Form C4
Heriot-Watt University - Course Descriptor
1. Course
Code
C19SH
2. Course
Title
Strategic Perspectives in Hospitality and Tourism
3. SCQF 9
4. Credits
Level
6. Course
Kevin O’Gorman
Co-ordinator
5. School
Management and Languages
7. Delivery:
Location &
Semester
Edin
SBC
Orkney
Dubai
IDL
Collaborative Partner
Approved Learning Partner
Sem…..
Sem…….
Sem………..
Sem…
Sem….
Name…………………….....Sem..…...
Name All ALPs of SML…… Sem…1
15
8. Pre-requisites
9. Linked Courses
(specify if synoptic)
10. Excluded Courses
11. Replacement Courses
None
None
None
Code:
Date Of Replacement:
13. The course may be
delivered to:
UG only
PG only
12. Degrees for which
this is a core course
N/A
None
UG & PG
14. Available as an Elective?
Yes
No
15. Aims
This course aims to pull together a range of knowledge and skills that have been developed throughout the course and explore the strategic options open to commercial and
other organisations in developing competitive strategies within the field of hospitality and tourism. The course highlights the implications and challenges of sustainable and
socially responsible approaches and the impact of uncontrollable factors and events such as terrorism, natural disasters on strategic planning.
16. Syllabus
A range of relevant and contemporary issues related to strategic hospitality and tourism management will draw from:
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Strategy Definitions and Perspectives within hospitality and tourism
The complex global tourism and hospitality environment- political, resource, markets, environmental, agency.
Stakeholder Analysis- agencies and structures, communities, collaborations.
Vision, Mission, Aims and Objectives
Resources and strategic competencies.
Competitive Strategies and Strategic Choice
Evaluation and Implementation
Organisational Culture and Strategy within Tourism organisations.
Leadership and Managing Strategic Change
Strategic Risk, corporate responsibility and sustainability.
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Form C4
Heriot-Watt University - Course Descriptor
17. Learning Outcomes (HWU Core Skills: Employability and Professional Career Readiness)
Subject Mastery
Understanding, Knowledge and Cognitive Skills
Scholarship, Enquiry and Research (Research-Informed Learning)
Students will be able to
Students will
Demonstrate an understanding of the strategic planning
processes within the Hospitality and Tourism sector.
Demonstrate an appreciation about the complex nature of
the environment and associated management challenges.
Demonstrate a working knowledge of the practical
constraints associated with strategic planning for tourism
in a mixed economy
•
Utilise a range of techniques for formulating strategy
• Evaluate the strategic performance of organisations within Hospitality
and Tourism
• Present and justify a range of strategic options taking into account the
constraints, culture, and available resources.
• Consider the ethical, sociocultural and environmental impact of
strategies.
Formulate creative and justified strategies for an
organisation operating within Hospitality and Tourism
markets.
Personal Abilities
Industrial, Commercial & Professional
Practice
Autonomy, Accountability & Working with
Others
Communication, Numeracy & ICT
Students should be able to:
Students should be able to:
Students should be able to:

Show ability in formulating and
evaluating and determining strategies.

Undertake research into the strategic
performance of organisations

Demonstrate an ability to act as both
interdependent as well as an
independent learner
18. Assessment Methods
Method

Demonstrate effective communication
both orally and in writing

Utilise a range of analytical approaches
to various data.
19. Re-assessment Methods
Duration of Exam
Weighting (%)
Synoptic courses?
Method
(if applicable)
Examination
20. Date and Version
Date of Proposal
November 2015
2 hours
Duration of Exam
Diet(s)
(if applicable)
100%
Date of Approval by
School Committee
no
Examination
Date of
Implementation
September 2016
2 hours
Resit
Version
Number
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