Delia Memorial School (Hip Wo)
Project Learning 1617
3D_Group02
Starting Our Own Business
Opening a Food Truck:
Mexi-Kong
Members
■ 29_James (Leader)
■ 12_Dreisty
■ 15_Kin Wah
■ 25_Naser
■ 32_Manh
Content
1. Introduction
2. Reasons for this (topic)
3. Research & Findings
i. Questionnaire
ii. Site visit
iii. Market Study
4. Implementation
5. Conclusion/Reflection
6. Sources
Introduction
■ Name of business
-Mexi-Kong
■ Our objectives
Daily objective
■ Earn atleast HKD$3000 per day
Long-term objective
■
To gain profit within the first 6 months of operation
The Reason For Starting a Food Truck
Business
■ Able to sell a variety of food types
■ Not much competition
■ Convenient
■ Easier to maintain
■ More affordable
■ Introduce new cuisine to the people
Aims of Research
■ Choosing which location for the food truck
■ How much capital we would be needed
■ Find out if locals or tourists know about Mexican fast food
■ How much people should pay for their food
Research Methods Part 1:
Questionnaire
■ 20 People interviewed in Central Harbourfront
■ Age groups within 11 to 36+ years old
■ Local and Tourist
Research Methods Part 1:
Questionnaire
Research Methods Part 1:
Questionnaire
Research Methods Part 1:
Questionnaire
Research Methods Part 2:
Site Visit
Primary information:
Visited Central Harbourfront and The Peak on the 15th of April
Research Methods Part 2:
Site Visit (Location Comparison)
Central Harbourfront
Pros:
•Tourist attraction
•Easy access
Cons:
•Less tourists
The Peak
Pros:
•Tourist attraction
Cons:
•Not easily
accessible
•View
•Inconvenient
•Performances
•Atmosphere
•Events
•More tourists
Research Methods Part 2:
Site Visit
The place we have chosen is!
Central Harbourfront
Research Methods Part 3:
Market Study
Primary information:
Visited "Pineapple Canteen" and "Cali-Mex" on the
15th of April
Information on our food truck:
Implementation:
Food truck
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HKD$272,344
11 am – 10 pm (10 working hours, 2 hours break)
7 days a week (Including Public holidays)
2 Chefs and 1 cashier will be working in the food truck
Food truck will contain:
Refrigerator
Stove and oven
Counters
Air conditioner
etc
Implementation:
Floor Plan
Sink
Kitchen
Counter
Refrigerator
Cabin
•Size: 16.9 square
meters in total
Counter
Oven
Stove
Cabinet
Implementation:
Menu
■ 19 products
■ 7 set meals
■ 5 side dish
■ 7 beverages
Implementation:
Menu
Implementation
Promotion
■ A poster
■ Have special offers during
holidays / specials event
Implementation
Website
■ Brief information
■ Menu
■ Contact Info
http://eclass.deliahw.edu.hk/~dhw14236/MexiKong.html
Implementation
Expenditure
Sunk costs:
Total sunk cost: $284,121.67 HKD
Operating costs
Total operating cost: $42,397HKD
Running costs:
Total running cost: $57,460 HKD
TOTAL CAPITAL: ~3,780,000 HKD
ESTIMATED REVENUE
& TOTAL PROFIT
■ TOTAL ESTIMATED REVENUES OF SEPTEMPER:
$144,735
TOTAL EXPENDITURE
TOTAL ESTIMATED
REVENUE
TOTAL PROFIT/LOSS
$3,780,000
$144,735
-$3,635,265 HKD
Estimated Profit after 6 months
Total Expenditure after 6
months
Total Revenue after 6
months
Total Profit after 6 months
$883,264.27
$1,077,690
$194,425.73
Conclusion/Reflection
■ Looks easy at first
■ Turned out to be difficult at the end
■ A lot of workload needed for this project
■ The food truck business is very challenging
Sources
■ http://www.scmp.com/news/hong-kong/economy/article/2076804/hong-kongfood-trucks-turn-local-fare-boost-business-some
■ http://www.scmp.com/news/hong-kong/economy/article/2077885/setback-hongkong-food-truck-scheme-operator-pulls-out
■ http://www.scmp.com/news/hong-kong/economy/article/2066872/hungrysuccess-hong-kongs-food-trucks-hit-road
■ http://www.scmp.com/news/hong-kong/educationcommunity/article/2068549/hong-kong-food-trucks-see-mixed-sales-after
Thank you for listening!