JOB DESCRIPTION
Job Title:
Senior Partnerships Manager
Hours of Work:
35 hours (plus matchdays as required)
Department:
Commercial
Location:
Goodison Park
Responsible to:
Head of Partnership Delivery
Responsible for:
Partnership Account Manager
DBS Required:
Yes
Role Summary
To lead a team to deliver exceptional servicing to existing and future club partners, ensuring all partners
receive their full allocation of rights and additional added value. You will be the strategic lead across your
section of the Everton partnership portfolio, inclusive of multiple principal partners, and will ensure that
your team delivers success against objectives for its commercial partners.
Of primary importance, will be building and nurturing excellent relationships with all club partners
including developing strong relationships up to board level. Developing key internal stakeholder
relationships will also be a critical aspect of your role, as you seek to ensure club partners have the
toolkit they need to activate their partnerships to their full potential.
You will work closely with the Head of Partnership Delivery and the Partnerships Sales team to
proactively develop additional commercial opportunities throughout the term of the contracts and work
with the commercial team and head of department on partnership renewals as and when required. You
will also take a lead in driving the direction and improvement of the Partnership Delivery team in ensuring
that its processes represent best in class in everything that we do. As a senior member of the team you
will be responsible for cultivating a positive, proactive and progressive culture that ensure Everton is
widely recognised as being great to partner with, personally and professionally.
Key Responsibilities
1. Managing People & Developing Strong Working Relationships

To provide management and guidance to direct report and team members.

Ensure all team members are fully informed of club wide and partnership delivery specific
operational objectives.

Set operational and/or performance goals for the team which are clearly linked to the long-term
goals of the partnership delivery team and the Club and encourage development of the existing
operation.

Support the Head of Partnership Delivery with departmental meetings and actively participate in
other meetings (internal & external) as and when required.

Conduct regular meetings with team members to ensure that priorities are clear

To take an active role in match day as appropriate and necessary

Take a lead role in building strong, collaborative and progressive relationships with all key
internal club departments and personnel. Cultivate positive cross-departmental relationships that
help partnerships access the full spectrum of club resources with a view to delivering excellent
client servicing.

Complete performance reviews for all direct reports as and when required, oversee development
for all team members, identify areas for development and work closely with team members to
ensure necessary performance standards are met.

To ensure that the Partnerships Delivery team works in an effective and efficient manner through
effective management of the people, systems and processes including setting targets, effective
internal communication etc.

To assist the Head of Partnership Delivery in ensuring the sound financial management of the
department including providing regular updates of partner activity across all categories.
2. Effective account management of partnerships business

To assist the Head of Partnerships Delivery in the development and implementation of an
effective Partnership Delivery Strategy for the department.

To ensure the effective implementation of the partnership delivery strategy through providing
your sub-team with clear objectives, activities and management.

To lead your team in delivering best in class partnership management and delivery for your full
portfolio of partnerships. Instil and champion a positive, progressive, can-do culture across the
team that cultivates an atmosphere of over-delivery and exceeding client expectations.

To provide a strategic overview and outlook for your team, driving medium to long term activation
plans that deliver against defined objectives for the clubs’ partners and focuses the attention of
your team.

To ensure that a proper and appropriate framework for account management is in place for your
sub-team that provides partners with an effective and efficient point of contact at the club and
supports a reactive and responsive ethos.

To ensure that a proper and productive framework of contact with partners is implemented and
maintained including files, contact reports, meeting notes etc.

To oversee the creation of compelling case studies of partner activity that demonstrates that
Everton is ‘great to partner with’.

To implement a regular reporting and review strategy that helps steer and inform the clubs
partnerships across their commercial term. Demonstrate a true return on investment which
supports both new acquisition and renewal of key partners. To work as part of the department in
implementing and sustaining an effective annual review structure that responds to partner
requirements.

To work across your portfolio of accounts to establish a clear renewal pathway and timelines for
all your partners. To work closely with the Head of Partnership Delivery and Head of Commercial
in planning and implementing a custom-built renewal strategy for each partner.

To continually look for opportunities for up-selling our partnership portfolio and provide the Head
of Partnership Delivery with ideas and thoughts about how this can be achieved.

To continually review the partner service that the club is providing ensuring that we are using key
insight to report, benchmark against industry leaders and keep ahead of new market trends.

To work closely with the Head of Partnerships Delivery to ensure consistent improvement of
departmental operations, identifying and dividing additional project workload appropriately across
your team to grow their commercial experience and exposure, while improving the department’s
processes, profile and productivity.

To work closely with the Head of Partnerships Delivery to grow and develop members of the
team. To help establish a clear progression and development pathway that encourages
improvement and a positive, progressive team culture. To take an active role in planning team
training and upskill opportunities.

To represent the club to external parties as appropriate to promote the Club and its partners in a
positive manner

To ensure effective and efficient communication between the Partnerships department, Club
partners and colleagues in the Club.
3. Principal Partner Management:

To work closely with the Head of Partnerships Delivery as the strategic lead on your principal
partner accounts.

To lead on the integration of any new principal partners into the Everton partnership portfolio.
Ensure all branding elements are fulfilled as per contract and that all other relevant contractual
rights are delivered proactively and promptly.

Work closely with the Head of Partnerships Delivery and Head of Football on all planning and
delivery of any First Team visits to International markets. Lead on all commercial obligations to
maximise the impact for partners but maintain a positive and collaborative relationship with
football.

Work to position yourself as the key internal stakeholder for the partner. Engage the various club
departments in the success of the partnerships and work out a key strategy to communicate the
success and planning across all key stakeholders at Everton.

Maintain a full understanding of the relevant legislation that may affect the principal partner.
Ensure that all operations by both parties are legal and compliant.

To ensure that effective and extensive reporting is in place to inform all parties on the ROI
generated from the partnership. Use these reports to help inform the short, mid and long-term
acquisition growth strategy with your partners.

Lead on building a productive working relationship with the partner, ensuring that they activate
their contractual rights fully and maximise the relationship with the club.
Work closely with senior stakeholders at Everton to proactively help and support all efforts to
secure new partners in line with financial targets. Support the sales process as required and
ensure that the partner on-boarding process is ‘best in class’.
4. Other Responsibilities

Take responsibility for personal performance and the development of personal skills to ensure
the required skills, knowledge and competence to fulfil the role.

Maintain product knowledge on full range of goods and services provided by the Company

Encourage and promote the values of Everton Football Club and to comply with the required
standards of conduct and so promote the Club within the community by acting with integrity and
honesty.

Promote, adhere to and implement the Clubs Equality and Diversity Policy and to work
consistently to embed equality and diversity within Club.

Ensure that all work is completed in a priority basis, and work meets a high degree of
professionalism, quality and craftsmanship.

Attend staff meetings as required.

Attend training courses and external seminars and meetings as appropriate/required.
GENERAL RESPONSIBILITIES
General Responsibilities
Employee Relations
To make suggestions to improve the working situation and contribute to positive employee relations
within their area of work and Everton Football Club as a whole.
Health & Safety
To take reasonable care for the health and safety of yourself and other employees and members of the
public who may be affected by your acts or omissions at work.
To comply with all aspects of the Everton Football Club Health and Safety Policy and Arrangements, to
enable the Company to perform its civil and statutory obligations in relation to Health & Safety.
Customer Service
Identify and meet the needs of colleagues and our customers, focusing on initiating and welcoming
contact and communication whilst striving to deliver first class customer service.
Recognise potential complaint situations and make effective steps to avoid and/or resolve these
situations.
Self Development
To take responsibility for your own development and to help realize your own potential by undertaking
any necessary internal or external training sessions in accordance with the Company’s Performance and
Development Review Policy.
Team Work
Ensure effective communication within your work team and across the Company whilst actively offering
support and guidance as necessary.
Equal Opportunities and Harassment
To cooperate with measures introduced to ensure there is equality of opportunity in employment. To
ensure understanding, awareness and compliance with the Company’s Equal Opportunities Policies.
To ensure that the working environment is free of sexual and racial harassment and intimidation and any
other form of harassment constituting unacceptable behaviour which is personally offensive.
This document is a guide only and should not be regarded as exclusive or exhaustive. It is intended
as an outline indication of the areas of activity and will be amended in the light of changing needs of
the organisation.
All employees may be required to undertake any other duties as may be reasonably requested.