ACTION PLAN GRID
What Needs To Be Done?
By When?
By Whom?
1 PROMOTING YOUR EFFORT
A great idea or effort deserves to reach a wide audience. Practical tips to boost
outreach:
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Craft your pitch and specific talking points including who, what, when,
why of your project or team; the name of the benefiting organization; and
all-important contact info. Include visuals; use your own words, style and
edge; practice your pitch until it is simple, clear and energized.
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Register your Positive Tracks Effort through your athletic event website as
soon as possible to take advantage of cross-promotional opportunities like
event messaging and website visibility.
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Work closely with Positive Tracks Coordinators to determine other potential
promotional and sponsorship opportunities.
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Follow style guides and use logos of involved partnering organizations
including Positive Tracks. It’s crucial to submit independent marketing
materials for approval before use.
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Use social media channels like Twitter @postracks, Instagram #postracks,
Facebook https://www.facebook.com/PositiveTracksOrg and Pinterest, direct
email, electronic newsletters, school/church messaging channels, and
community media channels to promote your effort to friends, family, and
your community. Encourage others to share information and
connections. Show enthusiasm and tell your story whenever possible.
Word of mouth is a powerful glow-mentum building tool!
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Hang posters in local recreational facilities and other high-traffic locations
– community centers, coffee shops, grocery store bulletin boards, school
bulletin boards, etc.
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Let Positive Tracks know what you’re doing so we can provide you with
materials and support, plus spotlight you through Positive Tracks social
media channels and website.
2 POSITIVE TRACKS PITCH BUILD
Your Pitch Should be Two Sentences or Less and Contain:
• Who
• What
• When
• Where
• How
• Why
Specific Talking Points:
• Effort Details (Who, Where, When)
• Benefiting Org – Your Charity (Why)
• Fundraising Strategy (How)
• Thank You to Supporters/Parents/Sponsors/Positive Tracks
Charity Details:
• Your charity is a nonprofit organization supports blah, by doing blah
• More intel on your charity is found here: xxx
Positive Tracks Details:
• Positive Tracks is a non-profit that helps kids get moving and give back using the
power of athletics
• Positive Tracks is matching your fundraising dollars, plus helping you grow the
glow along the way
• More intel on Positive Tracks found here: www.positivetracks.org
Most Importantly:
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BE YOU, BE HUMAN, BE REAL
Smile
Breath
Make eye contact
Remember that you rock!!!
Use humor whenever possible
Tell stories whenever possible
Use visuals whenever possible
If you’re unsure about answers to questions that come up, no worries. Direct
media to another source who could be helpful or tell your source you’ll be back
soon with correct information
3 POSITIVE TRACKS WRAP-UP DOCUMENT
Thank you for helping make the world awesome!
Submit this brief summary along with a pic or vid to help us capture the success of
your efforts. We want to help grow the glow in your community, plus brag about your
achievement on a national level. Once we receive your wrap-up, we’ll issue a
Positive Tracks Certificate Of Recommendation confirming your participation in the
Positive Tracks program.
Your Name:
Name of Effort/Team
E-mail:
Phone:
City/State:
What Did You Do:
How Did You Do It:
Why Did You Do It:
Total Dollars Raised by your project before the Positive Tracks match:
Total Youth (23 and under) Involved with your project (estimate is ok):
Total adult partners who helped with the planning of your project:
Other Thoughts/Ideas/Input you’d like to share:
Please submit this form and include visuals to [email protected]
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