis, pricing Strategies & Practices. Social Responsibility of Business
Firms
REFERENCES
1. Management Accounting – M.A.Sahaf – VIKAS
2. Management Accounting – Cooms, Hobbs, Jenkins – SAGE
3. Managerial Economics – D.N.Dwivdei – VIKAS
4. Principles of Management – HILL & McShane – TMH
5. Managerial Practice and Development – Gilliam Watson, Kevin, Gallagher, Jaico
150
BUSINESS LAW – II
Semester - III
SC Course
Credits - 4
UNIT – I
Indian Companies Act 1956 - Definition and Characteristics of Company - Classification of
Company - Procedure of Incorporation - Memorandum of Association - Articles of
Association - Prospectus - Share Capital - Management of Companies - Qualifications Appointments - Removal of directors - Company Meetings - Winding up of a Company.
UNIT – II
Negotiable Instrument Act 1881 - Definition - Features of Negotiable Instruments - Types of
Negotiable Instruments - Holder and Holder in due Course - Negotiation – Assignment
UNIT– III
Endorsement of Negotiable Instrument Crossing of Cheque - its Kind - Dishonour and
Discharge of Negotiable Instruments.
UNIT – IV
The Consumer Protection Act 1986 - Definitions - Consumer - Service - Complaint Complainant - Fair and Unfair Trade - Parches - Consumer dispute - Consumers dispute
redressal agencies.
UNIT - V
Intellectual Property Rights and Right to Information Act - Intellectual Property Rights Trade Marks - Patents - Copy Rights - Industrial Design (Only Concepts) Right to
Information Act - Nature and Scope - Right to Information Act
REFERENCES
1. Elements of Mercantile Law - By N. D. Kapoor - Sultanchand & Sons
2. Indran Contract Act - By Avtar Singh - Eastarn Book Company
3. Business Law for Managers - Prof. (cmde) P. K. Goel, Biztantra
4. Business Law - By M. C. Kuchal Vikas Publication
5. Business Law including Company Law - S. S. Gulshan, G. K. Kapoor, New Age
International Publishers, New Delhi.
6. Modern Business Law - S. K. Aggarwal, Galgotia Publishing Company
7. Income Tax - Dinkar Pagare
8. Direct and Indirect Taxes - Dr. H.C. Mehrotra, Prof. Agarwal Sahitya Bhava
Publishers, Agra
151
MARKETING & SALES FUNCTION IN SCM
Semester - III
SC Course
Credits - 4
UNIT - I
The marketing concept – Customer focus, Co-ordinated marketing and Profitability; Market
orientation – Generating disseminating and responding to market information; Relationship
Marketing – Developing, Maintaining and enhancing close inter firm relationships.
UNIT – II
An interactive Marketing framework – Interactive model of the marketing concept, marketing
orientation, Relationship marketing and SCM.
UNIT – III
The changing role of the Sales function – New orientation towards selling – Service
orientation, looking for logistics solution to increase the sales, developing relationship with
both downstream, strategic relationship with Vendors and technology partners.
UNIT – IV
Personal selling in SCM – Aligning the personal selling and Sales Management, Philosophies
and Techniques with SCM.
UNIT - V
New Roles for Sales Management – Sales Managers as Change agents, Logistics expert,
Performance evaluator.
REFERENCES
1. Supply Chain Management – Mentzer – Sage
2. International Marketing Management – Mathur – Sage
3. International Marketing and Export Management – Gerald, Edwyn, Jasper – Pearson
152
CONCURRENT FIELD PRACTICUM & VIVA VOCE
Semester - III
SC Course
Credits - 6
153
BUSINESS PLAN
Semester - IV
GE Course
Credits - 4
UNIT - I
The environment [ institutions and schemes] : importance, understanding roles- Scanning of
Environment- Evaluation of factors – Sensing Opportunities – harnessing different sources of
knowledge and information- Generation of Ideas. - Difference between 'Basic Ideas' and post
scanning ideas- Steps in Sensing Entrepreneurial opportunities. - Assessment - The four
Entrepreneurial Pitfalls (Peter Drucker).
UNIT - II
Market survey & Assessment – Demand, Supply and Nature of Competition- Cost and Price
of Products - Project Innovation and Changes- Feasibility Study – Identification of applicable
Entrepreneurial Opportunities- Selection of an Enterprise - Identification of product or
service - identifying problems and opportunities- Defining Business Idea.
UNIT - III
Assessing Opportunities [Market, Resources, Control mechanism to mobilize resources,
Organizational structure, Facilities and Technologies for starting an Enterprise] - Preliminary
screening and preparation of detailed feasibility plan- main features of feasibility plan- [Four]
Core questions prior to preparing a Business Plan.
UNIT - IV
Business Planning: Importance, Levels, Purpose Steps in Business Planning- Elements/
Components of a Business Plan-Planninglocation of the industry: factors for reckoningSourcing process: Raw materials, machineries and equipments- Infrastructure: land &
Building - water & Power-planning production-Pricing –paying back loans and profit
generation..
UNIT - V
The Project report - importance - uses– Characteristics of a Project Report- Basic elements of
a Project Report- Preparation of Project Report- [bearing every detail of the project under
various heads like history, product, marketing strategies, manufacturing process, machinery,
raw material, land and building, staffing, cost, means of finance, profitability etc ]
REFERENCE
Business Plans in a Week, Hodder and Stouhton, Great Britain for Hodder and Stoughton
Education Division
154
RETAIL SUPPLY CHAIN MANAGEMENT
Semester - IV
GE Course
Credits - 4
UNIT - I
Introduction to Retailing, Trends in Retailing, Retail strategies, Background to retail
developments in India and the World of retailing
UNIT - II
Retail Planning, Operation, Physical distribution, Retail Management, Retail logistics –
Changes and Challenges, Managing Retail Operative.
UNIT - III
Stock holding, Inventory Management, Forecasting, Order fulfillment & Customer Service,
SCM in Retailing.
UNIT - IV
Global Logistics implication in Retail Business, International Retailing, The characteristics of
the new retail competition in Asia and World.
UNIT - V
Information Technology & Retailing, Retail Management Information System.
REFERENCES
1.
2.
3.
4.
Logistics and Retail Management – Edited by John Fernier, Leigh – Kogan Page
Retail Management – Gibson G Vedamani – Jaico
International Retailing – Edited by John Dawson & Jung-Hee Lee – Jaico
A Guide to Retail Management – Peter Fleming - Jaico
155
INFORMATION AND COMMUNICATION TECHNOLOGY IN SCM
Semester - IV
GE Course
Credits - 4
UNIT - I
Evolution of ICT, Role of ICT in SCM, Information, Environment, Audit / Mapping /
Management IT support & Information Management.
UNIT - II
Introduction to ERP, ERP design and implementation, Role of Organization in Management
of ERP, Business benefits and advantages, Making ERP a success.
UNIT - III
Concept of Integrated SCM, Role of SRM and CRM in integrated SCM. CRM.
UNIT - IV
E-Business Model, Practice of E-Business, Impact of E-Business on Supply Chain
Performance.
UNIT - V
Introduction to Cryptography and Authentication. Importance and relevance of Cryptography
and Authentication in 21st Century Business World.
REFERENCES
1.
2.
3.
4.
5.
6.
Information & Knowledge Management – D.Kamala Vijayan – Macmilan
World class IT service delivery – Peter Wheat Croft – VIVA
SCM and E-Commerce – Charles C.Poirier, Michael J.Nauer – VIVA
ERP Theory & Practice – Rahul V Altegar – PHI
Text Book of ERP – Mahadev Jaiswal, Ganesh Vanapalli – Macmilan
ERP Demystified – Alexis Jean - TMH
156
SHIPPING AND OCEAN FREIGHT LOGISTICS MANAGEMENT
Semester - IV
SC Course
Credits - 4
UNIT - I
Shipping industry and business - description of a ship. Uses of a ship or a floating vessel.
Classification of ship (route point) (cargo carried) - superstructure - tonnages & cubics drafts & load lines - flag registration - Different types of cargo. (packaging, utility or value).
Trimming - Cleansing -Unitized cargo
UNIT - II
Stevedoring, Lighterage Services and Security - Port trusts -operational - services – Seaports
– Vessel Operations – pilotage - Stevedoring - Dock Labour Boards - charges – Automated
Container Handling - security at ports and harbours. Role of security agencies - lighterage
services.
UNIT - III
Shipping Lines - Hub & Spoke - Process flow - Advices – Booking - Containerization –
Containers – Container numbering - Process flow - Shipping Sales – Leads – Quotations –
Customer Service
UNIT - IV
Operations - Volume / Weight calculations - Shipment Planning basics – Preparing & loading
containers– Types of container services - FCL - Consolidation –LCL - Advanced Scientific
shipment planning –Container de-stuffing
UNIT - V
Documentation - Bill of Lading basics – MBL - HBL – CY – CFS - Advanced learning in
Bills of Lading - Sea Way bill - Combined transport - MTO – Multimodal Transport
Document (MTD) - Invoicing - Release of cargo - Cross Trade & Documentation Conditions of Contract – Managing Key Accounts – Trade Lane Development – Consortium.
REFERENCES
1. Carriage of goods by sea / John F. Wilson (Harlow : Longman)
2. Containerization / (by) J.R. Whittaker (Hemisphere ; Wiley)
3. The economics of tramp shipping / (by) B.N. Metaxas. (Athlone Press)
4. Shipping and Logistics Management by Yuen Ha Lun, Kee Hung Lai, Tai Chiu Edwin
Cheng (Springer)
5. Getting the Goods: Ports, Labor, and the Logistics Revolution by Edna Bonacich and Jake
B. Wilson (Cornell University Press)
6. Ocean Freights and Chartering by Cyril Frederick Hardy Cufley (Adlard Coles Nautical)
7. Logistics and Distribution Management by Alan Rushton, Phil Croucher & Peter Baker
(CILT)
157
EXPORT TRADE AND DOCUMENTATION
Semester - IV
SC Course
Credits - 4
UNIT - I
Exporting Preliminary Consideration -Generation of Foreign enquiries, obtaining local
quotation & offering to overseas buyers scrutinizing export order, opening L/C by buyersExport Controls and Licenses –Patent, Trade Mark, Copy Right Registrations –
Confidentiality and NDA
UNIT - II
Export Sales – Selling and Purchasing- Consignment - Leases – Marine and Air Causality
Insurances - Export Finance - Forex - Major currencies, Exchange rates, relations & impact Export costing and pricing & Incoterms – Export Licence – Import Licence
UNIT - III
Export Packaging - Preparation of pre shipment documentation – Methods of Transportation
– Country of Origin Marking- Inspection of Export consignment - Export by Post, Road, Air
& Sea - Claiming for Export benefits and Duty drawbacks
UNIT - IV
Shipment & Shipping documents - Complicated problems in shipments & negotiation of
shipping documentations - Corporate marketing strategies - 100% EOU & Free trade zone Deemed Export –Isolated Sales Transactions
UNIT - V
Acts for export/import - Commencement - Customs Formalities - Export Documentation Export of Services - Export of Excisable Goods - Import Documentation - Clearance - 100%
export oriented units - customs house agents - import of different products - import/export
incentives - import licenses etc.
REFERENCES
1.Export Import Procedures- Documentation and Logistics, Publisher: New Age
International, By: Shri C Rama Gopal, Chartered Accountant.
2.Export Management, P K Khurana
3.Export Import Management, Justin Paul & Rajiv Aserkar. Text Book: Export and Import
Procedures and Documentations – Thomas E Johnson and Donna L Bade – 4th Edition
158
INVENTORY MANAGEMENT
Semester - IV
SC Course
Credits - 4
UNIT - I
Inventory – Inventory Management- Inventory Control - Importance & Scope of Inventory
Control - Types of Inventory - Costs Associated with Inventory – Organizational set up for
inventory management
UNIT - II
Selective Inventory Control - Economic Order Quantity - Safety Stocks - Inventory
Management Systems - Forecasting Techniques - Material Requirement Planning and
execution – Ratio Analysis on Inventory-Profit Margin
UNIT - III
Manufacturing Planning (MRP-II) - Just in Time (JIT) - Work in Process Inventories - Make
or Buy Decisions: Concept of outsourcing, Factors influencing Make or Buy Decisions Trends in Make Or Buy Decisions in context of core competency.
UNIT - IV
Purpose of Inventory - Goods – Types of Goods - Finished Goods Inventories - General
Management of Inventory – Stocks – Types of Stocks –Tracking the Paper Life
UNIT - V
Spare Parts Inventories - Use of Computers in Inventory Management - Evaluation of
Performance of Materials Function - Criteria and methodology of evaluation
References
1. Inventory Management: By Bose & D Chandra, 1st edition.
2. Sridhara Bhat, Inventory Management, 2nd edition.
3. Bose & D Chandra, Inventory Management 4th edition.
4. Zipkin, Foundations of Inventory Management, McGraw Hill 1st edition.
5. Seetharama L Narasimhan, Dennis W McLeavy, Peter J Billington, Production Planning
and Inventory Control, Prentice Hall of India
6. J.R.Tony Arnold, Stephen N Chapman, Introduction to materials management, Prentice
Hall of India 3er edition.
159
CONCURRENT FIELD PRACTICUM & VIVA VOCE
Semester - IV
SC Course
Credits - 6
160
TOTAL QUALITY MANAGEMENT
Semester - V
GE Course
Credits - 4
UNIT – I
Introduction-Definition, Basic Approach, TQM framework, Historical Review, levels of
quality, concept of personal quality, quality & profitability, measurement of quality, types of
data, data concepts, Benefits of TQM.
UNIT – II
Evolution of TQM : Contribution of Quality Gurus- Edward Deming, 14 points, PDSA cycle,
Joseph Juran, Quality trilogy, Crosby & quality treatment, Ishikawa and company wide
quality control, Taguchi & his quality loss function.
UNIT –III
Leadership and quality costs : Characteristics of quality leaders, Quality statement, strategic
planning, Introduction to quality costs, prevention costs, Appraisal costs, failure costs,
Management of quality costs, economics total of quality costs and its reduction.
UNIT - IV
Tools and Techniques in TQM: Kaizen, Re-engineering, Six Sigma, Benchmarking
Definition, Process of benchmarking, 5S, Poka-Yoke. Introduction to TPM – promotion,
training, improvement needs, goals (OEE)
UNIT –V
Quality Function Deployment and Failure Modes Effects Analysis: Introduction to QFD and
QFD process, Quality by design, Rationale for implementation of quality by design, FMEA,
Design FMEA and process FMEA. Quality Management Systems Product Acceptance
Control: : Introduction to different standards Quality management systems, Bureau of Indian
standards (BIS), Institute of Standards Engineers (SEI), ISO-9000 series of standards,
Overview of ISO-14000, Overview of TS 16959. Product acceptance control through IS 2500
REFERENCES
1. Total Quality Management: Dale H. Bester field, Publisher - Pearson Education
India, Edition 03/e Paperback (Special Indian Edition)
2. The Management & Control of Quality James R. Evans, William M. Lindsay
3. Thomson –South Western, publications 6th Edn. 2004. 3. Quality management a
process improvement approach – By Mark a Fryman, CENGAGE Publications India,
Edn 2002.
161
PROJECT MANAGEMENT & ENTREPRENERUSHIP
Semester - V
GE Course
Credits - 4
UNIT – I
Entrepreneurship : need, scope , Entrepreneurial competencies & traits, Factors affecting
entrepreneurial development, Entrepreneurial motivation (Mc Clellend’s Achievement
motivation theory), conceptual model of entrepreneurship , entrepreneur vs. intrapreneur;
Classification of entrepreneurs; Entrepreneurial Development Programmes- their relevance
and achievements, Role of government in organizing such programmes, Women
Entrepreneurs : Present status in India ; steps being taken for their promotion.
UNIT – II
Small Business : Concept & Definition, Role of Small Business in modern Indian Economy,
Small entrepreneur in International business; Steps for starting a small industry, registration
as SSI, Role of SIDBI; advantages and problems of SSIs; Institutional Support mechanism in
India; Incentives & Facilities, Govt. Policies for SSIs
UNIT –III
Project: Definition, characteristics, types, steps in identification of projects, project life-cycle.
Project management: meaning, scope & importance, role of project manager; Project
appraisal: Preparation of a real time project feasibility report containing Technical appraisal,;
Environmental appraisal, Market appraisal (including market survey for forecasting future
demand and sales) and Managerial appraisal.
UNIT – IV
Project Financing: project cost estimation & working capital requirements, sources of funds,
capital budgeting, Risk & uncertainty in project evaluation , preparation of projected financial
statements viz. Projected balance sheet, projected income statement, projected funds & cash
flow statements, Preparation of detailed project report, Project finance.
UNIT –V
Implementation of projects: Graphic Representation of Project Activities, Network Analysis,
Management & control of projects, Project scheduling, MIS in project, problems of project
implementation, project audit.
REFERENCES
1. Kenneth R., Van Voorthis, Entrepreneurship and Small Business Management.
2. Prasanna Chandra , Projects : Planning, Analysis, Selection, Implementation & Review ,
Tata McGraw Hill
3. C.B. Gupta & N.P. Srinivasan, Entrepreneurial Development.
4. P.Gopala Krishnan & V.E Rama Moorthy , Project Management, MacMillan India
162
5. Maylor, Project Management
163
STRATEGIC MANAGEMENT
Semester - V
GE Course
Credits - 4
UNIT - I
Introduction, Strategic Management, Business Policy, Corporate Strategy, Basic Concept of
Strategic Management, Mission, Vision, Objectives, Impact of globalization, Basic Model of
Strategic Management, Strategic Decision Making, Impact of Internet and E-Commerce,
Role of Strategic Management in Marketing, Finance, HR and Global Competitiveness.
UNIT - II
Environmental Scanning, Industry Analysis, Competitive Intelligence ETOP Study, OCP,
SAP Scanning, Corporate Analysis, Resource based approach, Value-Chain Approach,
Scanning Functional Resources, Strategic Budget and Audit.
UNIT - III
SWOT Analysis, TOWS Matrix, Various Corporate Strategies: Growth/ Expansion,
Diversification, Stability, Retrenchment & Combination Strategy. Process of Strategic
Planning, Stages of corporate development, Corporate Restructuring, Mergers & Acquisitions
UNIT - IV
Strategic Alliances, Portfolio Analysis, Corporate Parenting, Functional Strategy, BCG
Model, GE 9 Cell, Porters Model: 5 Force and Porters Diamond Model, Strategic Choice.
UNIT -V
Strategy Implementation through structure, through Human Resource Management: through
values and ethics. Mc Kinsey’s 7S Model, Organization Life Cycle, Management and
Control, Activity based Costing, Strategic Information System. Case Study related to the
Entire Syllabus.
REFERENCES
1. Lawrence R.Jauch., Glueck William F. - Business Policy and Strategic Management
2. Pearce II John A. and Robinson J.R. and Richard B. - Strategic Management (AITBS)
3. Wheelen Thomas L., Hunger J. David and Rangaragjan Krish - Concepts in Strategic
Management and Business Policy (Pearson Education, 1st Ed.)
4. Budhiraja S.B. and Athreya M.B. - Cases in Strategic Management
5. Kazmi Azar - Business Policy and Strategic Management (Tata Mc Graw Hill, 2nd Ed.)
6. Thomson - Strategic Management: Concepts and Cases (Tata Mc Graw Hill)
7. Cliff Bowman - Business Policy and Strategy (Prentice Hall of India)
8. Mc Carthy D.J., Minichiello Robert J., and Curran J.R. - Business Policty and Strategy
(AITBS)
164
INTERNATIONAL LOGISTIC MANAGEMENT
Semester - V
SC Course
Credits - 4
UNIT - I
Introduction to Logistic System: Concepts of Logistics, Scope and Objectives of Logistics,
System Elements, Importance of Logistics, Relevance of Logistics to Expert Management,
Logistics Excellence.
UNIT - II
Structure of Shipping Industry and World Seaborne Trade: Different type of Ships, Shipping
Routes, Operating Ships-Linear and Tramp, Organization of a Shipping Company. Volume
and value of World Trade, World Tonnage, Flags of Convenience, Conference System,
Chartering.
UNIT - III
Freight Structure and Role of Intermediaries: Principles of Freight Rates, Linear Freight
Structure, Tramp Freight Structure, Shipping Agents, Freight Brokers, Freight Forwarders
Stevedores.
UNIT - IV
Indian Shipping and Containerization: Ports in India, Developments in India Shipping, Ports
Infrastructure Development, Shipping Association, Shipment of Govt. Controlled Cargo.
Concept of Containerization, Classification of Constraints in Containerization, I.C.D’s.
UNIT – V
International Air transport: Concept of Air Transport, Advantages of Air Transport,
Constraints, Air Cargo, Tariff Structure, I.A.T.A.
REFERENCES
1. Johnson J, Wood D- Contemporary Logistics.
2. Khanna K K - Physical Distribution Management : Logistical Approach (Himalaya, 2007)
3. Krishnaveni Muthiah- Logistics Management and World Seaborne Trade (Himalaya, 2007)
165
E-BUSINESS
Semester - V
SC Course
Credits - 4
UNIT – I
Introduction E-Business - Origin and Need of E-Commerce, Factors affecting E-Commerce,
Business dimension and technological dimen sion of E-Commerce, E-Commerce frame work
Electronic Commerce Models, Types of Electronic Commerce, Value Chains in Electronic
Commerce.
UNIT – II
Internet and E-Business Introduction to internet and its application, Intranet and Extranets.
World Wide Web, Internet Architectures, Internet Applications, Business Applications on
Internet, E - Shopping, Electronic Data Interchange, Components of Electronic Data
Interchange
UNIT – III
Electronic Payment System Concept of Money, Electronic Payment System, Types of
Electronic Payment Systems, Smart Cards and Electronic Payment Systems, Infrastructure
Issues in EPS, Electronic Fund Transfer.
UNIT – IV
Security Issues in E-business Security Overview, Electronic Commerce Threats, Encr yption,
Cryptography, Public Key and Private Key Cryptography, Digital Signatures, Digital
Certificates, Security Protocols over Public Networks-HTTP, SSL, Firewall as Security
Control, Public Key Infrastructure (PKI) for Security, Prominent Cryptographic Applications.
UNIT – V
E-Business Applications & Strategies Business Models & Revenue, Models over Internet,
Emerging Trends in e -Business, eGovernance, Digital Commerce, Mobile Commerce,
Strategies for Business over Web, Internet based Business Models.E-Commerce and retailing
On-line retail industry dynamics, On-line mercantile models from customer perspective,
Management challenges in on-line retailing. E-Commerce and on-line publishing, Emerging
trends and technologies in E-Business E-Business and MIS, E-Business and ERP, E-Business
and CRM, E-Business and Supply chain management, Benefits of E-Commerce; Drawbacks
and limitations of E -Commerce.
REFERENCES
1. E-Commerce Strategy, Technologies and Applications, Whitley, David,
Tata McGraw Hill.
2. Electronic Commerce. , Schneider Gary P. and Perry, James T ,Thomson Learning.
166
3. E-Commerce: The Cutting Edge of Business, Bajaj, Kamlesh K & Nag, Debjani
McGraw Hill
LOGISTICAL OPERATIONS INTEGRATION
Semester - V
SC Course
Credits - 4
UNIT - I
The work of logistics – Network Design - Information – Transportation – Inventory –
Warehousing – Material Handling – Packing – Operational Objectives of Logistics
UNIT – II
Integrated logistics – Inventory flow – Physical distribution – Manufacturing support –
Procurement – Information flow – Planning and Coordination flows – Operational fows –
Operational requirements
UNIT – III
Operational objectives – Rapid response – Minimum variance – Minimum inventory –
Movement consolidation – Quality – Life cycle support.
UNIT – IV
Barriers of Internal Integration – Organization structure – Measurement systems – Inventory
ownership – Information technology – Knowledge transfer capacity.
UNIT - V
Logistical performance cycle – Physical distribution performance cycle – Manufacturing
support performance cycles – Procurement performance cycle – Managing operational
uncertainty.
REFERENCES
1. Donald J. Bowersox, David J. Closs, M. Bixby Cooper, supply chain logistics
management, published by McGraw-Hill publications
2. Chopra, Supply Chain Management, published by Pearson Education India.
3. Cecil C. Bozarth, Robert B.Handfield, Introduction To Operations And Supply Chain
Management, published by Pearson Education India
4. D K Agrawal Textbook of logistics and supply chain management, Published by
Macmillam Publications
167
CONCURENT FIELD PRACTICUM &VIVA VOCE
Semester - V
SC Course
Credits - 6
168
MARINE INSURANCE
Semester - VI
GE Course
Credits - 4
UNIT - I
Introduction – Evolution – Principles– Risks - Hazards -Insurable risks - Insurable interest utmost good faith - indemnity - need, nature and scope of cargo insurance policy - marine
cargo insurance - marine insurance contract
UNIT - II
Ocean-going vessels - coastal tonnage - dry bulk carriers - liquid bulk carriers (tankers) super tankers - combination carriers - container vessels - lighter abroad ship (lash) - roll onroll off (RO-RO) vessels - - passenger vessels - fishing vessels - offshore oil/gas exploration,
production units
UNIT - III
Types of insurance cover– Insurance Products - Transport insurance – Legal liability
Insurance – Third party legal liability insurance – Property insurance - hull and machinery
insurance.
UNIT - IV
Kinds of losses - perils and causa proxima - Actual Total Loss (ATL)- Constructive Total
Loss (CTL) - Collisions and Salvage - Average Clause - general average - coverage and
institute clauses - transit clauses - Disbursements - premiums - liability - mutual protection &
indemnity clubs (P&I clubs)
UNIT - V
Claims Handling-Insurance Claims – Risks – Reinsurance – Demurrage – Claim procedures
and Documentation – Right of Subrogation.
REFERENCES
1. Marine insurance by Solomon Stephen Huebner (Nabu Press)
2. Marine Insurance: Its Principles And Practice by Templeman (Qureshi Press)
3. The Modern Law of Marine Insurance by D. Rhidian Thomas ( Lloyd's List)
4. N D Kapoor – Elements of Mercantile Law – sultan chand & Son 5 Simon Baughen
“Shipping Law” – Cavendish Publishing
6. International Economics – M L Jhinkan
7. Svein Kristiansen “Maritime Transportation: Safety Management and Risk Analysis”
Butterworth Heinemann
8. Fransis Rose “ Marine Insurance” Informa Uk Ltd
169
170
SOFT SKILLS FOR MANAGERS
Semester - VI
SC Course
Credits - 4
UNIT-I
Communication - Meaning and Significance for management - Types of Communication Process of Communication - Media - Barriers and Gateways in Communication - Principles
of Effective Communication.
UNIT-II
Correspondence - Norms for Business Letters - Letter for different Kinds of Situations Personalized Standard Letters, Enquiries, Customers Complaints, Collection Letters - Sales
Promotion Letters.
UNIT-III
Report writing - structure of Reports - Long and Short Reports - Formal and Informal Reports
- Writing Research Reports, Technical Reports - Norms for including Exhibits & Appendices.
UNIT-IV
Non - Verbal Communication - Personal Appearances Postures - Body Language - Use of
Charts, Diagrams and Tables - Visual and Audio Visual Aids for Communication - Dyadic
Communication - Face to Face Communication - Telephone Conversion.
UNIT-V
Conducting Meetings: Procedure - Preparing Agenda, Minutes and Resolutions Conducting
Seminars and Conferences - Procedure of Regulating Speech - Evaluating Oral Presentation Group Discussion - Drafting Specific Negotiation Skills.
REFERENCES
1. Monippally, Matthukutty. M. 2001. Business Communication Strategies. 11th Reprint.
Tata McGraw-Hill. New Delhi
2. Sasikumar.V and P.V. Dhamija. 1993. Spoken English: A Self-Learning Guide to
Conversation Practice. 34th Reprint. Tata McGraw-Hill. New Delhi
3. Swets, Paul. W. 1983. The Art of Talking So That People Will Listen: Getting Through to
Family, Friends and Business Associates. Prentice Hall Press. New York
4. Hewings, Martin. 1999. Advanced English Grammar: A Self-Study Reference and
Practice Book for South Asian Students. Reprint 2003. Cambridge University Press. New
Delhi
5. Lewis, Norman. 1991. Word Power Made Easy. Pocket Books
6. Hall and Shepheard. The Anti-Grammar Grammar Book: Discovery Activities for
Grammar Teaching. Longman
171
172
7.
DISTRIBUTION MANAGEMENT
Semester - VI
GE Course
Credits - 4
UNIT – I
Physical distribution - Definition, Importance – participants in physical distribution process Marketing Channels – Definition & Importance - Different forms of channels - Functions of
Marketing Channels
UNIT – II
Unconventional channels - Channels for Consumer goods, Industrial Goods & Services –
Integrated Marketing Channels – Horizontal, Vertical, Multi channel marketing Systems International Marketing Channels
UNIT – III
Supply Chain Management – concept – significance – components – Order processing –
Material Handling – Transportation – Warehousing – Inventory Management – Reverse
Logistics
UNIT – IV
Wholesaling – Importance & Types - Functions of Wholesaler – Wholesaler Marketing
Decisions – Trends in Wholesaling
UNIT – V
Channel Management - Channel Selection Process & criteria - Performance appraisal of
Channel Members –- Channel Conflicts & Techniques
REFERENCES
1. Channel Management –Stern – El Ansary
2. Distribution Management – S. Eliton
3. Sales and Distribution Management – S. L. Gupta
4. Channel Management & Retail Management – Meenal Dhotre
5. Marketing – Bovee, Thill
6. Marketing Management – Philip Kotler
7. Sales And Distribution Management Text And Cases-Krishna K.Havaldar, Vasant
M.Cavale
173
BUSINESS ETHICS AND GLOBAL BUSINESS ENVIRONMENT
Semester - VI
GE Course
Credits - 4
UNIT - I
Business and society - Social responsibility - Environmental Pollution and control. Business
and culture - Business and Government - Political system and its influence on business Business environment - The concept and significance - constituents of business environment
UNIT - II
Managing Ethics - Frame work of organizational ethic theories and sources, ethics across
cultures, factors influencing business ethics, ethical decision making, ethical values and
stakeholders, ethics and profit, Corporate governance Structure of boards, reforms in boards,
compensation issues, ethical leadership for improved Corporate governance and better
business education.
UNIT - III
Introduction - The Globalization of the World Economy – The Changing Nature of Indian
and International Business - National differences in political, legal and culture- The Global
Trade and Investment Environment- International trade Theory : Introduction - An Overview
of Trade Theory - Mercantilism -Absolute Advantage - Comparative Advantage - HeckscherOhlin Theory - The New Trade Theory - National Competitive Advantage - Porter's
Diamond. The Revised Case for Free Trade - Development of the World - Trading System WTO & development of World trade - Regional grouping of countries and its impact..
UNIT - IV
Foreign Direct Investment: Introduction - Foreign Direct Investment in the World Economy Horizontal Foreign Direct Investment - Vertical Foreign Direct Investment. Benefits and
advantages to host and home countries. The Global Monetary System, The Foreign Exchange
Market: Introduction - The Functions of the Foreign Exchange Market.
UNIT - V
The Strategy and Structure of International Business The Strategy of International Business :
Introduction - Strategy and the Firm - Profiting from Global Expansion - Pressures for Cost
Reductions and Local Responsiveness - Strategic Choice. Mode of Entry and Strategic
Alliances : Introduction - Entry Modes - Selecting and Entry Mode - Strategic Alliances Making Alliances Work, Exporting, Importing and Counter trade : Introduction - The
Promise and Pitfalls of Exporting - Improving Export Performance - Export and Import
Financing - Export Assistance – Counter trade.
REFERENCES
1. Kitson.A and Campbell.R - The Ethical Organisation, Palgrave, 2001
2. Davis & Keith William C. Frederik - Business and society
3. Francis Cherunilam - Business Environment
4. Pruti S. - Economic & Managerial Environment in India
174
CUSTOMER SERVICE AND RELATIONSHIP MANAGEMENT
Semester - VI
SC Course
Credits - 4
UNIT – I
Introduction to CRM and eCRM What is customer? How do we define CRM? CRM
technology components, customer life style, customer interaction. Difference between CRM
and eCRM, features of eCRM.
UNIT – II
Sales Force Automations (SFA) Definition and need of SFA, barriers to successful SFA
functionality, technological aspect of SFA, data synchronization, flexibility and performance,
reporting tools.
UNIT – III
Enterprise Marketing Automation (EMA) Components of EMA, marketing campaign,
campaign planning and management, business analytic tools, EMA components (promotions,
events loyalty and retention programs), response management.
UNIT – IV
Call center Meaning, customer interaction, the functionality, technological implementation,
what is ACD (Automatic Call Distribution), IVR (Interactive Voice Response), CTI
(Computer Telephony Integration), web enabling the call center, automated intelligent call
routing, logging & monitoring.
UNIT – V
Implementing CRM Pre implementation, kick off meeting, requirements gathering,
prototyping and detailed proposal generation, development of customization, Power use beta
test and data import, training, roll out and system hand off, ongoing support, system
optimization, follow up. Introduction to Application Service Provider (ASP), Role and
functionS, advantages and disadvantages of implementing ASP. Impact of CRM on
Marketing Channels Meaning, traditional distribution channel structure, customer
relationshipsupport.
REFERENCES
1. CRM at the speed of light by Paul Greenberg, YMH 2nd edition.
2. Customer Relationship Management by V Kumar, Werner J Reinartz,
WILRY India edition.
3. Customer Relationship Management by Kristin Anderson and Carol Kerr, TM.
175
QUANTITATIVE TECHNIQUES FOR MANAGERS
Semester - VI
SC Course
Credits - 4
UNIT-I
Stages of Development of Operation Research, Application of Operation Research,
Limitations of Operations. Introduction to Linear Programming, Graphical method, Simplex
Method, Duality, Sensitivity Analysis.
UNIT-II
Transportation Problem, Assignment Problem, Inventory Control - Introduction to Inventory
Management - Basic deterministic Models, Purchase Models, Manufacturing Models without
shortages and with shortages.
UNIT-III
Shortest Path Problem, Floyd’s Algorithm, Minimum Spanning Tree Problem, CPM/PERT,
Crashing of a Project Network.
UNIT-IV
Theory of Games- Two persons - Zero-sum Game - Minimum and Maximum StrategiesDominance Method - Mix Strategies - Solution Method for Games - Solving Games by LPP.
UNIT-V
Introduction to Queuing Theory, Basic Waiting Line Model (M/M/I):(GD/I),
(M/M/I):(GD/N),(M/M/C):(GD/I),(M/M/C):(CD/N), Introduction to Basic Replacement
Analysis: Economic Life of an Asset, Selection of Best Replacement Alternative.
REFERENCES
1.Panner Selvam.R, Operations Research, Printice- Hall of India, New Delhi, 2002.
2.Hamdy.A.Taha, Operations Research- An Introduction,
Mac Millen Pub. Co. Inc.
3.G.V.Shenoy,
U.K.Srivastava
&
S.C.Sharma,
Operations
Research
For
Management, Wiley Eastern Ltd.
4.Frank.S.Budrick Dennis Mc Leavy & Richard Mojena, Principles Of Operations
Research For Management, II Edition, Richard.D.Irwin Inc, 1988.
5.N.D.Vohra,
N.D.Varma,
Quantitative
Techniques
In
Management,
Tata
McGraw Hill Publishing Company Ltd.
176
CONCURENT FIELD PRACTICUM & VIVA VOCE
Semester - VI
SC Course
Credits - 6
177
Semester - I
Communication Skills
Managing the Business Organization
Business Law-I
Warehousing and Inventory Management
Principles of Management
Operations Management
Concurrent Field Practicum & Viva Voce
Semester – II
Entrepreneurship Development
Supply Chain Management
178
Logistics Management
Warehousing & Transport Management
Systems & IT Management
Managerial Economics & Management Accounting
Concurrent Field Practicum & Viva Voce
Semester – III
Personality Development
Management Process and Organization Effectiveness
Operation Research
Business Law – II
Marketing & Sales Function in SCM
Concurrent Field Practicum & Viva Voce
Semester - IV
Business Plan
Retail Supply Chain Management
Information and Communication Technology in SCM
Shipping and Ocean Freight Logistics Management
Export Trade and Documentation
Inventory Management
Concurrent Field Practicum & Viva Voce
Semester - V
Total Quality Management
Project Management & Entrepreneurship
Strategic Management
International Logistic Management
E-Business
Logistical Operations Integration
Concurrent Field Practicum & Viva Voce
Semester – VI
Marine Insurance
Soft Skills for Managers
Distribution Management
Business Ethics and Global Business Environment
Customer Service and Relationship Management
Quantitative Techniques for Managers
Concurrent Field Practicum & Viva Voce
179
180
181
182
183
184
185
186
187
188
189
190
191